San Jose, CA: March 3-5, 2015

San Jose McEnery Convention Center

SMX West Agenda – Tuesday, March 11, 2014Expo Hall Hours: 12:00pm – 7:00pm

Time Digital Marketing Summit Track presented by Marketing Land Search Marketing Boot Camp Social Media Marketing Boot Camp presented by Marketing Land Plus Session Track
7:00am-9:00am
(2 hr)
Breakfast & Registration
9:00am-10:30am
(1 hr 30 min)
(9:00-9:25)
From Content Marketing to Media Company

(9:30-9:55)
The Coming Paradigm Shift In Mobile Marketing

(10:00-10:25)
Revolutionizing Decision Making: How The Analyst Will Take Over Business

Keyword Research & Copywriting For Search Success
Focus: SEO
Social Media 101
Focus: SEM
TBA
10:30am-11:00am
(30 min)
Refreshment Break

Buzz Sponsored by

aimClear

11:00am-12:00pm
(1 hr)
(11:00-11:25)
The Display Ad Of The Future: It’s All About You

(11:30-11:55)
Email & The Audience Imperative

Link Building Fundamentals
Focus: SEO
The Essential Guide To Social Media Etiquette
Focus: SEM
Understanding Search Analytics: Making Better Data Driven Decisions
Covario
Expo+
Noon-1:30pm
(1 hr 30 min)
Expo Hall Sponsored by:
Stone Temple Consulting

Lunch, Expo Hall & SMX Theater Opens

(open to Expo+ pass holders)
What’s this?

1:30pm-3:00pm
(1 hr 30 min)
(1:30-1:55)
Local & The Place Of Humans

(2:00-2:25)
The Coming Online Video Tsunami

(2:30-2:55)
Why “Going Viral” Means More Than Getting Pageviews

Paid Search Fundamentals
Focus: SEM
Facebook for Business & Other Paid Social Media Opportunities
Focus: SEM
Link Building In 2014. What's New, What's Not.
Page One Power
Expo+
3:00pm-3:30pm
(30 min)
Expo Hall Sponsored by:
Stone Temple Consulting

Buzz Sponsored by

aimClear

Refreshments, Expo Hall & SMX Theater Time

(open to Expo+ pass holders)
What’s this?

3:30pm-4:45pm
(1 hr 15 min)
(3:30-3:55)
All Search Is Now Social

(3:55-4:20)
Looking Forward: What’s Next for Paid Search in 2014?

(4:25-4:45)
The SEO Revolution Will Not Be Televised

Search Engine Friendly Web Design
Focus: SEO
Twitter for Business
Focus: SEM
Panda, Penguin & Penalties
Stone Temple Consulting
Expo+
4:45pm-5:00pm
(15 min)
Break
5:00pm-6:00pm
(1 hr)


Contest Winner announced!

Keynote: A Conversation With Google Search Chief Amit Singhal
Focus: All

(open to Expo+ pass holders)
What’s this?

6:00pm – 7:00pm
(1 hr)
SMX Expo Hall Reception
Sponsored by:
Stone Temple Consulting

Expo Hall Reception


Meet the market leading solution providers exhibiting at SMX West, while enjoying a beverage, snacks and networking.

SMX West Agenda – Wednesday, March 12, 2014Expo Hall Hours: 10:00am – 4:00pm

Time SEO Track Paid Search Track Mobile Search Track Potpourri Track Plus Session Track:
Learn With Google
7:00am-9:00am
(2 hr)
Breakfast & Registration
9:00am-10:15am
(1 hr 15 min)
Long-Term SEO: How To Win For Years, Not Days
Focus: SEO
Keeping Your Edge Sharp: Revisiting Fundamentals Of Paid Search
Focus: SEM
Best Practices For Mobile SEO
Focus: SEO
Big Company/Big Brand Success Case Studies
Focus: BOTH
The Profit Driven Marketer: Being There In More Moments That Matter
Learn With Google
Expo+Using Remarketing To Reengage Past Site Visitors
Learn With Google
Expo+
10:15am-10:45am
(30 min)
Expo Hall Sponsored by:
Stone Temple Consulting

Buzz Sponsored by

aimClear

Refreshments, Expo Hall & SMX Theater Opens

(open to Expo+ pass holders)
What’s this?

