Agenda At A Glance for SMX West: San Jose, CA – March 11-13, 2014

Workshops @ SMX

Monday, March 10 – 8:30am to various

In-House SEO Exchange  |  Bruce Clay SEO Training  |  Advanced AdWords Training
International Search Summit  |  Social Content Distribution for SEO  |  Content Marketing Accelerator

 

SMX Meet & Greet

Monday, March 10 – 6:00pm to 7:30pm

Start your SMX West experience off right! Arrive early and join us for an informal evening reception with fellow attendees, speakers and invited guests. This event is open to All Access Pass holders. Stay tuned for details and location.

SMX West Agenda – March 11, 2014 – Expo Hall Hours: 12:00pm – 6:00pm
Time Digital Marketing Summit Track presented by Marketing LandSearch Marketing Boot Camp presented by Search Engine LandSocial Media Marketing Boot Camp presented by Marketing LandPlus Session Track
7:00am-9:00am
(2 hr)
Breakfast & Registration
9:00am-10:30am
(1 hr 30 min)
From Content Marketing to Media CompanyThe Coming Paradigm Shift In Mobile MarketingRevolutionizing Decision Making: How The Analyst Will Take Over Business Keyword Research & Copywriting For Search Success Social Media 101
10:30am-11:00am
(30 min)
Refreshment Break
11:00am-12:00pm
(1 hr)
The Display Ad Of The Future: It’s All About YouEmail & The Audience Imperative Link Building Fundamentals The Essential Guide To Social Media Etiquette
Noon-1:30pm
(1 hr 30 min)
Lunch, Expo Hall & SMX Theater open
1:30pm-3:00pm
(1 hr 30 min)
Local & The Place Of HumansThe Coming Online Video TsunamiWhy “Going Viral” Means More Than Getting Pageviews Paid Search Fundamentals Facebook for Business & Other Paid Social Media Opportunities
3:00pm-3:30pm
(30 min)
Refreshment Break
3:30pm-4:45pm
(1 hr 15 min)
All Search Is Now SocialLooking Forward: What’s Next for Paid Search in 2014?The SEO Revolution Will Not Be Televised Search Engine Friendly Web Design Twitter for Business
4:45pm-5:00pm
(15 min)
Break
5:00pm-6:00pm
(1 hr)
Keynote: A Conversation With Google Search Chief Amit Singhal
6:00pm – 7:00pm
(1 hr)
Expo Hall Reception

The SMX Expo Hall Reception is the most fun you can have in an Expo hall. Join us to talk, relax, have a drink and snacks while you visit with market-leading solution providers.



SMX West Agenda – March 12, 2014 - Expo Hall Hours: 10:00am – 4:00pm
Time SEO TrackPaid Search TrackMobile TrackPotpourri TrackPlus Session Track
7:00am-9:00am
(2 hr)
Breakfast & Registration
9:00am-10:15am
(1 hr 15 min)
Long-Term SEO: How To Win For Years, Not Days Keeping Your Edge Sharp: Revisiting Fundamentals Of Paid Search Best Practices For Mobile SEO Big Company/Big Brand Success Case Studies
10:15am-10:45am
(30 min)
Refreshments, Expo Hall & SMX Theater Opens
10:45am-Noon
(1 hr 15 min)
Earning Links, Not Building Links Improve Your PPC Results With Call, Images & Other Ad Extensions App Store Optimization Small Company; Big Results
Noon-1:30pm
(1 hr 30 min)
Lunch & Expo Hall Time
1:30pm-2:45pm
(1 hr 15 min)
Life Beyond Google: Diversifying Your SEO Efforts Best Practices With Bing Ads Capturing The Mobile Paid Lead Top Social Tactics For The Search Marketer
2:45pm – 3:30pm
(45 min)
Refreshments & Expo Hall Time (Expo Hall closes at 4:00pm)
3:30pm-4:45pm
(1 hr 15 min)
Life After Not Provided Creating, Testing And Optimizing Paid Search Ads Measuring The Mobile Lead Social Meets Search: Where Are We Now; Where Are We Going?
4:45pm-5:00pm
(15 min)
Break
5:00pm-6:00pm
(1 hr)
Evening Forum WIth Danny Sullivan
9:00pm-11:00pm
(2 hr)
SMX After Dark


SMX West Agenda – March 13, 2014
Time SEO TrackPaid Search TrackTools TrackSpecialty Search TrackClinic Track
7:30am-9:00am
(1 hr 30 min)
Breakfast & Registration
9:00am-10:15am
(1 hr 15 min)
What Is Hummingbird & The Entity Search Revolution Breathing New Life Into A Tired Paid Search Campaign What’s In My Keyword Research Toolbox YouTube Success Stories For Marketers SEO Site Clinic
10:15am-10:45am
(30 min)
Refreshments
10:45am-Noon
(1 hr 15 min)
Structured Data Super Session: What You Need To Be Doing Now Power Boosting Sales With PLAs What’s In My SEM Toolbox? Making Sense Of The Local Landscape Social Media Clinic
Noon-1:30pm
(1 hr 30 min)
Lunch
1:30pm-2:45pm
(1 hr 15 min)
Meet The Search Engines Pro-level Tips For Succeeding At Retargeting What’s In My SEO Toolbox? Maximizing Sales Through Amazon & eBay PPC Tune-Up Clinic With The SMX Mechanics
2:45pm-3:15pm
(30 min)
Refreshments
3:15pm-4:30pm
(1 hr 15 min)
Meet The SEOs Where’s Paid Search Going In 2014? Extreme Excel Excellence NO SESSION Link Building Clinic
4:30pm-4:45pm
(15 min)
Session Break
4:45pm-6:00pm
(1 hr 15 min)


 

Full Conference Agenda for SMX West – March 11-13, 2014

Tuesday – March 11, 2014 – Expo Hall Hours: Noon – 6pm
7:00am-9:00am
(2 hr)

Breakfast & Registration

9:00am-10:30am
(1 hr 30 min)

Digital Marketing Summit Track presented by Marketing Land

From Content Marketing to Media Company (#smx #ms1)
(9:00-9:25) The internet has empowered prospects to bypass advertising and sales pitches. Giving people engaging content has become the first step in 21st century marketing. That means smarter companies will adopt a media-first business strategy, regardless of their business model or market. Learn the ingredients of engaging content and the changes your organization must make to succeed with a media-first business strategy.

