SMX West Theater Presentation Schedule
ready to go? register now!San Jose, CA: February 28-March 1, 2012
SMX Theater presentations will be held noon to 7pm on February 28 and 10:00am-3:45pm on February 29. No presentations March 1.
All SMX attendees are invited to attend educational sessions from leading search marketing companies in the SMX Theater. Participating companies will present case studies, best practices and solution demonstrations. The schedule below tells you about the companies presenting and what they’ll discuss.
Remember, the SMX Theater is FREE to all attendees, including 
pass holders. Don’t miss the valuable presentations in the SMX Theater on the Expo Hall floor Tuesday, February 28 and Wednesday, February 29.
| Tuesday – February 28, 2012 | ||
|---|---|---|
| Time | Theater A | Theater B |
| 12:00pm-12:20pm |
| |
| 12:20pm-12:40pm |
Unsure what to do now that you’ve perfected your paid search campaigns? Join Marin Software for an informative session that will uncover new tips to help advanced marketers to increase return on investment in paid search. In this session focused on budgeting, campaign structure, bidding and creative optimization, attendees will discover simple techniques to help drive additional revenue from their high volume campaigns. Attendees that attend will receive a whitepaper. | |
| 12:40pm-1:00pm |
We will be discussing the importance of focusing on your Social Media messaging and branding as it relates to SEO and your overall online visibility. Google has now confirmed that they’re using social as a signal for Search, so it’s important that companies leverage this information and monitor their social visibility as an influencer on their SEO results. | |
| 1:00pm-1:20pm |
John will walk you through the rebuild of a website from a California based manufacturer that delivered success metrics any CMO would love. You’ll learn a thing or two and leave with a great story. Raffle prize – $100.00 gift card | |
| 1:20pm-1:40pm |
Traditional marketing usually take an inside-out approach. Buyers are on the outside looking in and start their journey long before companies are aware of them. Buyers at this stage typically do not want to be sold. Given recent learnings about the Buyer’s Journey, what marketing tactics can be applied to effectively convert and win more customers? Come hear how marketers can apply an unselling model to attract, nurture, and convert more buyers in the social age. Raffle prize – $50 Amazon GiftCard | |
| 1:40pm-2:00pm |
We will give an overview of blekko and our unique set of free SEO tools. These tools enable SEO experts and web designers to gain valuable insight into the competitive SEO landscape as it pertains to their company. Handout – blekko t-shirt to 25 attendees | |
| 2:00pm-2:20pm |
Learn how to allow your website visitors to fill out a contact request form from your site, without ever leaving your website, and have them connect with a lender or an insurance agent in their area, all in real-time. You get paid for each application. | |
| 2:20pm-2:40pm |
Navigating the constantly shifting online waters is a complex task. Throwing caution to the wind may land you at the bottom of the Google ocean. But as master & commander of your site’s SEO, how do manage the day-to-day health of your site’s performance while mapping a course to even greater treasures? Whether you are the captain or just a deck hand, whether your site’s small or you command a whole fleet, join Covario to learn how to use site audits as a compass to guide your way. | |
| 2:40pm-3:00pm |
Content marketing across your site, Google+, Facebook, Twitter, LinkedIn, email newsletters and more can fuel website traffic and leads – but only if you’re reaching the right audiences with the right messages. Brafton offers six tips for creating content that will engage your various online audiences, including simple strategies clients are using to build more conversion opportunities in content marketing campaigns. | |
| 3:00pm-3:20pm |
In this presentation you will learn what goes wrong in enterprise-level redesigns, how to spot it (in wireframes, conversations and documentation), how to prevent the issues from happening in your project. See SEO oops! examples because the requirements were not properly conveyed. Raffle prize – A GPS | |
| 3:20pm-3:40pm |
This session will cover four basics for any content strategy. These four basics will focus on writing and result in targeted, engaging content, no matter whether the writer is in-house or outsourced. | |
| 3:40pm-4:00pm |
For cutting-edge marketers, Facebook, LinkedIn & YouTube represent fertile fields for deadeye contextual advertising, display ads, branding and conversions. Join our panel of internationally respected panelists for a crash course in social PPC marketing focusing on each channel’s fundamental strengths, “whole user” demographic targeting, and advanced campaign management hacks. Raffle prizes – 3 Killer Facebook Ads books | |
| 4:00pm-4:20pm |
If you knew which keywords were driving sales calls, how would it change your search engine marketing spend? Learn how to get a complete picture of your keyword spend and make more informed decisions on which keywords are generating the leads you want and which are just costing you money. Raffle Prize – $100 gift card | |
