SMX West 2012 - Agenda At-A-Glance

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SMX West Agenda – Tuesday, February 28, 2012 – Expo Hall Hours: 12:00pm – 7:00pm

Time	SMX Boot Camp Track	Trends In SEO Track	Local & Mobile Track	Paid Search Track	Plus Session Track
7:00am-9:00am (2 hr)	Breakfast & Registration
9:00am-10:15am (1 hr 15 min)	SMX Boot Camp: Keyword Research & Copywriting For Search Success Focus: SEO	Getting Personal, Part 1: How Google & Bing Personalize With Social Connections Focus: SEO	Hardcore Local SEO Tactics – Driving Online & In-Person Traffic Focus: SEM	Maximizing Paid Search Campaigns With Google’s AdWords Extensions Focus: PPC
10:15am-10:45am (30 min)	Refreshment Break
10:45am-Noon (1 hr 15 min)	SMX Boot Camp: Link Building Fundamentals Focus: SEO	Getting Personal, Part 2: How Google & Bing Personalize With Search History & Geography Focus: SEO	Creating Conversion Friendly Mobile Landing Pages Focus: PPC	Best Practices With adCenter For Bing & Yahoo Focus: PPC
Noon-1:30pm (1 hr 30 min)	Lunch sponsored by Lunch, Expo Hall & SMX Theater opens
1:30pm-2:45pm (1 hr 15 min)	SMX Boot Camp: Paid Search Fundamentals Focus: PPC	Does Google Favor Brands? An In-Depth Look Focus: SEO	Solving Problems & Seeing Success In Google Places Focus: SEM	Power Tools For The Paid Search Pro Focus: PPC	Are You Ignoring Display Advertising? If So, Are You Crazy? What’s this?
2:45pm – 3:30pm (45 min)	Refreshments & Expo Hall Time
3:30pm-4:45pm (1 hr 15 min)	SMX Boot Camp: Search Engine Friendly Web Design Focus: SEO	Don’t Panic! A Hitchhiker’s Guide To Surviving SEO Changes Focus: SEO	Doing Check-ins & Offers Right Focus: SEM	Retargeting & Remarketing: The New Behavioral Ads Focus: PPC
4:45pm-5:00pm (15 min)	Session Break
5:00pm-5:15pm (15 min)	Sponsored by SMX Biggest Search Geek Award Ceremony
5:15pm-6:00pm (45 min)	Sponsored by Evening Forum with Danny Sullivan (open to pass holders)
6:00pm – 7:00pm (1 hr)	Expo Hall Reception Sponsored by The SMX Expo Hall Reception is the most fun you can have in an Expo hall. Join us to talk, relax, have a drink and snacks while you visit with market-leading solution providers. See all the exhibitors and sponsors here. What’s this?

SMX West Agenda – Wednesday, February 29, 2012 – Expo Hall Hours: 10:00am – 3:45pm

Time	Search & Social Track	New Thinking Track	Technical SEO Track	Paid Search & In House Track	Plus Session & Clinic Track
7:30am-9:00am (1 hr 30 min)	Breakfast & Registration
9:00am-10:00am (1 hr)	Keynote with Susan Wojcicki, SVP Advertising, Google, Inc. (open to pass holders)
10:00am-10:45am (45 min)	Refreshments, Expo Hall & SMX Theater Opens
10:45am-Noon (1 hr 15 min)	SEO For Google+ & Google Search Focus: SEO	Search Marketing & Competitive Analysis Focus: SEM	Real Answers For Technical SEO Problems Focus: SEO	Search Ads: Taking Your Ads From Good To Great! Focus: PPC	Integrating SEO and Social Media – Get More Lift What’s this?
Noon-1:30pm (1 hr 30 min)	Lunch sponsored by Lunch & Expo Hall Time
1:30pm-2:45pm (1 hr 15 min)	Building Buzz On Twitter: Getting Followed & Retweeted Focus: SEM	Differentiate Or Die Focus: SEO	Schema.org, Rel=Author & Meta Tagging Best Practices Focus: SEO	Best Practices For Paid Search Testing – Case Study Panel Focus: PPC	Magic Moments in Search What’s this?
2:45pm – 3:30pm (45 min)	Refreshments & Expo Hall Time (Expo Hall closes at 3:45pm)
3:30pm-4:45pm (1 hr 15 min)	Building Buzz On Facebook: Getting Liked & Shared Focus: SEM	Beyond The Google AdWords Tool: Advanced Keyword Research Tactics Focus: PPC	Making Data From Google Webmaster Central & Bing Webmaster Tools Actionable Focus: SEO	In-House SEO: Organizational SEO Challenges & Solutions Focus: SEO
4:45pm-5:00pm (15 min)	Session Break
5:00pm – 6:15pm (1 hr 15 min)	Creative Facebook Ad Tactics Focus: PPC	How Siri, Search By Voice & Search By App Are Changing The Mobile Landscape Focus: SEM	Duplication, Aggregation, Syndication, Affiliates, Scraping And Information Architecture Focus: SEO	In-House PPC: Organizational PPC Challenges & Solutions Focus: PPC	SEO Site Clinic Focus: SEO
9:00pm-11:00pm (2 hrs)	Sponsored by: Join us for SMX After Dark. There’ll be beverages, munchies, and great conversation all thanks to the good people at Covario. Motif is located at 389 South 1st Street, just a block away from the conference SMX After Dark is open to All Access passholders, speakers, press and exhibitors only.

SMX West Agenda – Thursday, March 1, 2012

Time	SEO Track	Analytics & Tools Track	Vertical Track	Enterprise & Paid Search Track	Clinic Track
8:00am-9:00am (1 hr)	Breakfast & Registration
9:00am-10:15am (1 hr 15 min)	The “New” Killer Content Focus: SEO	Justifying The Investment: Analytics For Social Media Focus: SEM	YouTube Success Stories For Marketers Focus: SEM	Maximizing Enterprise PPC ROI Focus: PPC	PPC Tune-Up Clinic With The SMX Mechanics Focus: PPC
10:15am-10:45am (30 min)	Refreshment Break
10:45am-Noon (1 hr 15 min)	SEO Essentials For Migrating Websites Focus: SEO	What Search Data Reveals About Customer Needs & Desires – And How To Use It Focus: SEO	How To Play In The Exploding Mobile Ads Universe Focus: PPC	Enterprise SEO – Challenges & Solutions Focus: SEO	Analytics Clinic Focus: SEM
Noon-1:00pm (1 hr)	Lunch sponsored by Lunch
1:00pm-2:15pm (1 hr 15 min)	Ask The SEOs – Open Q&A Forum Focus: SEO	Life In A [Not Provided] World Focus: SEO	Driving Ecommerce & Retail Sales Through Search Marketing Focus: SEM	Ask The Paid Search Buyers – Open Q&A Forum Focus: PPC	Link Building Clinic Focus: SEO
2:15pm-2:30pm (15 min)	Refreshment Break
2:30pm-3:30pm (1 hr)	Ask The Search Engines – Open Q&A Forum Focus: SEO	Industrial Strength SEO & Analytics Power Tools Focus: SEO	Extreme SEO Makeover: The Final Results Focus: SEO	Ask The Paid Search Reps – Open Q&A Forum Focus: PPC	Social Media Clinic Focus: SEM