Moderator: Matt McGee, Editor In Chief, Search Engine Land & Marketing Land (@mattmcgee)

Speaker:

Brian Clark, Founder & CEO, Copyblogger Media (@brianclark)

Digital Marketing Summit Track presented by Marketing Land

The Coming Paradigm Shift In Mobile Marketing (#smx #ms2)
(9:30-9:55) Thanks to the proliferation of mobile devices, the necessary ingredients for a complete paradigm shift are in place: decreasing cost of wireless communication and wireless sensors, combined with the increased ease of access to cheap data storage and data processing means major changes in both online and offline marketing. Smart companies are planning for the future by thinking about cross-device compatibility, but also thinking about big data, and how it will change the way we think about marketing. Attend this session and join their ranks!

Moderator: Greg Sterling, Founding Principal, Sterling Market Intelligence (@gsterling)

Speaker:

Cindy Krum, CEO, MobileMoxie (@suzzicks)

Digital Marketing Summit Track presented by Marketing Land

Revolutionizing Decision Making: How The Analyst Will Take Over Business (#smx #ms3)
(10:00-10:25) With advances in big data, artificial intelligenge and increased metric captures of everything we do, analytics will go through a radical transformation in the next few years. Today, analytics practioners influence business decision makers. In the future, analysts will own business decision making. Join us for a look at the analytics revoution and how you can prepare for it.

Moderator: Elisabeth Osmeloski, Director of Audience Development, Third Door Media, Inc. (@elisabethos)

Speaker:

Natalie Kortum, Director of Analytics, Consumer Insights, Humana (@NatalieKortum)

Search Marketing Boot Camp presented by Search Engine Land

Keyword Research & Copywriting For Search Success (#smx #11B)
The first step to any successful marketing campaign is to know your message. With search marketing that means understanding the search terms being used by your target audience. And though it sounds obvious, it helps to actually use those words in your web pages! This session covers the importance of textual content to search engines and how with some forethought, you can create HTML title tags and body copy that works to generate search traffic – and also pleases your human visitors.

Moderator: Debra Mastaler, President, Alliance-Link (@debramastaler)

Speaker:

Christine Churchill, President, KeyRelevance (@keyrelevance)

Social Media Marketing Boot Camp presented by Marketing Land

Social Media 101 (#smx #11C)
You may participate in social media casually, but as a marketer it’s crucial to have a deeper understanding of what works, what doesn’t and who the major players are. You need to know the subtle but key differences between paid, earned and owned social media channels. And of course, while social media is great for marketing and branding, it can also be an effective channel for PR, customer service, community building and other areas. This session sets the stage for the rest of the day by equipping you with the core fundamentals of social media marketing.

Moderator: Monica Wright, Director of Audience Engagement, Search Engine Land and Marketing Land (@monicawright)

Speaker:

Ric Dragon, CEO, Dragon Search (@ricdragon)

10:30am-11:00am
(30 min)

Refreshment Break

11:00am-12:00pm
(1 hr)

Digital Marketing Summit Track presented by Marketing Land

The Display Ad Of The Future: It’s All About You (#smx #ms4)
(11:00-11:25) What does the future of online display advertising look like? A landscape very different than today’s, and one that disrupts current advertiser practices and beliefs. Ads will evolve from interruptions in other activities to voluntary views that users seek out. Ads will be more interactive, and beautiful. Ads will be connected across devices and time, and thanks to better retargeting will be more useful to your personal life. And measurement of ads will be much more complex and accurate, allowing advertisers to even more precisely tune messages to individuals – at scale. Learn how to prepare for this exciting new world of display ads like you’ve never seen.

Moderator: Ginny Marvin, Contributing Editor, Search Engine Land (@ginnymarvin)

Speaker:

Tim Mayer, Chief Marketing Officer, Trueffect (@timmayer)

Digital Marketing Summit Track presented by Marketing Land

Email & The Audience Imperative (#smx #ms5)
(11:30-11:55) While we were posting, liking, tweeting and Instagramming, something funny happened. Marketers around the world reawakened to the revenue-driving power of our oldest digital marketing channel: email. What does the future hold for email? Join Jeff Rohrs, author of AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers to find out.

Moderator: Amy Gesenhues, General Assignment Correspondent, Search Engine Land (@amygesenhues)

Speaker:

Jeffrey K. Rohrs, VP, Marketing Insights, ExactTarget (@jkrohrs)

Search Marketing Boot Camp presented by Search Engine Land

Link Building Fundamentals (#smx #12B)
Ever since Google created PageRank, every good search marketer’s motto has been "I link, therefore I am." Though linking seems easy, it’s a far more subtle art than most realize, and there are right and wrong ways to conduct your linking campaign. In this session, we’ll look at how to reach out and get quality links, how to craft anchor text to build authority, and how to avoid commonplace mistakes that will hurt your web credibility (and search engine rankings).

Moderator: Christine Churchill, President, KeyRelevance (@keyrelevance)

Speaker:

Debra Mastaler, President, Alliance-Link (@debramastaler)

Social Media Marketing Boot Camp presented by Marketing Land

The Essential Guide To Social Media Etiquette (#smx #12C)
You’ve read the horror stories: Well-intentioned company makes a social media blunder, and seemingly within moments they’re being criticized and mocked as news of the mistake spreads like wildfire across the social media landscape. As even prominent brands and giant companies have learned, it’s easy to make disastrous mistakes with social media. But it’s also relatively easy to take preventive measures to avoid getting into trouble. This session shows you how to mind your social manners.

Moderator: Lauren Litwinka, Community Editor, Search Engine Land and Marketing Land (@beebow)

Speaker:

Jennifer Lopez, Director of Community, Moz (@jennita)

Noon-1:30pm
(1 hr 30 min)

Lunch & Expo Hall Time

1:30pm-3:00pm
(1 hr 30 min)

Digital Marketing Summit Track presented by Marketing Land

Local & The Place Of Humans (#smx #ms6)
(1:30-1:55) Say goodbye to local search as we know it. We have entered into a period of the human algorithm. The future of local search can be summed up in two words – collaboration and trust. Are you prepared? Join Justin Sanger, recognized as a long-time innovator and leader in local search for insights into the new geography of local.

