Workshops @ SMX

In-House SEO Exchange  |  Bruce Clay SEO Training  |  Advanced AdWords Training
aimClear^® Facebook Marketing Intensive @ SMX West  |  International Search Summit @ SMX West

SMX Meet & Greet

Start your SMX West experience off right! Arrive early and join us for an informal evening reception with fellow attendees, speakers and invited guests. This event is open to All Access Pass holders. Stay tuned for details and location.

SMX Boot Camp Track

SMX Boot Camp: Keyword Research & Copywriting For Search Success (#smx #11A)
The first step to any successful marketing campaign is to know your message. With search marketing that means understanding the search terms being used by your target audience. And though it sounds obvious, it helps to actually use those words in your web pages! This session covers the importance of textual content to search engines and how with some forethought, you can create HTML title tags and body copy that works to generate search traffic – and also pleases your human visitors.

SEO Track

Essential SEO Analytics: The Performance Metrics That Truly Count (#smx #11B)
Your boss or client may think top rankings are gold, but veteran SEOs know those stats are so 20th-century they’re virtually irrelevant. So how do you measure – and more importantly, prove – the value of your SEO activities, especially in the age of personalized, unique search results? Speakers in this session have promised to "open up their kimonos" and reveal the really useful, measurable techniques they use to demonstrate the value of their work.

Paid Search Track

Forget What You Know About PPC – Best Practices Debate (#smx #11D)
Think you know paid search? Does quality score really matter? Does targeting really get better with Google’s new ‘Enhanced’ Campaigns? Is account history sacrosanct? Is it really better to send people to product specific landing pages than a brand’s homepage? In this session, our panelists challenge commonly accepted best practices and provide evidence that what you “know” about paid search can actually work against you.

Mobile Track

Trends In Mobile Search (#smx #11C)
Mobile search has exploded, with people increasingly turning to their smart phones and tablets to find answers and make purchases. Our panelists in this session provide you with solid stats on how people are using mobile, predict growth trends, and discuss key aspects that are unique to mobile marketing such as optimizing for mobile, voice search, Google’s new introduction of “enhanced campaigns” and responsive design.

SMX Boot Camp Track

Solution Spotlight by Majestic SEO (10:45-10:50)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.

SMX Boot Camp: Link Building Fundamentals (#smx #12A)
Ever since Google created PageRank, every good search marketer’s motto has been "I link, therefore I am." Though linking seems easy, it’s a far more subtle art than most realize, and there are right and wrong ways to conduct your linking campaign. In this session, we’ll look at how to reach out and get quality links, how to craft anchor text to build authority, and how to avoid commonplace mistakes that will hurt your web credibility (and search engine rankings).

SEO Track

Solution Spotlight by Covario (10:45-10:50)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.

The Technical SEO Metrics You Should Care About (#smx #12B)
The greatest content in the world will never be ranked by search engines and seen by searchers if technical issues are keeping the site from being full crawled and indexed. But what metrics can help you determine what technical problems a site has and which are important? This session shows you what technical metrics portray the technical health of the site, how to determine what issues are critical and which don’t matter, how to calculate the ROI of making technical investments, and how to monitor technical changes that you make to ensure everything has been implemented correctly and is having positive impact.

Paid Search Track

Ready, Aim, Fire… Then Retarget! (#smx #12D)
If that visitor from your search ad doesn’t convert, retargeting (also called remarketing) allows you to keep your message in front of them as they visit other sites across the web. This session looks at how the pros are making use of retargeting to extend their reach and boost conversions. Learn the right and wrong ways for advertisers to stay on target.

Mobile Track

Solution Spotlight by Neustar Localeze (10:45-10:50)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.

Being Found Through Mobile Apps (#smx #12C)
Most marketers recognize the increasing significance of mobile apps. Many developers are optimizing web pages to help their apps get found – but how, specifically, do you optimize an app so that it can be found in an app store, when you’re competing for attention with hundreds or possibly thousands of similar apps? This session looks at some of the most popular search-oriented apps and provides solid advice for creating "appilicious" content that’s more likely to be found by those not using traditional desktop search.

Plus Session Track 

What’s this?

