SMX West Theater Presentation Scheduleready to go? register now!
San Jose, CA: March 11-13, 2013
SMX Theater presentations will be held noon to 7pm on March 11 and 10:00am-3:45pm on March 12. No presentations March 13.
All SMX attendees are invited to attend educational sessions from leading search marketing companies in the SMX Theater. Participating companies will present case studies, best practices and solution demonstrations. The schedule below tells you about the companies presenting and what they’ll discuss.
|Monday – March 11, 2013|
|Time||Theater A||Theater B|
Bruce Clay will present on how to resolve inorganic link penalties. And while you may not have been penalized, you still have a weakest link that may need to be removed.
In this theater presentation, Marin Software will review 2012 mobile versus desktop trends, and impart advanced best practices to help search marketers succeed in an increasingly competitive mobile paid search landscape.
This session will present a compelling case study of how link building drastically changed the search engine rankings for a particular website. You’ll see the links we obtained, how we got the links and how the site’s rankings changed because of those links.
The SEO landscape has changed dramatically in the past year and enterprise SEOs are being challenged to be more innovative in order to show measurable improvements for large complex sites. Learn the top five tactics being utilized by enterprises in 2013 to scale their SEO efforts and how you can benefit the same.
Attendee handout (must operate an enterprise-level website) – a FREE site crawl and technical audit
Ad copy optimization presents significant challenges at scale. In this presentation, we will be highlighting a systematic approach to optimizing ad copy at scale, and to any metric of your choosing. We will discuss the importance of having both the human and software elements work together to achieve success, and highlight different strategies that have driven success for leading advertisers.
Too much data and not enough insights? Maybe you’re setting your data up for failure. Poorly defined KPIs can make bad data look good, and good data harder to recognize. The best KPIs are uncomplex, relevant, timely and instantly actionable. Join Avinash Kaushik for a look at what makes for great KPIs, and how to use them for a better understanding of the success of your business objectives.
We’ll go over data that our company collected to show content buying trends in the SEO/SEM industry. Based on these trends, we’ll share the types of content that are popular in the industry and formulate what a balanced content strategy would look like, based on our data, in terms of content type and purpose.
Running successful online marketing campaigns for enterprise companies can be challenging. In order to get found and drive the right conversions on your website, you rely on big teams, big data and proper on-time reporting. Searchmetrics will show how international enterprise SEO can be set up, monitored and in the end lead to successful campaigns that drive ROI and conversion.
It’s no longer enough to have great SEO for your website. In today’s Google-controlled era of search engine marketing, brands need great content that is engaging, informative and sharable to rank well and generate leads. Join Daryl Colwell to learn about his best practices and techniques to increase your brand’s search engine visibility through content marketing. You’ll come away from this session with a top-10 list of content marketing best practices that the pros use to generate leads and improve their brand’s SEO.
Raven Tools made the headlines in December when they gave notice that they were dropping the keyword ranking module from their software. It reignited the industry debate about the value of rankings, especially as Google and Bing continue to bring more personalization to SERPs. Paul Rosenthal, Trusted Proxies’ CEO will discuss whether rankings still have value in this “Age of Personalization” and give some tips for mitigating the problems personalization can bring for SEOs who still want or need to track rankings.
Majestic SEO’s tools let you see how all web pages on the internet link to each other. Knowing how to use this data to improve your marketing efforts is quite another story. Dixon will turn Majestic SEO’s tools, along with a sound link development methodology, into digestible bite sized takeaways.
Most online marketers know they should be A/B testing but few actually do it on a regular basis. One of their biggest challenges is knowing what to test. In this talk, Jodie will share the best practices & lessons learned from working with over 3,500 customers who have created more than 175,000 experiments using a dead-simple A/B testing tool called Optimizely. Jodie will share key insights from these experiments and leave you inspired to start testing today.
Site search holds the key to unlocking site visitors’ language and behavior – but is often neglected as a valuable tool to improve SEO. By leveraging site search and its data, businesses can better target potential visitors by using their exact language in SEO efforts. Find out what data to analyze and how best to optimize landing pages to be more easily found in search engines. Especially useful info for online retailers!
With an ever growing list of ways consumers can interact with your brand, it is now more important than ever for marketers to have a complete picture of how online efforts turn into offline conversions. Pushing call tracking data in your bid management platform, CRM system and marketing optimization tools can help to complete the picture of the customer buying process as well as prove ROI and optimize search, display and referral traffic initiatives.
While Facebook has always been the king of social media, its recent opening of Facebook Exchange (FBX) has made waves throughout the display industry. FBX has quickly changed brand strategies and challenged Google and other inventory sources with its massive quantity of ad space. As an alpha partner in Facebook Exchange, AdRoll has run hundreds of campaigns across a range of advertiser verticals. We’ll share what we’ve learned about this new channel, general advertiser campaign trends, and best practices for generating big ROI.
|Tuesday – March 12, 2013|
|Time||Theater A||Theater B|
|10:00am – 10:20am|
Discover the real Mobile SEO difference in 2013 that produces measurable results. Covario will provide insights to actual Mobile SEO implementations with Fortune 500 sites that made a considerable difference in traffic, sales, and social sharing.
|10:20am – 10:40am|
Creating a local presence for businesses with hundreds of individual locations can be a daunting task. But any campaign is only as a stable as its foundations. One foundation in local search is accurate citations within directories that serve your clients and verify locations to search engines. LocationInsight will take you through an enterprise solution for building that foundation that will act as the bedrock for your local search campaigns.
Content marketing shouldn’t just help you reach your market, it should help you lead it. More than 86 percent of marketers are investing in content this year, but only one-third believe their content strategies are effective. Is your business getting the results you want from content? Brafton offers solutions to 2013′s leading content marketing challenges that keep you from seeing ROI, showing client case studies that demonstrate success.
As quality content and social signals increasingly mean more to online success, SEOs need to combine new disciplines such as PR, social media and content marketing. In this discussion Matt will talk about influencer outreach, building link relationships, content creation, integrated team organization and how to optimize your visibility strategy in terms of SEO, PPC, PR and social media.
Gain insights into easy improvements to your online identity that will make and your clients stand out in local search.
Curious about exploring attribution models that don’t involve the last click in the conversion path getting all the credit? In this session we’ll look at how you can examine whether you even need to worry about the upper funnel, and ways to get started in exploring and verifying alternative assumptions.
Hear from BrightEdge about the priorities and needs of the top search marketers around the globe. The survey results shared will offer guidance on how SEO experts continue to stay ahead in the competitive search marketing industry. Learn leading trends for 2013 as seen through the lens of leading minds in search.
Google has made major changes in how they detect and act on content and links that they consider to be of poor quality. If you have been caught by these actions, this presentation will outline for you the steps you need to take to recover.
From the recent winner of the Amazon Web Services (AWS) Global StartUp Challenge, this presentation will discuss the cutting edge of call analytics, integrations and automation. Simple analytics and call tracking data are no longer enough. Search marketers require contextual and localized data. Traditional call tracking gathers data until the phone rings. But here’s the problem…the interaction isn’t over when the phone rings. A lot happens on the phone that can impact lead score, display initiatives, bid management, automation, mobile marketing goals, and even the sales process.