Moderator: Matt McGee, Editor In Chief, Search Engine Land & Marketing Land (@mattmcgee)

Speaker:

Justin Sanger, Founder & CEO, SupportLocal (@justinsanger)

Digital Marketing Summit Track presented by Marketing Land

The Coming Online Video Tsunami (#smx #ms7)
(2:00-2:25) In just three years, the number of online video viewers is expected to double to 1.5 billion. In addition to viewers on YouTube, Vine and other online aggregators, traditional publishers like the New York Times are allowing non-subscribers unlimited free access to video content. With the proliferation of mobile devices and fast internet connections, video consumption is increasing at a rate faster than any other type of online content. Learn how savvy marketers are preparing now to ride and monetize this trend with increasingly innovative approaches to "capturing user eyeballs."

Moderator: Monica Wright, Director of Audience Engagement, Search Engine Land and Marketing Land (@monicawright)

Speaker:

Richard Kosinski, President, Unruly

Digital Marketing Summit Track presented by Marketing Land

Why “Going Viral” Means More Than Getting Pageviews (#smx #ms8)
(2:30-2:55) Most people don’t know the true definition of virality, how to measure it or how to recognize it. Getting a piece of content to "go viral" does NOT simply equate to getting lots of page views on that piece. This presentation will explain the three main components of virality, how to optimize them and the simple math for how to measure them. At the end, you will be able to recognize and measure how close your own content is to being truly viral!

Moderator: Danny Sullivan, Founding Editor, Search Engine Land (@dannysullivan)

Speaker:

Sara Critchfield, Editorial Director, Upworthy (@saracritchfield)

Search Marketing Boot Camp presented by Search Engine Land


Solution Spotlight by Bruce Clay, Inc. (1:30-1:35)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Paid Search Fundamentals (#smx #13B)
Paid search allows you to generate traffic from search engines by purchasing ads, usually on a cost-per-click (CPC) or pay-per-click (PPC) basis. This session covers the basics of how to purchase placement from the major search engines, including best practices for success with your ads.

Moderator: Matt Van Wagner, President, Find Me Faster (@mvanwagner)

Speaker:

Matt Van Wagner, President, Find Me Faster (@mvanwagner)

Social Media Marketing Boot Camp presented by Marketing Land


Solution Spotlight by AffinityLive (1:30-1:35)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Facebook for Business & Other Paid Social Media Opportunities (#smx #13C)
Facebook is the largest social sharing site on the internet, and your customers expect to find you there. What will you offer them? How will you get them to like your business? What will you do in exchange for their loyalty? And how can you use Facebook to promote your business and find more customers? Other social media platforms also offer advertising options, enabling you to broaden your reach and find new customers. This session explores the strategies and tactics needed for your business to get the maximum return on your investment in Facebook as well as other paid social media opportunities, and how to best take advantage of what each has to offer.

Moderator: Greg Finn, Chief Marketing Officer, Cypress North (@gregfinn)

Speaker:

Lisa Buyer, CEO, The Buyer Group (@lisabuyer)

3:00pm-3:30pm
(30 min)

Refreshment Break

3:30pm-4:45pm
(1 hr 15 min)

Digital Marketing Summit Track presented by Marketing Land

All Search Is Now Social (#smx #ms9)
(3:30-3:55) Google has placed a huge bet on social, not just on integrating Google+ into all of the online giant’s moving pieces, but also in increasing the strength of social signals in determining search relevance. Similarly, search is becoming much more important to social sites like Facebook and Twitter, like intelligent string intertwining users, content and activities. As social and search become increasingly like the opposite sides of the same coin, marketers must adopt new hybrid approaches that are effective both with man and machine. Learn how in this session.

Moderator: Chris Sherman, VP of Event Editorial, Third Door Media, Inc. (@CJSherman)

Speaker:

Tami Cannizzaro, Global Director of Marketing, Social Business, IBM (@tamicann)

Digital Marketing Summit Track presented by Marketing Land

Looking Forward: What’s Next for Paid Search in 2014? (#smx #ms10)
(3:55-4:20) 2013 was a year of big changes for search marketers, from the launch of Google’s Enhanced Campaigns and PLAs, to new cross-channel retargeting options, advances in real-time bidding and new ad formats. Paid search is still the most effective and measurable digital ad medium, and in 2014, it will become more closely linked with display, mobile and social, and with offline marketing tactics. The coming year will see Big Data transform paid search, enabling advanced audience-based targeting for the first time. Find out what’s next for paid search and how you should plan your spend to succeed in 2014 and beyond.

Moderator: Ginny Marvin, Contributing Editor, Search Engine Land (@ginnymarvin)

Speaker:

Wister Walcott, Co-founder and EVP, Products and Platform, Marin Software (@t_wister)

Digital Marketing Summit Track presented by Marketing Land

The SEO Revolution Will Not Be Televised (#smx #ms11)
(4:25-4:45) Search engine optimization has been in a state of constant flux since birth. And while many of the trends and changes have received broad attention in the field, others have gone quietly unnoticed. The tactics that work, the KPIs that matter, the way searchers search, and who is practicing SEO has subtly changed not with a bang, but with a whimper. This presentation will explore SEO’s quiet revolution and how it impacts marketers in 2014.

Moderator: Danny Sullivan, Founding Editor, Search Engine Land (@dannysullivan)

Speaker:

Rand Fishkin, Wizard, Moz (@randfish)

Search Marketing Boot Camp presented by Search Engine Land


Solution Spotlight by Page One Power (3:30-3:35)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Search Engine Friendly Web Design (#smx #14B)
"I’m not designing my site for search engines", is a common designer objection to SEO suggestions. The reality, however, is that search engines are the starting point for most internet users, and if your site is difficult for Google, Bing or other engines to "read", it’s never going to work for your human visitors either. Attend this session and learn how to create search engine friendly sites that are equally appealing to human visitors.

Moderator: Matt Van Wagner, President, Find Me Faster (@mvanwagner)

Speaker:

Shari Thurow, Founder and SEO Director, Omni Marketing Interactive (@sharithurow)

Social Media Marketing Boot Camp presented by Marketing Land


Solution Spotlight by Quantcast (3:30-3:35)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Twitter for Business (#smx #14C)
Ask anyone – Twitter is "easy." Just sign up, and tweet your pithy 140 character updates whenever inspiration strikes. That’s true for individuals – but using Twitter for business requires a lot more thought and care. For starters: Why are you using Twitter? For branding? Customer service? Sales? And what type of "corporate image" are you trying to present and maintain? This session shows you how to establish an effective Twitter presence.