Bing Ads: The Next Evolution In Search Advertising

If you’re not advertising on the Yahoo! Bing Network¹ yet, you’re missing out on 45 million unique searchers that do not use Google, and who are likely to spend 22% more online than the average Internet searcher in the U.S.² So, how can Bing help grow your business? What will Bing do next, and how will it impact advertisers? Hear firsthand what Bing is doing to improve its consumer experience, while getting insights into the Yahoo! Bing Network audience and the latest updates on Bing Ads features.

¹ Yahoo! Bing Network includes Microsoft and Yahoo! Core Search sites in the US
² comScore Core Search (custom), September 2012

This session is sponsored and produced by Bing. It is open to all SMX West attendees, including Expo+ Pass holders.

SMX Boot Camp Track

Solution Spotlight by DoubleClick Search by Google (1:30-1:35)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.

SMX Boot Camp: Paid Search Fundamentals (#smx #13A)
Paid search allows you to generate traffic from search engines by purchasing ads, usually on a cost-per-click (CPC) or pay-per-click (PPC) basis. This session covers the basics of how to purchase placement from the major search engines, including best practices for success with your ads.

SEO Track

Solution Spotlight by Bruce Clay, Inc. (1:30-1:35)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.

How To Groove To The Google Dance (Yes, It’s Back) (#smx #13B)
In the early years, Google updated its index every month or so – something SEOs of the day called the "Google dance." Then updates became more frequent, and the "dance" went the way of disco. But today, Google’s got its grove back and the dance has returned, and is something you can’t ignore. This session explores what stays relatively constant and what’s subject to change as Google implements new features and algorithm changes – and how, as an SEO, you can dance your way to search optimization success.

Paid Search Track

Solution Spotlight by Mongoose Metrics (1:30-1:35)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.

Fast And Easy PPC Analytics (#smx #13D)
Paid search campaign optimization is vital, but pulling the data to make decisions needn’t be difficult. There are about a dozen shortcut reports that offer invaluable information for advertisers, and our panelists will show you not only how to access them but how to avoid "analysis paralysis" and enhance the performance of your paid search campaigns.

Mobile Track

Solution Spotlight by MediaWhiz (1:30-1:35)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.

Mobile Ads: From Click-To-Call & Beyond (#smx #13C)
Mobile ads are similar to traditional PPC ads, but mobile users have different needs, which requires a different approach to the user experience. Do you provide click-to-call links in your ads for those user who needs immediate gratification? Or do you create unique landing pages for mobile users that lead them to an immediate, uncomplicated conversion? And how will Google’s recent announcement of “ehnanced campaigns” affect your decisions? Dial-in to this session to learn the best approaches to creating successful mobile advertising campaigns.

Plus Session Track 

What’s this?

Performance Media – Taking Search To The Next Level

Learn what’s new in performance media – including search, remarketing, paid social and landing page testing and optimization. Find out how SolarCity is turning their online investment into measurable performance, improved branding and higher conversions rates. Panelists will discuss how to maximize every digital opportunity along the customer journey to gain measurable results.

This session is sponsored and produced by Covario. It is open to all SMX West attendees, including Expo+ Pass holders.

SMX Boot Camp Track

Solution Spotlight by SLI Systems (3:30-3:35)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.

SMX Boot Camp: Search Engine Friendly Web Design (#smx #14A)
"I’m not designing my site for search engines," is a common designer objection to SEO suggestions. The reality, however, is that search engines are the starting point for most internet users, and if your site is difficult for Google, Bing or other engines to "read", it’s never going to work for your human visitors either. Attend this session and learn how to create search engine friendly sites that are equally appealing to human visitors.

SEO Track

The Search Police: Matt & Duane’s Excellent Search Engine Adventure (#smx #14B)
You name it, Google’s Matt Cutts and Bing’s Duane Forrester have seen it all, when it comes to trying to bend, break or shatter search engine rules. In this session, both will share examples of what not to do and why, ranging from accidental mistakes to horrifying spam, as well as general tips directly from the search engines on how to succeed with them.

Paid Search Track

Solution Spotlight by Market Motive (3:30-3:35)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.

Optimizing Success In Search Networks (#smx #14D)
Too often, we think PPC = search results. There many ways of targeting ‘search’ behavior beyond just Google & Bing. Between search syndication, keyword driven display, and smaller PPC engines, advertisers can extend their reach beyond the big two paid search players. This session will examine additional networks and give you tactics to help expand your overall search advertising reach.

