SMX Theater Presentation Schedule: March 2-3, 2010
All SMX attendees (All Access, Networking and Expo Pass – see what you get with each pass here) are invited to attend educational sessions from leading search marketing companies in the SMX Theater. Participating companies will present case studies, best practices and solution demonstrations. The schedule below tells you about the companies presenting and what they’ll discuss.
Remember, the SMX Theater is FREE to all attendees. Don’t miss the valuable presentations in the SMX Theater on the Expo Hall floor Tuesday, March 2nd and Wednesday, March 3rd.
| Tuesday – March 2, 2010 | ||
|---|---|---|
| 10:00am – 10:20am |
Come hear what’s new at Yahoo! Search Marketing and collect your free gift…see you there! | |
| 10:20am – 10:40am |
SEO industry veteran Bruce Clay discusses guidelines for choosing a Search Engine Optimization vendor. How can you avoid the bad apples and find one that is truly equipped to meet your needs? Learn how to pick an SEO vendor who can become a partner in achieving your overall Internet marketing goals. | |
| 10:40am-11:00am |
Intelligent search marketers are increasingly focusing on quality score as a means to reduce cost per click, improve click-through rates, and drive higher ROI. During this session, Marin Software will review key techniques to improve quality score, relevancy, and resulting traffic. Topics will include ideas and tips for optimizing campaign structure, creative testing, and expanding keywords and negatives. | |
| 11:00am-11:20am |
Marc Poirier, CMO at Acquisio, will be presenting our PPC management software Acquisio SEARCH. Designed from the ground-up for agencies, Acquisio SEARCH’s advanced applications empower campaign managers by allowing them to spend less time building and launching campaigns across Google AdWords, Microsoft adCenter and Yahoo Search Marketing, and spend more time on strategy and intelligent campaign refinement. Through a live demo, Marc will be covering the multiple easy-to-use applications that make up the Acquisio SEARCH platform. Attendees will get to see how they can quickly produce truly informative client-ready reports with the Report Builder, how they can easily create simple and highly effective bid rules using the unique Rule-Based Campaign Automation interface, and how they can increase productivity using the AdWords-like cross-engine Bulk Editor. | |
| 11:20am-11:40am |
Learn how to better target your prospects, value your keywords, and satisfy people so they convert. Get specific action items to improve your campaigns and drive better results. | |
| 11:40am-12:00pm |
This presentation will provide a hands-on overview of the methods and benefits of integrating Mongoose Metrics’ phone call tracking platform with third-party platforms such as web analytics, CRMS, bid management and more. | |
| 12:00pm-12:20pm |
Locally-targeting online advertising is a major need for consumers and online marketers. Leading search engines and display advertising platforms have struggled to provide adequate solutions for businesses that need to speak with consumers to complete the sale: car dealers, real estate agents, home and car repair services, physicians, etc. Learn the problems & solutions for locally-targeted advertising. | |
| 12:20pm-12:40pm |
Advertisers understand phone calls. The phone rings, they pick up. They can’t pick up a click. While call tracking and analytics is the most cost-effective business intelligence tool, it is vastly underutilized by advertisers and agencies. Without it, it is nearly impossible to know the true ROI of offline and online marketing. This session will provide six simple tips for how to best use call tracking and analytics to measure (and finally get credit for) offline conversions. | |
| 12:40pm-1:00pm |
Consumers find and engage with brands in social media, print, radio, tv, and outdoor ads, which in turn influences what they search for. We’ll address the importance of harnessing the voice of the customer to best leverage search to create finely-tuned marketing programs that drive results, and why advertisers should use integrated search and social media strategies to influence search terms and results, improve overall SEO and drive increases in return on ad spend. | |
| 1:00pm-1:20pm |
Too often, unnecessary walls are erected between paid search (PPC ad campaigns) and website optimization efforts (SEO). In this session, Yield Software’s Matt Malden demonstrates the benefits of an integrated strategy and how tearing down walls that divide Web marketing can lead to lower overall costs of acquisition, and improved traffic and conversion rates. | |
| 1:20pm-1:40pm |
Marketing with Custom Content to build SEO, Brand and Social Media efforts. | |
| 1:40pm-2:00pm |
From PPC to organic SEO, social media to landing page testing and optimization, this session is designed to give users — from beginners to experts — real, actionable tips, strategies and secrets to get more out of your online marketing efforts in 2010. Learn how to get free leads from Facebook, grow your PPC results without spending a dollar more, and how to boost your conversion rates of forms and carts with changes that take just minutes. Filled with real-life examples, case studies and statistics, this can’t miss session promises to inform and entertain, and is brought to you by the #1 Ranked SEM Firm Worldwide as ranked by TopSEOs.com. | |
| 2:00pm-2:20pm |
This session will discuss best practices for a domain strategy that will help businesses improve SEO ranking while helping reduce your reliance on expensive search engine marketing. Type in traffic, also known as “direct navigation”, generates the majority of traffic on the web, including search engines. Owning multiple, search-targeted domains is an essential part of a successful media plan for advertisers and businesses alike. | |
| 2:20pm-2:40pm |
This fast paced presentation will cover the synergy (and maybe deliciousness?) of paid and natural search. Why does it make sense to engage in SEM & SEO? How can you gain an unfair search advantage? How can you grab more marketshare? | |
| 2:40pm-3:00pm |
In 2010, we see the economy bouncing back but there are still some economic constraints. That said, the number of online buyers continues to grow and ecommerce is the strongest driver of revenue increases for advertisers. Advertising effectiveness will make the difference in such a competitive environment. Our newest feature, Product Feed, will allow search marketers to spend more time focusing on what really matters and increase ROI, thanks to automated updates of keyword listings and ad copy. Please join us as we delve into the Product Feed system and its significant implications for search engine marketers and advertisers. | |