Moderator: Lauren Litwinka, Community Editor, Search Engine Land and Marketing Land (@beebow)

Speaker:

Ric Dragon, CEO, Dragon Search (@ricdragon)

4:45pm-5:00pm
(15 min)

Break

5:00pm-6:00pm
(1 hr)

Keynote: A Conversation With Google Search Chief Amit Singhal
(#smx #key)
Amit Singhal Amit Singhal has overseen Google’s search engine ranking algorithms since 2000. From the Knowledge Graph, to Google Voice Search, to Google’s new "Hummingbird" algorithm update, no one has better insight into Google’s many methods of trying to make sense of the world’s information than Singhal. In this keynote conversation with Search Engine Land founding editor Danny Sullivan, Singhal will discuss some of Google’s recent updates and share his vision for what search might look like five years down the road.

6:00pm – 7:00pm
(1 hr)

Expo Hall Reception
Join us to talk, relax, have a drink and some snacks while you visit with market-leading exhibitors and sponsors.



SMX West – Day 2

Tuesday – October 2, 2013 – Expo Hall Hours: 10:00am – 4:00pm
7:00am-9:00am
(2 hr)

Breakfast & Registration

9:00am-10:15am
(1 hr 15 min)

SEO Track


Solution Spotlight by BKA Content (9:00-9:05)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Long-Term SEO: How To Win For Years, Not Days (#smx #21A)
Have you been chasing after one promised SEO shortcut after another? If so, you might be trading off long-term success for short-term gains. In this session, learn how to win SEO in the long-game by having a human touch, building yourself up as an essential brand, embedding SEO within your organization and more.

Moderator: Danny Sullivan, Founding Editor, Search Engine Land (@dannysullivan)

Q&A Coordinator: Casie Gillette, Director of Online Marketing, KoMarketing (@casieg)

Speakers:

Rhea Drysdale, CEO, Outspoken Media (@Rhea)
Eric Enge, CEO, Stone Temple Consulting (@stonetemple)
Mark Munroe, Director, SEO , Trulia (@markemunroe)

Paid Search Track


Solution Spotlight by WhatRunsWhere (9:00-9:05)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Keeping Your Edge Sharp: Revisiting Fundamentals Of Paid Search (#smx #21B)
Talk to any world-class athlete, musician or other professional and they’ll all tell you that you have to continuously work on the fundamentals – especially in a world where change is constant. This session revisits the core fundamentals of successful paid search campaigns, including writing compelling ads, how to test them, and how to analyze results for ads, landing pages and bids.

Moderator: Matt Van Wagner, President, Find Me Faster (@mvanwagner)

Q&A Coordinator: Joseph Kerschbaum, Midwest Account Director, 3Q Digital (@joekerschbaum)

Speakers:

Jake Hoopes, Director of Online Marketing, Showroom Logic (@JacobHoopes)
Larry Kim, Founder & CTO, WordStream (@larrykim)
Matthew Umbro, Director of Paid Search, Exclusive Concepts (@Matt_Umbro)

Potpourri Track


Solution Spotlight by aimClear (9:00-9:05)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Big Company/Big Brand Success Case Studies (#smx #21D)
Big companies and brands have big advantages, e.g. large budgets, staffs and data resources. They also have big challenges, like coordinating the assets of big departments with ownership of various marketing disciplines. In this session, you’ll hear success stories from marketers who’ve managed integrated cross-channel campaigns, leveraging knowledge from SEO, SEM, social, email and analytics groups within their organizations.

Moderator: Elisabeth Osmeloski, Director of Audience Development, Third Door Media, Inc. (@elisabethos)

Q&A Coordinator: Laura Ann Mitchell, Digital Marketing Strategist, Intel

Speakers:

Allie Kelly, Senior Search Marketing Specialist, Zeon Solutions, Inc. (@allieakelly)
David McClellan, Sr. SEO Analyst, CBS Interactive (@hesdave)
Eli Schwartz, Online Marketing Manager, SurveyMonkey (@5le)

Mobile Track

Best Practices For Mobile SEO (#smx #21C)
On the small screen, ranking high is critical. But do conventional desktop SEO techniques cut it? Some advocate distinct mobile SEO tactics, while others question the very notion of "mobile SEO." Google is explicit in its advice: be sure to correctly map and optimize your site for mobile users and their intent rather than taking a one-size-fits-all approach – or else! In this session, you’ll get the fresh tactics you need to maximize the enormous mobile search opportunity.

Moderator: Greg Sterling, Founding Principal, Sterling Market Intelligence (@gsterling)

Q&A Coordinator: Lisa Williams, Director, Digital Marketing Strategy, Search Discovery (@seopollyanna)

Speakers:

Cindy Krum, CEO, MobileMoxie (@suzzicks)
Michael Martin, Senior SEO Manager, Covario (@mobile__martin)
Bryson Meunier, Director, SEO Strategy, Resolution Media (@brysonmeunier)
Maile Ohye, Senior Developer Programs Engineer, Google Inc. (@maileohye)

10:15am-10:45am
(30 min)
Refreshments, Expo Hall & SMX Theater Open
10:45am-Noon
(1 hr 15 min)

SEO Track


Solution Spotlight by Brafton (10:45-10:50)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Earning Links, Not Building Links (#smx #22A)
The value of links has evolved far beyond ranking factors, and your link acquisition strategy should be evolving too. In this session you’ll learn how to go beyond the drudge work of merely building links by attracting editorial mentions, building relevant citations, and discovering new tactics to generate referral traffic that drives real value and builds long-term authority for your website.

Moderator: Elisabeth Osmeloski, Director of Audience Development, Third Door Media, Inc. (@elisabethos)

Q&A Coordinator: Casie Gillette, Director of Online Marketing, KoMarketing (@casieg)

Speakers:

Monique Pouget, Director of Content Strategy, Thunder SEO (@moniquethegeek)
Samuel Scott, Director of SEO & Digital Marketing, The Cline Group (@samueljscott)
Kaila Strong, Director of Client Strategy, Vertical Measures (@cliquekaila)

Paid Search Track


Solution Spotlight by KeywordFirst (10:45-10:50)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Improve Your PPC Results With Call, Images & Other Ad Extensions (#smx #22B)
Ad Extensions are used to spice up your ads for Bing and Google with images, locations, phone numbers, and more. Additionally, Google uses extensions to calculate your ad’s position. Attend this session to learn how to use extensions for each device and search engine to acquire more customers from your PPC campaigns.