Mobile Track

Solution Spotlight by Yext (3:30-3:35)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.

Converting The Mobile Customer (#smx #14C)
Research shows most mobile users are either on the run (of course), or are using a tablet during non-work hours (most likely from the couch). How you engage with these potential customers through your landing pages and sites can mean the difference between consumer engagement or abandonment. Do you expect mobile users to convert on their smartphones, or later through an alternative, possibly off-line channel? How can smartphone-influenced sales or conversions be tracked? And should tablets be treated like smartphones or PCs or neither? These and related critical mobile questions will be addressed by the panel.

Plus Session Track 

What’s this?

How To Build Links, Get Rankings And Stay Out Of Trouble

When Link Building is done correctly it will drive up rankings and traffic. But which white hat link building tactics actually work?

Google’s latest algorithm update “Penguin” was focused on discounting low quality links. This update has drastically changed how SEOs approach link building strategies. This session is focused on explaining the philosophy and approach of white hat link building. Attendees will leave the session understanding how to tackle building quality links that get rankings.

Join Jon Ball and learn:

• Effective link building strategies
• Reasonable and effective keyword and URL strategies in link building
• What types of links are most likely to help your rankings
• How to pursue a consistent linking strategy that will survive and last over time

This session is sponsored and produced by Page One Power. It is open to all SMX West attendees, including Expo+ Pass holders.

Trust us. The SMX Expo Hall Reception is the most fun you can have in an Expo hall. Join us to talk, relax, have a drink and snacks while you visit with all of the market leading solutions providers in the Expo Hall. See the full list here.

Keynote Conversation: Grady Burnett, Facebook
The developments keep coming fast-and-furious from Facebook, which last year tipped over the 1 billion user mark. In this keynote conversation, Grady Burnett, Vice President of Global Marketing Solutions for Facebook, will talk with Search Engine Land founding editor Danny Sullivan about topics ranging from the recently launched Facebook Exchange to the even more recently announced Facebook Graph Search beta.

SMX Social Media Marketing Track

Getting Ahead With Google+ (#smx #22A)
Google+ is a social aspect to Google, allowing people to share photos, places they’ve been, videos, links and status updates. During a keynote at the recent SMX Social Media Marketing conference, Vic Gundotra, the head of Google’s social efforts, stated that Google+, now with hundreds of millions of users, is the next generation of Google and will soon permeate all aspects of its DNA, so as a marketer, you ignore it at your peril. This session examines the core mechanics of Google+ and how marketers should best interact with all of its moving parts.

Potpourri Track

Meet Facebook Graph Search (#smx #22B)
In January, Facebook unveiled a major move into search space: Facebook Graph Search. Powered by what people’s friends are liking and sharing, Facebook Graph Search can make recommendations ranging from places to eat to products to buy. In this session, we’ll look at how Facebook Graph Search works and how search marketers can tap into this developing new service.

Semantic SEO Track

Schema 101: Why The New Meta Data Matters (#smx #22C)
Schema.org is a joint alliance between Google, Microsoft and others to provide a common foundation for microdata standards. In other words, provide trusted meta data that allow site owners to express important "facts" about their businesses that both inform searchers and build authority with search engines. This session looks at these microdata standards and how to use them to enhance the importance of your own online content.

Local & Retail Track

Solution Spotlight by LogMyCalls (10:45-10:50)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.

Must Have Local Search Tactics (#smx #22D)
If you cater to a local clientele, local search is an essential channel. But the current state of local search is messy, with confusing options, variations and alternatives. Don’t waste your time trying to piece together this multi-layered puzzle – in this session, our seasoned local search experts will help you navigate the maze and get your business on the map when and where people are searching for your goods or services.

SMX Social Media Marketing Track

Solution Spotlight by Brafton (1:30-1:35)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.

Blow Me Away Blogging (#smx #23A)
For many, a blog is the hub of a company’s social media marketing efforts. But building a consistently high-quality blog is a challenge. How do you keep your blog updated with fresh and appealing content? Is there a way to get more comments and build a community of readers? Can you use your blog to generate leads and increase sales? This session will cover those questions and more with actionable ideas for new bloggers or those looking to make an existing blog even better.