10:45am-Noon
(1 hr 15 min)
Earning Links, Not Building Links
Focus: SEO
Improve Your PPC Results With Call, Images & Other Ad Extensions
Focus: SEM
App Store Optimization
Focus: SEO
Small Company; Big Results
Focus: SEM
Don't Miss The Shift: Capturing & Converting Multi-screen Consumers
Learn With Google
Expo+Must-Haves For All Mobile Marketers
Learn With Google
Expo+
Noon-1:30pm
(1 hr 30 min)
Expo Hall Sponsored by:
Stone Temple Consulting

Lunch & Expo Hall & SMX Theater Time

(open to Expo+ pass holders)
What’s this?

1:30pm-2:45pm
(1 hr 15 min)
Life Beyond Google: Diversifying Your SEO Efforts
Focus: SEO
Best Practices With Bing Ads
Focus: SEM
Capturing The Mobile Paid Lead
Focus: SEM
Top Social Tactics For The Search Marketer
Focus: SEM
Maximizing Sales By Reaching & Engaging Qualified Customers
Learn With Google
Expo+Proving Success Through Reporting and Analytics
Learn With Google
Expo+
2:45pm – 3:30pm
(45 min)
Expo Hall Sponsored by:
Stone Temple Consulting

Buzz Sponsored by

aimClear

Refreshments & Expo Hall Time (Expo Hall closes at 4:00pm)

(open to Expo+ pass holders)
What’s this?

3:30pm-4:45pm
(1 hr 15 min)
Life After Not Provided
Focus: SEO
Creating, Testing And Optimizing Paid Search Ads
Focus: SEM
Measuring The Mobile Lead
Focus: SEM
Social Meets Search: Where Are We Now; Where Are We Going?
Focus: SEM
Attribution Strategies To Inform Your Search & Digital Advertising Investments
Learn With Google
Expo+Design with a Mobile Mind: Converting Multiscreen Customers
Learn With Google
Expo+
4:45pm-5:00pm
(15 min)
Break
5:00pm-6:00pm
(1 hr)
Evening Forum With Danny Sullivan
Focus: BOTH

(open to Expo+ pass holders)
What’s this?

9:00pm-11:00pm
(2 hr)
SMX After Dark

Join us for SMX After Dark for beverages, munchies and great conversation. The party will take place at the Motif Lounge, 389 South 1st Street, about a block from the convention center.


We will also be collecting voluntary donations for the Dana Lookadoo recovery fund at the party. A long-time member of the SEO community, Dana suffered a near-fatal bike accident back in November 2013. Read more about Dana’s experience here, and stay tuned for details on how we plan to help!


SMX After Dark is open to All Access passholders, speakers and exhibitors only.

SMX West Agenda – Thursday, March 13, 2014

Time SEO Track Paid Search Track Tools Track Specialty Search Track Clinic Track
7:30am-9:00am
(1 hr 30 min)
Breakfast & Registration
9:00am-10:15am
(1 hr 15 min)
What Is Hummingbird & The Entity Search Revolution
Focus: SEO
Breathing New Life Into A Tired Paid Search Campaign
Focus: SEM
What’s In My Keyword Research Toolbox
Focus: SEM
YouTube Success Stories For Marketers
Focus: SEO
SEO Site Clinic
Focus: SEO
10:15am-10:45am
(30 min)
Refreshments

Buzz Sponsored by

aimClear

10:45am-Noon
(1 hr 15 min)
Structured Data Super Session: What You Need To Be Doing Now
Focus: SEO
Power Boosting Sales With PLAs
Focus: SEM
What’s In My SEM Toolbox?
Focus: SEM
Making Sense Of The Local Landscape
Focus: SEO
Social Media Clinic
Focus: SEM
Noon-1:30pm
(1 hr 30 min)
Lunch
1:30pm-2:45pm
(1 hr 15 min)
Meet The Search Engines
Focus: SEO
Pro-level Tips For Succeeding At Retargeting
Focus: SEM
What’s In My SEO Toolbox?
Focus: SEO
Maximizing Sales Through Amazon & eBay
Focus: SEO
PPC Tune-Up Clinic With The SMX Mechanics
Focus: SEM
2:45pm-3:15pm
(30 min)
Refreshments

Buzz Sponsored by

aimClear

3:15pm-4:30pm
(1 hr 15 min)
Meet The SEOs
Focus: SEO
Where’s Paid Search Going In 2014?
Focus: SEM
Extreme Excel Excellence
Focus: SEM
NO SESSION Link Building Clinic
Focus: SEO
4:30pm-4:45pm
(15 min)
Session Break
4:45pm-6:00pm
(1 hr 15 min)
Best of Show: Top SMX Takeaways
Focus: BOTH