SMX West 2010 – Google Analytics Training

Using Google Analytics to Improve Your Online Marketing & Business!

A workshop for Marketers and Webmasters @ SMX West: March 5, 2010

Many organizations, large and small, struggle to go beyond basic web metrics of visitor counts and pageview volumes. Smart organizations use data to optimize current campaigns and plan for new ones.

To reach this stage, you need to plan your web analytics strategy, understand your reports and define what constitutes success for your business, industry and competitive landscape. In this seminar, Google Analytics consultant Feras Alhlou will walk you through what you need in order to drive your online marketing strategy ahead of your competition.

Seminar Agenda

Morning Session – Marketer/Business Focus – Strategy & Planning

Web Analytics Strategy – approach, opportunities and limitations
How It Works – overview, accuracy and privacy implications, integrating with other data
PRACTICAL – understanding the user interface
Advanced Features Overview – clever stuff you can do with Google Analytics

Afternoon Session – Webmaster/Technical Focus – Implementation

Accounts & Profiles, Filters & Goals – structure your data properly
External Campaign Tracking – measure performance of search, email, banner campaigns
Reporting – dashboards & insights
Advanced Segmentation & Custom Reports – powerful ways to find insights

Feras will be available after the workshop for Q&A and on-the-fly Google Analytics site audits.

Your Workshop Leader:
Google Analytics Authorized Consultant Feras Alhlou

Feras Alhlou is a founder of E-Nor, a leading web analytics consulting firm based in Santa Clara, California. Feras has been conducting Analytics and Online Marketing training for over four years in the US & Canada, Europe, Asia-Pacific, Latin America and the Middle-East.

Feras led E-Nor’s to certification as a Google Analytics Authorized Consulting (GAAC) and a Google Website Optimizer Authorized Consulting firm. Feras is a blogger (www.e-nor.com/blog), speaks at industry conferences such as SMX, and shares successful case studies on measurement in improving ROI.

Register now for Google Analytics Seminar @ SMX West 2010.

Registration Options *	Now to March 1	On site
When Purchased with SMX West (SMX West tickets additional)	$800	$900
When Purchased Separately	$895	$995

Seats are limited. Register today!

The Google Analytics Seminar will be held on Friday, March 5 in the Santa Clara Convention Center, Great Americas Room 1, 2 & 3 on the second level. The seminar will begin promptly at 9 am; please arrive at least 15 minutes early to register and pick up your course materials. Breakfast, lunch and snacks will be served.

Testimonials

“I just wanted to say thank you for the most excellent and helpful seminar on Google Analytics. I learned many useful tips and tricks that I would probably never have learned otherwise w/o digging deep into some forum or random blog posting. Please do keep me in the loop for future seminars, I’ll be first in line.”
-E.N., NEC Corporation of America

“I wanted to thank you for yesterday’s [analytics] workshop. I found it to be immensely valuable…Please keep me posted about the advanced training. Also, a colleague of mine may be interested in attending the intro class…”
-Lawrence S. G., City and County of San Francisco