Potpourri Track

Solution Spotlight by Searchmetrics (1:30-1:35)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.

Big Data & Search Marketing (#smx #23B)
Big data is huge. The ability to learn from and leverage millions to billions of data points can help you take your search marking campaign to the next level, even with a relatively modest budget. Want the insights needed to predict the difference between a converting click and a wasted click? Emerging third-party big data sources and search tools are there to help, and in this session, our panelists will explore practical applications of leveraging big data to maximize search and social media campaigns.

Semantic SEO Track

Schema 201: Real World Markup For Success (#smx #23C)
You know semantic markup is important, but are you using it in the most effective way possible? This session’s speakers will share how they fine-tuned their approach to microdata and other ways to express authority to search engines. They will also offer case-study examples of how paying attention to detail has had a significantly positive impact on online visibility.

Local & Retail Track

Solution Spotlight by Buykeywordarticles.com (1:30-1:35)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.

Being National, Going Local (#smx #23D)
Large national retailers and service providers enjoy an inherent advantage in online marketing: widespread brand recognition. But brand awareness may not be enough to compete with the locals, who have deep knowledge of the wants and needs of customers in specific areas or regions. So how do you strike the perfect balance between brand and being a good neighbor? This session explores how major companies have found a home and success by going local in dozens and up to hundreds of specific markets.

SMX Social Media Marketing Track

Solution Spotlight by aimClear® (3:30-3:35)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.

Supercharging Reach & Engagement On Facebook & Twitter (#smx #24A)
With over a billion users, Facebook is the biggest social network out there. Tapping into it the right way can generate plenty of attention and traffic. Twitter is also a proven source of traffic, but you need to do more than just push out a quick 140-character tweet to gain traction and engagement with your followers. Attend this session for the tactics you need to drive more traffic – and gain potential customers or favorably influence existing ones – via these thriving social media channels.

Potpourri Track

Pagination & Canonicalization For The Pros (#smx #24B)
SEO geek alert: Google now recommends using the pagination tag with optional parameters, sort orders, and filters. For the rest of us, that raises a lot of questions. Are there still reasons to use robots.txt or noindex? Can a canonical tag really replace a 301? How do you keep your IIS=based site from infinite redirect loops when you canonicalize default page names? And what about rel=alternate href=lang? We’ll explore the issues step-by-step to help you de-clutter your site, maximize crawling and indexing, and eliminate duplicate content risks.

Semantic SEO Track

Solution Spotlight by Linkdex (3:30-3:35)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.

From Authorship To Authority: Why Claiming Your Identity Matters (#smx #24C)
While "content is king," many marketers overlook the all-important factor of authority, and the process required to establish and maintain it. This comprehensive session delves into the steps to claim your identity; brainstorming sessions between SEO, social and content development teams, content promotion tactics for gaining authority links and more. Both enterprise SEO teams as well as outside consultants will benefit from strategies shared in this session.

Local & Retail Track

Solution Spotlight by Marin Software (3:30-3:35)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.

Up Close With Product Listing Ads (#smx #24D)
Think understanding quality score for ads is challenging? With Google’s introduction of Product Listing Ads (PLAs) the success of your ad is now even more complicated. Beyond optimizing your CPC bids based on keyword, match type, device, time of day, day of week and other "old school" criteria, you must now consider variables such as sales price on CTR and eventual conversion rate, images in feeds and an array of other new factors. Our panelists will show you how to sort through the options and achieve success without having your brain explode.

SMX Social Media Marketing Track

Social Media Automation: The Good & Bad (#smx #25A)
Life can be much easier with the right tools to help automate your social media sharing. But leaving the machine unattended can cause problems. In this session, best practices for blending automation of social media with human oversight will be covered. Learn how to create a more efficient, yet still human "voice" and avoid potential disasters.

Potpourri Track

Solution Spotlight by Page One Power (5:00-5:05)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.

How To Build Links & Win Authority Through Public Relations (#smx #25B)
Most search marketers recognize that there is a relationship between SEO and public relations, but few really understand how to capture the elusive synergy that makes both shine. Beyond optimizing press releases, how do you effectively reach key influencers (journalists, tweeters, celebrities) to ask for links? And how do you go about building up your own authority in ways that will build status (and traffic) to your own sites? This session explores the "softer side" of SEO that seeks to influence people rather than search engine algorithms.