| 3:00pm-3:20pm |
The opportunities for keyword expansion, localization, and other techniques for expanding a successful search marketing program are growing every day. The search engines themselves continue to offer improved free tools and services to help marketers expand their programs, enhance negative lists, or test different creatives or match types. However, without an effective bid management system in place, the only thing that may expand is the cost instead of the benefit. This talk will discuss how bid management, which includes optimization as well as testing, is a necessary foundation for paid search program expansion. | |
| 3:20pm-3:40pm | ||
| 3:40pm-4:00pm | ||
| 4:00pm-4:20pm | ||
| 4:20pm-4:40pm |
How do you quickly identify the true SEO Rockstars out of the hundreds of resumes that are hitting your inbox? We’ll walk through the best tips and tricks to ensure you can source the best SEO talent faster than your competitors. | |
| 4:40pm-5:00pm | ||
| 5:00pm-5:20pm |
The Opportunities tab is the optimization hub of your AdWords account. It analyzes your account and provides you with customized ideas designed to improve your performance. In her presentation, Alex will introduce the Opportunities tab and cover the tab’s individual features including keyword, bid, and budget ideas. | |
| 5:20pm-5:40pm |
Understanding the roles involved in creating a successful website and how they communicate could be the difference in online success or not. The presentation will outline the needs of each role (i.e. Editor, Manager, Web Developer, SEO, Software Developer, etc) and the best ways to create synergy inside a website project. With SEO at the forefront of the project, and a CMS system like Pixelsilk that won’t stand in your way, you may enhance your traffic and conversion rates with an effective process that saves time and money. | |
| 5:40pm-6:00pm | ||
| Wednesday – March 3, 2010 | ||
|---|---|---|
| Time | Theater A | Theater B |
| 10:00am – 10:20am |
Microsoft adCenter Desktop tool provides advertisers a faster, more flexible way to manage their search campaigns. During this live demo, we’ll share with you how the adCenter Desktop tool allows advertisers to manage several accounts at once, making changes offline or online, and posting them to go live when completed. Advertisers can import their Yahoo! and Google campaigns directly into the adCenter Desktop for easy campaign management between platforms. AdCenter Desktop gives users the option to make changes in the tool or provides the ability to copy and paste data into Excel to make changes, whichever you prefer. | |
| 10:20am – 10:40am |
There are specific actions you can take today that will make you more money tomorrow – learn 10 highly actionable tips for better PPC results. | |
| 10:40am-11:00am |
Time is of the essences when it comes to managing a business, which is why more and more companies are turning to the experts to take care of their Search Engine Marketing campaigns. Choosing the right Search Engine Marketing firm to handle your campaign can be just as important as the decision to do Search Engine Marketing. During this discussion we will explore the options of using in-house resources versus outsourcing a company to manage it. When choosing an outside company, I will discuss what you should look for, how to make the best decision, and what tools should be in place in order for your campaign to be the most successful. | |
| 11:00am-11:20am |
Recent changes in the search engine industry have rewritten the rules for SEO. The basic approach is not enough to ensure that a company will rank highly for key search terms — or that this will translate to new business. Submit Express has maintained its industry-leading position by getting ahead of changes to the SEO industry. Come hear company founder and CEO Pierre Zarokian share his perspective on the ever-changing SEO landscape and how companies can adapt. | |
| 11:20am-11:40am |
Come hear what’s new at Yahoo! Search Marketing and collect your free gift…see you there! | |
| 11:40am-12:00pm |
During this session you’ll learn how marketers are using business blogs to generate inbound leads and new business. This is a can’t miss glimpse into the future of business blogging and how marketers are leveraging these tools drive demand for their product or service. This session will also cover: 1. How the landscape of blogging is changing 2. How to chose the right blogging software 3. How marketers are measuring success. | |
| 12:00pm-12:20pm |
| |
| 12:20pm-12:40pm |
The biggest trend in search right now is increased personalization. Depending on geography, recent search history and searcher habits, users see a different set of results for the same query. Now more than ever, search marketers need to understand the keywords their target consumers use on the engines. Marketers can capture more qualified natural traffic as long as they’re constantly discovering (through intensive keyword research and consumer insights) and optimizing for these keywords. Join Performics for tips on laying a keyword research foundation for your site that is focused on driving the most relevant traffic. | |
| 12:40pm-1:00pm |
Businesses are not maximizing their visibility in some of the most important places that consumers search. UBL presents the method to maximizing the business listings and their distribution in Search Engines, Yellow Pages, Social Networks, Mobile Phones, 411 Directory Assistance, Mapping sites and GPS Navigation devices. | |
| 1:00pm-1:20pm |
Use news to drive traffic to your Web site. Customers have found that news releases optimized for search and social media have increased traffic by up to 50 percent and sometimes more. In this session we’ll take a look at a few case studies on users who have found success and offer (at least) five tips for optimizing your news content for search. | |
| 1:20pm-1:40pm |
Still using the same old analysis techniques as last year? Come get up to date and start getting more from Analytics. Phil Mui, Senior Product Manager for Google Analytics, will set you up with the inside track on five features that web marketers aren’t getting the most out of. | |
| 1:40pm-2:00pm |
Is your website swimming in page tags, your staff drowning, and your campaign metrics still failing to add up? Learn how Pion can capture better data for Google Analytics without using page tags. Michael Dickey, CEO of Atomic Labs, will demonstrate the latest release and show you how easy it is to take control of your data. | |
| 2:00pm-2:20pm | ||
| 2:20pm-2:40pm | ||
| 2:40pm-3:00pm | ||
| 3:00pm-3:20pm | ||