| 4:20pm-4:40pm |
Building on a 4-year research foundation, Localeze and 15Miles will release the results of the 5th Annual Local Search Usage Study, conducted by comScore. This presentation will announce the results and analyze the behavior, attitudes and intentions of online local business searchers. Attendees will gain insight into consumers’ behavior and shopping patterns based on online searches via search engines, social networks, daily deal sites, directories and mobile apps. Raffle prize – iPod Nano and watch strap with head phones | |
| 4:40pm-5:00pm | ||
| 5:00pm-5:20pm | ||
| 5:20pm-5:40pm | ||
| 5:40pm-6:00pm | ||
| 6:00pm-6:20pm |
In this session, we will review how internet marketing is evolving and how this shapes the role agencies will play in the near future. The transition “from mad men to math men” is well under way, and the impact on agency DNA is very significant. We will review what the agency of tomorrow might look like and discuss what steps you might take to prepare yourself and get ahead of the curve before your competitors run you right out of business. Raffle prize – USB stick / phone charger | |
| 6:20pm-6:40pm |
Facebook Ads’ incredibly robust and customizable targeting offers infinite possibility – but most advertisers on Facebook aren’t able to take advantage of it because it’s so complex. And the need to constantly switch ad creative to combat banner blindness drives up the graphic design bill. In this dense and practical tips-filled presentation, Facebook Ads pioneer Trada will illustrate how to achieve a measurable and positive ROI using intuitive targeting and community-driven ad creative! Raffle prize – A free Facebook ads campaign assessment | |
| 6:40pm-7:00pm | ||
| Wednesday – February 29, 2012 | ||
|---|---|---|
| Time | Theater A | Theater B |
| 10:00am – 10:20am |
Join us for a quick look at what it takes to be seen as an authority. Help yourself with this simple to understand information that anyone can execute on starting immediately. | |
| 10:20am – 10:40am |
In this session, we will review how internet marketing is evolving, how agencies have an opportunity to make a real difference for their clients, and why search marketing is no longer enough to insure success for your campaigns. Raffle prize – USB stick / phone charger | |
| 10:40am-11:00am |
Join Marin Software to learn how sophisticated search marketers are using Facebook Ads to drive downstream searches and conversions. In this informative session, Marin will highlight some of the ways that marketers can leverage their existing bidding, campaign management, and creative optimization skills to succeed in the world of paid advertisements on Facebook. Attendees will gain insight into best practices for micro-segmenting audiences and managing creative to maximize response and ROI. The session will also cover techniques for measuring the cross channel impact of Facebook ads and how to use this information to allocate spend to your social channels. Handout – Marin Software whitepaper . | |
| 11:00am-11:20am |
Mongoose Metrics will explore methods of tracking a phone call back to the visitor session that led up to the call. We will also introduce key third-party integrations strategies that help marketers connect keyword and call metrics to customer. In this way, a true ROI understanding of campaigns with phone call touch points can be achieved. | |
| 11:20am-11:40am | ||
| 11:40am-12:00pm | ||
| 12:00pm-12:20pm |
The past twelve months have seen big changes for search marketers and companies that care about ranking high, increasing traffic and conversions. Panda, Open Graph, Search+Your world, where is all this going? We asked over 350 SEO and SEM leaders their opinions for 2012. In this session we will share the results of our search marketers survey. Raffle prize – Bose sound dock | |
| 12:20pm-12:40pm |
Managing a team in the internet marketing environment can be difficult and tedious. We’ll go through various tools and workflows to manage the team, deal with remote employees such as linkbuilders, and keep the lines of communication and data sharing open. | |
| 12:40pm-1:00pm |
| |
| 1:00pm-1:20pm |
Gain insights into leveraging the strengths of both paid search and paid social media to boost overall digital campaign effectiveness. See how you can integrate social conversations with your search marketing strategies. Discover ways to leverage high performing keyword themes from search to build out and test on such social platforms as Facebook, Twitter and YouTube. Learn how to test high-performance brand image creative on social platforms to improve overall campaign success. Explore options to overcoming the challenges of organizational silos to gain market performance with both strategies. | |
| 1:20pm-1:40pm |
We will discuss specific strategies e-commerce sites can deploy to get quality backlinks to their site. Quality backlinks mean higher search engine rankings. Raffle Prize: A link building blueprint for a website | |
| 1:40pm-2:00pm | ||
| 2:00pm-2:20pm | ||
| 2:20pm-2:40pm | ||
| 2:40pm-3:00pm | ||
| 3:00pm-3:20pm | ||