Semantic SEO Track

Inside Google’s Game-Changing Knowledge Graph (#smx #25C)
We all want the best results from search engines, but that formula has been altered with "direct answers" based on "facts" search engines discover rather than the traditional ten blue result links.. For some this is a boon, eliminating competition. For others, it’s a nightmare, sharply increasing SEO competition often in unexpected (and to some, "unfair") ways. How should marketers deal with the so-called "knowledge graph" and the unprecedented changes it’s creating? Come to this session to hear some great forward-looking insights.

Local & Retail Track

Google Shopping Goes Pay-For-Play (#smx #25D)
For years, Google listed products for free in shopping search results. No more. If you want to be included, you must pay for listings. The implications for both shoppers and retailers are huge as more paid listings are incorporated into regular search results, and new ad formats are introduced. This session examines the impacts of Google Shopping, what’s next, and how retailers can leverage or succeed in spite of this platform.

SMX Summit

Conversation: Paid Search Keeps On Growing, But Where Is It Going? (#smx #31A)
Paid search marketers have a lot of new things to consider: disruptive process changes to accommodate enhancements in AdWords and Bing Ads, increased competition and costs, subtle and sophisticated new retargeting options, changes in result page layout, paid inclusion in shopping search, new ad formats and more. Join us for this non-power-point discussion of all the ways you can keep your PPC campaigns effective and up-to-date.

Content Track

Advanced, Bullseye Keyword Research Tactics (#smx #31B)
Doing keyword research? Chances are you’ll go straight to the Google AdWords Keyword Tool to find answers. But popular keywords are often too expensive or not worth the effort to bid on. So how do you find your own "bullseye" search terms? This session looks at tools and techniques to ferret out high-performance keywords your competitors overlook.

Marketing Land Track

Going Viral On YouTube (#smx #31C)
Going viral on YouTube can generate thousands of views. But that doesn’t mean you should promote your business via a cute kitty video or as a conversation with your 12 year-old CEO. So what’s the best approach to leveraging the huge potential of YouTube? Panelists in this session share best practices for socially promoting your videos while assuring you also maintain the integrity of your brand.

Enterprise & In House Track

Solution Spotlight by LocationInsight, LLC (9:00-9:05)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.

Maximizing Enterprise SEO (#smx #31D)
Large organizations face unique challenges when it comes to SEO. Multiple websites, multiple content management systems, different countries and languages…the list goes on. And with increasingly strict content guidelines, it’s crucial for organizations to coordinate and integrate their SEO efforts across the enterprise. In this session, speakers who have hands-on experience managing large-scale SEO efforts share best practices and offer practical advice for maximizing site visibility – and avoiding disasters.

Clinic Track

SEO Site Clinic (#smx #31E)
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to boost traffic from search engines.

SMX Summit

Conversation: Is Link Building Still Crucial, Or A Waste Of Time & Money? (#smx #32A)
As search engine algorithms grow more sophisticated, increasingly relying on signals like the knowledge graph and semantic markup, it’s time to ask: is link building still a vital part of a successful SEO effort, or has its heyday passed? Join our panel of expert link builders as they debate the future of links and field any and all questions about this longtime-core SEO activity.

Content Track

Content Isn’t Just King, It’s Also Queen & Ace (#smx #32B)
Google has made it clear that quality content is key – but what exactly does that mean? With frequent algorithm updates, how can you keep producing great content and avoid penalties? This session explores the various types of content sites you should be creating, how to repurpose existing content and slice it up for social media, and many other techniques that will increase your visibility and keep your sites out of trouble.

Marketing Land Track

YouTube Words: Tying Your PPC Campaigns To YouTube (#smx #32C)
Google literally owns YouTube (by some measures the second largest search engine after Google), but for years the two companies and their advertising options have been run separately. That’s changed – it’s now possible to tightly integrate your YouTube and paid search campaigns and get the analytics feedback you need to see how effectively your paid search efforts are converting. Attend this session and come "watch" how.

Enterprise & In House Track

Solution Spotlight by BoostCTR (10:45-10:50)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.