Moderator: Brad Geddes, Founder, Certified Knowledge (@bgtheory)

Q&A Coordinator: Cassandra McClure, Senior Search Marketing Specialist, Zeon Solutions

Speakers:

John Lee, Managing Partner, Clix Marketing (@john_a_lee)
Sam Owen, Account Manager, Hanapin Marketing (@SamOwenPPC)
Matthew Umbro, Director of Paid Search, Exclusive Concepts (@Matt_Umbro)

Potpourri Track


Solution Spotlight by Duda (10:45-10:50)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Small Company; Big Results (#smx #22D)
Small businesses have always faced unique challenges when it comes to online success. That’s even truer today, when the marketing landscape often seems to be friendlier to big brands. But creative small enterprises use agility to create opportunities leveraging search marketing, social media, email marketing and other disciplines. In this session, you’ll hear about the strategies and tactics that small companies have used to find big success online.

Moderator: Matt McGee, Editor In Chief, Search Engine Land & Marketing Land (@mattmcgee)

Q&A Coordinator: Marty Weintraub, Founder & Evangelist, aimClear (@aimclear)

Speakers:

Fionn Downhill, CEO, Elixir Interactive (@fionnd)
Andrew Melchior, VP and Founder, Avalaunch Media (@atraine)
Angela Needham, Senior Search Specialist, Nina Hale, Inc. (@ARaeNeedham)
Don Willis, Director of Sales and Marketing, Storage West Self Storage (@sunergon)

Mobile Track

App Store Optimization (#smx #22C)
Although platforms like Apple’s App Store and Google Play are "closed" environments, content can and should be optimized to be more easily found. App store optimization requires SEO techniques that go beyond the usual web optimization processes. Panelists on this session describe the best ways to get your apps found by mobile and tablet users.

Moderator: Barry Schwartz, News Editor, Search Engine Land, RustyBrick (@rustybrick)

Q&A Coordinator: Larry Kim, Founder & CTO, WordStream (@larrykim)

Speakers:

Justin Briggs, Founder, Briggsby
Ian Sefferman, CEO, MobileDevHQ (@iseff)
Jennifer Wong, Director of Marketing, HasOffers (@JenerationY)

Noon-1:30pm
(1 hr 30 min)

Lunch, Expo Hall & SMX Theater Opens

1:30pm-2:45pm
(1 hr 15 min)

SEO Track


Solution Spotlight by WebCertain (1:30-1:35)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Life Beyond Google: Diversifying Your SEO Efforts (#smx #23A)
Between algorithm updates, continued erosion of SERP real estate from universal search results, product listing ads and the knowledge graph, and an increasingly crowded keyword targeting space, it’s a tough environment for search marketers. Diversifying your SEO efforts is now more crucial than ever. This session explores how to grow organic traffic from other search engines, how to go after social media, video and other traffic sources, and more.

Moderator: Matt McGee, Editor In Chief, Search Engine Land & Marketing Land (@mattmcgee)

Q&A Coordinator: Samuel Scott, Director of SEO & Digital Marketing, The Cline Group (@samueljscott)

Speakers:

Eric Enge, CEO, Stone Temple Consulting (@stonetemple)
Ted Ives, Owner, Coconut Headphones (@tedives)
Joshua Moody, Lead Enterprise Digital Marketer, 97th Floor (@gotmoody)

Paid Search Track


Solution Spotlight by Marin Software (1:30-1:35)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Best Practices With Bing Ads (#smx #23B)
If you aren’t advertising on Bing, you’re forsaking the 30% search advertising market controlled by Microsoft. What are the key differences between Google AdWords and Bing Ads? What features are unique and powerful, and which should you be taking advantage of to maximize your ad campaigns on Bing? Come to this session to find out.

Moderator: Ginny Marvin, Contributing Editor, Search Engine Land (@ginnymarvin)

Q&A Coordinator: John Lee, Managing Partner, Clix Marketing (@john_a_lee)

Speakers:

Heather Cooan, Director, Client Services, Clix Marketing (@HeatherCooan)
Eric Couch, Senior PPC Account Manager, Training, Hanapin Marketing (@ecouch11)
John Gagnon, Bing Ads Evangelist, Microsoft (@jmgagnon)

Potpourri Track


Solution Spotlight by Rio SEO (1:30-1:35)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Top Social Tactics For The Search Marketer (#smx #23D)
Integrating your search and social media efforts can dramatically improve your marketing results, but where do you start? Speakers in this "speed-round" session will share their favorite authority-building social tips for search, including using Facebook, Open Graph technology, Google+, Twitter and more.

Moderator: Monica Wright, Director of Audience Engagement, Search Engine Land and Marketing Land (@monicawright)

Q&A Coordinator: Anthony Verre, Associate Director of Search, Rockfish Interactive (@tonyverre)

Speakers:

Lisa Buyer, CEO, The Buyer Group (@lisabuyer)
Ric Dragon, CEO, Dragon Search (@ricdragon)
Jennifer Lopez, Director of Community, Moz (@jennita)
Lisa Williams, Director, Digital Marketing Strategy, Search Discovery (@seopollyanna)

Mobile Track


Solution Spotlight by Yext (1:30-1:35)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Capturing The Mobile Paid Lead (#smx #23C)
With mobile traffic estimated to account for as much as 30% of all internet traffic, it’s foolhardy for advertisers to ignore mobile users. But what’s the best way to attract and convert mobile users? Text-based ads or display ads? Click-to-call offers? And what about targeting, by device, by location, or even by demographics of users on specific carriers? This session explores the rich opportunities available for advertisers seeking to capture the mobile paid lead.

Moderator: Greg Sterling, Founding Principal, Sterling Market Intelligence (@gsterling)

Q&A Coordinator: Larry Kim, Founder & CTO, WordStream (@larrykim)

Speakers:

Ben Braverman, Head of Growth, URX (@braveben)
John Busby, Senior Vice President, Marchex (@JohnMBusby)
Joseph Kerschbaum, Midwest Account Director, 3Q Digital (@joekerschbaum)

2:45pm – 3:30pm
(45 min)

Refreshments & Expo Hall Time

3:30pm-4:45pm
(1 hr 15 min)

SEO Track


Solution Spotlight by Covario (3:30-3:35)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Life After Not Provided (#smx #24A)
Google pulled the proverbial rug out from under marketers by suddenly accelerating its move to encrypt search data, resulting in the ubiquitous [not provided] in reports where referring keywords used to be. But all is not lost! In fact, there is a lot to be gained from consulting a wider variety of data sources, especially in a Hummingbird world where topics and utility outweigh keywords. Come hear our panel of experts as they share tips on how to efficiently pull together data to inform your search marketing strategy.

Moderator: Pamela Parker, Contributing Editor, Search Engine Land (@pamelaparker)

Q&A Coordinator: Samuel Scott, Director of SEO & Digital Marketing, The Cline Group (@samueljscott)

Speakers:

Laura Ann Mitchell, Digital Marketing Strategist, Intel
Ken Shults, VP of Analytics, Global Strategies
Benjamin Spiegel, Director, Organic Search Operations, Catalyst (@nxfxcom)
Marty Weintraub, Founder & Evangelist, aimClear (@aimclear)

Paid Search Track


Solution Spotlight by Convertro (3:30-3:35)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Creating, Testing And Optimizing Paid Search Ads (#smx #24B)
Want to write the best ads the world has ever seen, and then prove you’ve done it? This session focuses on the process of designing, implementing and measuring the results of paid search tests. Key topics will include what can and cannot be tested, how to design robust tests and identify all the biases and underlying problems of testing PPC campaigns. Our panelists will talk about process and illustrate with case studies how to design a test for most effective keywords, bid levels, messaging, landing pages and other higher-level business questions that you must have answers for to successfully implement paid search.

Moderator: Andrew Goodman, President, Page Zero Media (@andrew_goodman)

Q&A Coordinator: Ted Ives, Principal, Coconut Headphones (@tedives)

Speakers:

Brad Geddes, Founder, Certified Knowledge (@bgtheory)
Dusty Haws, Creative Lead, Yahoo
Lisa Sanner, Vice President, Search Marketing, Point It (@LisaSanner)

Potpourri Track


Solution Spotlight by gShift Web Presence Analytics (3:30-3:35)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Social Meets Search: Where Are We Now; Where Are We Going? (#smx #24D)
In this panel, representatives from search engines and social networks will discuss how social signals and data impact ranking and new sources of content. We’ll also discuss how consumers make use of search engines devoted to social content. Learn how social is influencing search, becoming part of search and how marketers can ride the social wave for SEO success.

Moderator: Danny Sullivan, Founding Editor, Search Engine Land (@dannysullivan)

Q&A Coordinator: Benu Aggarwal, President, Milestone Internet Marketing (@milestonemktg)

Speakers:

Ruslan Belkin, VP of Engineering, Twitter (@ruslansv)
Duane Forrester, Sr. Product Manager, Bing (@DuaneForrester)

Mobile Track


Solution Spotlight by Invoca (3:30-3:35)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Measuring The Mobile Lead (#smx #24C)
Mobile traffic continues to grow exponentially, but mobile conversions lag for many advertisers. Solving mobile lead attribution is a challenge for businesses aiming to justify mobile ad investments. Our panelists will discuss how to measure mobile leads to get an accurate picture of mobile’s impact on the bottom line – from tracking calls and clicks to cross-channel attribution methods.

Moderator: Ginny Marvin, Contributing Editor, Search Engine Land (@ginnymarvin)

Q&A Coordinator: Fionn Downhill, CEO, Elixir Interactive (@fionnd)

Speakers:

John Busby, Senior Vice President, Marchex (@JohnMBusby)
George Michie, Co-Founder, RKG (@rimmkaufman)
David Perez, CMO and co-founder, Convertro (@convertro)

4:45pm-5:00pm
(15 min)

Break

5:00pm-6:00pm
(1 hr)

Evening Forum WIth Danny Sullivan
(#smx #forum)
The audience is the panel in this session. Search marketers share thoughts, ideas and knowledge. The session is moderated by Search Engine Land editor-in-chief Danny Sullivan, and the audience shapes the agenda.

9:00pm-11:00pm
(2 hr)

SMX After Dark

SMX After Dark

Join us for SMX After Dark. There’ll be beverages, munchies, and great conversation. Stay tuned for details and location. SMX After Dark is open to All Access passholders, speakers and exhibitors only.



SMX West – Day 3

Thursday – October 3, 2013
7:30am-9:00am
(1 hr 30 min)

Breakfast & Registration

9:00am-10:15am
(1 hr 15 min)

SEO Track

What Is Hummingbird & The Entity Search Revolution (#smx #31A)
Google retooled its search engine a few months ago, introducing a new system called "Hummingbird" that moves beyond keyword search and into "entity search." At this session, you’ll learn the difference between entity vs. keyword search on both Google and Bing, and how SEOs can – and should – take advantage of this change.

Moderator: Danny Sullivan, Founding Editor, Search Engine Land (@dannysullivan)

Q&A Coordinator: Marty Weintraub, Founder & Evangelist, aimClear (@aimclear)

Speakers:

Janet Driscoll Miller, President and CEO, Marketing Mojo (@janetdmiller)
Warren Lee, Senior Global SEO Manager, Digital Media, ADOBE (@warrenleemedia)
Marcus Tober, CTO, Searchmetrics Inc. (@marcustober)

Paid Search Track

Breathing New Life Into A Tired Paid Search Campaign (#smx #31B)
So you’ve inherited a paid search campaign that’s been mostly effective, but over the years has morphed and grown into a somewhat disorganized mess. Now it’s your job to optimize and re-architect the campaign for maximum effectiveness, taking advantage of new ad formats, extensions, enhanced campaigns and other changes. This session takes a close look at optimizing existing paid search efforts, considering everything from campaign design, to testing, execution and measurement.

Moderator: Matt Van Wagner, President, Find Me Faster (@mvanwagner)

Q&A Coordinator: Joseph Kerschbaum, Midwest Account Director, 3Q Digital (@joekerschbaum)

Speakers:

Brad Geddes, Founder, Certified Knowledge (@bgtheory)
Christi Olson, Sr Manager of Online Partner Marketing, Expedia (@christijolson)
David Roth, VP Marketing, Realtor.com (@daverothsays)

Tools Track

What’s In My Keyword Research Toolbox (#smx #31C)
In this [not provided] world, third-party keyword research tools are essential. There are dozens, and they all offer insights from differing perspectives of what searchers are looking for. In this session, our experts reveal their preferred keyword research tools, show how they work and how they can fill the gaps in your research.