Maximizing Enterprise PPC (#smx #32D)
Paid search offers many benefits for large organizations: increased sales, enhanced brand awareness – even channels to counter competitors. But managing enterprise paid search campaigns can be a nightmare, especially when different departments think they should "own" the process. This session explores the challenges of running an enterprise-level campaign, and how to get all stakeholders in alignment to assure the maximum return possible.

Clinic Track

Social Media Clinic (#smx #32E)
Got questions about how to deal with Twitter, Facebook, Pinterest or other social media sites? We’ve got experts on hand ready to take specific questions from the audience.

SMX Summit

Conversation: What’s Needed For SEO Success In 2013 & Beyond? (#smx #33A)
No question: SEO remains crucial for web marketers, but what signals and tactics remain important, what’s changed, what new opportunities exist and what’s become imperative for SEOs to focus on looking forward? In this PowerPoint-free discussion, panelists will share thoughts on what is takes to succeed with SEO in the year ahead and in the long-term.

Content Track

Using Personas To Bridge the Gap Between Search and User Experience (#smx #33B)
Personas are a way to model the basic types of visitors you expect on your site and tailor an experience to meet their needs. To be successful, you must truly understand the needs of your customers, and "get into their heads" to model optimal online paths to satisfy them. This session looks at how personas can be a powerful tool for attracting and converting customers through organic or paid search campaigns.

Marketing Land Track

Social Media Ads (#smx #33C)
Many online marketers are familiar with the advertising programs offered by Facebook and Twitter. But there are also opportunities for advertisers on other popular social media networks, both directy, and indirectly through networks and third party providers. This session looks at compelling and often overlooked alternatives to the ad programs offered by the big social media powerhouses.

Enterprise & In House Track

In-House SEO And PPC: What You Can Learn From Each Other, Optimally (#smx #33D)
In this session in-house SEO and PPC marketers will discuss how they collaborate and learn from each other over time. Glean tips on SEO/PPC strategy creation, how tactics get modified, how other companies justify adjusting PPC spend based on SEO rankings, communication within the organization, and more.

Clinic Track

Link Building Clinic (#smx #33E)
This interactive session takes volunteers from the audience and examines their questions about link building by going live to the web to seek answers and examples.

SMX Summit

Ten Rock Your World 5-Minute SMX Takeaways (#smx #34A)
We admit it – three solid days of great content at SMX West can leave your head spinning with all of the opportunities and potential improvements you can implement to invigorate your online marketing campaigns. This session highlights the "best of the best" of SMX, with tactics you can put into play immediately for your SEO, PPC and social media campaigns.

Content Track

Google Enhanced Campaigns – What You Really Need to Know (#smx #34B)
Google recently announced AdWords enhanced campaigns, a major update designed to simplify campaign management across multiple devices, and to increase adoption rates of mobile advertising among small and medium sized businesses. Should you transition now or wait? What are the steps you should take? Top PPC experts will share their best strategies and tactics for preparing and successfully transitioning your account for Enhanced Campaigns.

Marketing Land Track

A Photo Is Worth A Thousand Links (#smx #34C)
People love images, love to share them, love to link to them, and if you create lovable images on Pinterest, Instagram and Flickr you’ll get a lot of traffic love in return. What makes a compelling image? What traditional elements (text, captions, user-reviews) do you need to support your image? Our panelists will focus on how you can create the most favorable images to attract customers to your site.

Enterprise & In House Track

In-House SEO With Agile Development Process: Success At Rapid Speed (#smx #34D)
SEO isn’t easy to implement, it can be even harder in an Agile environment when projects move at the speed of sound. In this session, you will hear how different companies handle SEO in an agile environment, what goes wrong, how to prevent issues and what makes it highly successful.

Clinic Track

PPC Tune-Up Clinic With The SMX Mechanics (#smx #34E)
Just like your favorite old car, PPC campaigns can use a tune-up every now and then to keep them running at optimal performance,. In this hands-on clinic, our certified (and certifiable!) SMX PPC Mechanics will offer you their expert advice on your PPC ads, bidding tactics, and anything else on your mind. Bring your toughest PPC questions! Based loosely on the hilarious jovial NPR radio show Car Talk, this session is guaranteed to be as fun as it is informative!