Moderator: Chris Sherman, VP of Event Editorial, Third Door Media, Inc. (@CJSherman)

Q&A Coordinator: Melissa Jensen, Search Strategist, Global Strategies International

Speakers:

Christine Churchill, President, KeyRelevance (@keyrelevance)
Rae Hoffman, CEO, PushFire (@sugarrae)

Specialty Search Track

YouTube Success Stories For Marketers (#smx #31D)
YouTube is the second largest search engine, so you definitely need to have search-optimized videos. But beyond video SEO, there are many other opportunities available to marketers who want to reach customers via online video. This session offers case studies, tips and tactics for easy ways leverage your online video assets.

Moderator: Greg Finn, Chief Marketing Officer, Cypress North (@gregfinn)

Q&A Coordinator: Lisa Williams, Director, Digital Marketing Strategy, Search Discovery (@seopollyanna)

Speakers:

Manny Rivas, Online Advertising Director, aimClear (@mannyrivas)
Saunder Schroeder, VP of Business Development, 97th Floor (@SaunderSchroed)
Grant Tilus, Associate Inbound Marketing Manager, Collegis Education (@granttilus)

Clinic Track

SEO Site Clinic (#smx #31E)
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines.

Moderator: Jessica Thompson, Associate Features Editor, Search Engine Land (@jessotron)

Speakers:

Rhea Drysdale, CEO, Outspoken Media (@Rhea)
Stephan Spencer, Founder, ScienceOfSEO.com (@sspencer)

10:15am-10:45am
(30 min)

Refreshments

10:45am-Noon
(1 hr 15 min)

SEO Track

Structured Data Super Session: What You Need To Be Doing Now (#smx #32A)
With the spotlight on semantic search and the quest to match the user’s query intent, search marketers are thinking about how they can best leverage structured data. Though approaches like using the Schema standards and related markup is recommended, implementing them correctly can be difficult and may not always provide expected results. Learn how to prioritize your efforts by learning which types of rich snippets are being most frequently used in search results and driving success for those who have implemented markup.

Moderator: Elisabeth Osmeloski, Director of Audience Development, Third Door Media, Inc. (@elisabethos)

Q&A Coordinator: Kelsey Cadogan, ,

Speakers:

Benu Aggarwal, President and Founder , Milestone Internet Marketing (@milestonemktg)
Frank Cheng, Head of SEO, eBay Classifieds
Jeff Preston, Senior Manager, SEO, Disney Interactive (@jeffreypreston)

Paid Search Track

Power Boosting Sales With PLAs (#smx #32B)
Google Product Listing Ads have been a hit; nearly half of retailers ran PLA campaigns in Q4. And the search giant continues to refine the platform, including the recent rollout of the dedicated Shopping Campaign type and features such as local targeting. Seeing opportunity, Bing is following suit with its own version called Product Ads. From product feed optimization to campaign setup and management, speakers will share strategies and case studies for getting maximum product exposure, traffic and sales with PLAs and Product Ads.

Moderator: Ginny Marvin, Contributing Editor, Search Engine Land (@ginnymarvin)

Q&A Coordinator: Lisa Sanner, Vice President, Search Marketing, Point It (@LisaSanner)

Speakers:

Santiago Andrigo, Product Manager for Bidding Strategies within Google Shopping, Google
Patrick Bennett, Co Founder, Showroom Logic (@patrick_bennett)
Brittney Thomas, Vertical Marketing Manager, Microsoft (@brittstermizzou)
Ornpaka Vudhikosit, Digital Marketing Manager, Sears Hometown and Outlet Stores (@tong_orn)

Tools Track

What’s In My SEM Toolbox? (#smx #33C)
Tools are crucial for organizing, running and tracking paid search campaigns, especially if you’re working with thousands or even millions of keyword/ad combinations. In this session, our panelists talk about their favorite SEM tools, how they use them and why they chose them over alternatives.

Moderator: Matt Van Wagner, President, Find Me Faster (@mvanwagner)

Q&A Coordinator: Grant Tilus, Associate Inbound Marketing Manager, Collegis Education (@granttilus)

Speakers:

Elizabeth Marsten, Vice President of Search Marketing, Portent, Inc. (@ebkendo)
David Szetela, Owner and CEO, FMB Media (@szetela)
Frederick Vallaeys, Product Evangelist, Top Tier Inc (@siliconvallaeys)

Specialty Search Track


Solution Spotlight by Placeable (10:45-10:50)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Making Sense Of The Local Landscape (#smx #32D)
If the changes going on in local search are giving you a headache, you’re not alone. Google Places is still transitioning to Google+ Local, and there are several types of local listings being created in the process. Google Maps and Apple Maps are both vying for consumer attention on mobile devices. Local businesses know they need citations and reviews, and a trusted company website is a must for traditional search visibility. In this session, our expert panelists will guide local businesses (and marketers that serve them) with strategies and tactics that work in this often confusing local landscape.

Moderator: Matt McGee, Editor In Chief, Search Engine Land & Marketing Land (@mattmcgee)

Q&A Coordinator: Purna Virji, Senior Marketing Manager, Stroll (@purnavirji)

Speakers:

Nolan Alexander, Manager, Local Search, ethology (@nolan_alexander)
Adam Dorfman, SVP – Product & Technology, SIM Partners (@phixed)
Greg Gifford, Director of Search and Social, AutoRevo (@greggifford)

Clinic Track

Social Media Clinic (#smx #32E)
Got questions about how to deal with Twitter, Facebook, Pinterest or other social media sites? We’ve got experts on hand ready to take specific questions from the audience.

Moderator: Lauren Litwinka, Community Editor, Search Engine Land and Marketing Land (@beebow)

Speakers:

Brent Csutoras, Social Media Strategist, Kairay Media (@brentcsutoras)
Ric Dragon, CEO, Dragon Search (@ricdragon)

Noon-1:30pm
(1 hr 30 min)

Lunch

1:30pm-2:45pm
(1 hr 15 min)

SEO Track


Solution Spotlight by Stone Temple Consulting (1:30-1:35)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Meet The Search Engines (#smx #33A)
You’ve got questions. They’ve got answers. Come to this PowerPoint-free session, where representatives from Google and Bing answer questions on all things SEOs.

Moderator: Danny Sullivan, Founding Editor, Search Engine Land (@dannysullivan)

Q&A Coordinator: Josh Dreller, Director, Marketing Research, Kenshoo (@kenshoo)

Speakers:

Matt Cutts, Distinguished Engineer, Google Inc. (@mattcutts)
Duane Forrester, Sr. Product Manager, Bing (@DuaneForrester)

Paid Search Track

Pro-level Tips For Succeeding At Retargeting (#smx #33B)
Retargeting capabilities like Google remarketing lists, FBX and new interactive ad formats are raising the stakes for search marketers. We now have more tools to:

  • lure site visitors deeper into the sales funnel
  • up-sell current customers with site retargeting
  • and to reach new audiences searching for similar products and services with search retargeting
In this session speakers will share tactics and strategies for executing winning retargeting campaigns.

Moderator: Pamela Parker, Contributing Editor, Search Engine Land (@pamelaparker)

Q&A Coordinator: Amy Gesenhues, General Assignment Correspondent, Search Engine Land (@amygesenhues)

Speakers:

John Hamilton, VP of Client Success, Triggit (@triggit)
Tad Miller, Vice President of Accounts, Marketing Mojo (@jstatad)
Jay Stampfl, Client Services Manager, 3Q Digital (@3QDigital)

Tools Track


Solution Spotlight by Majestic SEO (1:30-1:35)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


What’s In My SEO Toolbox? (#smx #32C)
Tools are crucial for SEOs, and there’s no shortage of good ones to choose from, ranging across the spectrum of SEO activities, from competitive intelligence and content analysis to post-click analytics tools. In this session, our panelists talk about their favorite SEO tools, how they use them and why they chose them over alternatives.

Moderator: Jessica Thompson, Associate Features Editor, Search Engine Land (@jessotron)

Q&A Coordinator: Jeff Preston, Senior Manager, SEO, Disney Interactive (@jeffreypreston)

Speakers:

Brian Harnish, IT Specialist (SEO), The Reeves Law Group (@brianharnish)
Kevin Mullett, Director of Social Media and Visibility, Cirrus ABS (@kmullett)
Mark Munroe, Director, SEO, Trulia (@markemunroe)

Specialty Search Track

Maximizing Sales Through Amazon & eBay (#smx #33D)
Amazon and eBay are two of the largest online retailers in the world, offering vast audiences for merchants.

This session:

  • de-mystifies the Amazon and eBay search algorithms
  • shows how to optimize products for better results
  • and reveals how to accentuate product content to help drive more sales.

Moderator: Ginny Marvin, Contributing Editor, Search Engine Land (@ginnymarvin)

Q&A Coordinator: Amy Gesenhues, General Assignment Correspondent, Search Engine Land (@amygesenhues)

Speakers:

Frank Kochenash, VP Product and Services, Mercent
Anthony Verre, Associate Director of Search, Rockfish Interactive (@tonyverre)
Purna Virji, Senior Marketing Manager, Stroll (@purnavirji)

Clinic Track

PPC Tune-Up Clinic With The SMX Mechanics (#smx #33E)
Just like your favorite old car, PPC campaigns can use a tune-up every now and then to keep them running well. In this hands-on clinic, our certified (and certifiable!) SMX PPC Mechanics will offer you their best expert advice on your PPC ads, bidding tactics, and anything else on your mind. Bring your toughest PPC questions! Based loosely on the hilarious jovial NPR radio show, Car Talk, this session is guaranteed to be as fun as it is informative!

Moderator: Matt Van Wagner, President, Find Me Faster (@mvanwagner)

Speakers:

Elizabeth Marsten, Vice President of Search Marketing, Portent, Inc. (@ebkendo(Q&A Speaker)
David Szetela, Owner and CEO, FMB Media (@szetela(Q&A Speaker)
Frederick Vallaeys, Product Evangelist, Top Tier Inc (@siliconvallaeys(Q&A Speaker)

2:45pm-3:15pm
(30 min)

Refreshments

3:15pm-4:30pm
(1 hr 15 min)

SEO Track

Meet The SEOs (#smx #34A)
During this PowerPoint-free panel, veteran SEOs answer your questions about search engine optimization. Got a puzzling issue? Wondering about a possible trend? Put it to the experts.

Moderator: Danny Sullivan, Founding Editor, Search Engine Land (@dannysullivan)

Q&A Coordinator: Jeff Preston, Senior Manager, SEO, Disney Interactive (@jeffreypreston)

Speakers:

Rae Hoffman, CEO, PushFire (@sugarrae(Q&A Speaker)
Warren Lee, Senior Global SEO Manager, Digital Media, ADOBE (@warrenleemedia(Q&A Speaker)
Laura Ann Mitchell, Digital Marketing Strategist, Intel
Marshall Simmonds, Founder and CEO, Define Media Group, Inc. (@mdsimmonds(Q&A Speaker)

Paid Search Track

Where’s Paid Search Going In 2014? (#smx #34B)
Paid search marketers have a lot of new things to consider:

  • increased competition and costs
  • subtle and sophisticated new retargeting options
  • changes in result page layout
  • paid inclusion in shopping search (Google PLAs and Bing Product Ads)
  • new ad formats and many other options.
Join us for this PowerPoint-free discussion of all the ways you can keep your PPC campaigns effective and up-to-date.

Moderator: Andrew Goodman, President, Page Zero Media (@andrew_goodman)

Q&A Coordinator: Joseph Kerschbaum, Midwest Account Director, 3Q Digital (@joekerschbaum)

Speakers:

Elizabeth Marsten, Vice President of Search Marketing, Portent, Inc. (@ebkendo)
Tad Miller, Vice President of Accounts, Marketing Mojo (@jstatad)
Kevin Ryan, CEO, Motivity Marketing (@KevinMRyan)
Lisa Sanner, Vice President, Search Marketing, Point It (@LisaSanner)

Tools Track

Extreme Excel Excellence (#smx #34C)
Your search marketing toolkit is full of powerful gizmos, each with its own special purpose and unique value. But for most of us, Microsoft Excel is likely your go-to workhorse. This simple yet powerful tool is literally the invaluable Swiss army knife for marketers, letting you slice and dice your campaign data in virtually unlimited ways. You’ll leave this session with power-user tactics and tips to get the most from Excel.

Moderator: Chris Sherman, VP of Event Editorial, Third Door Media, Inc. (@CJSherman)

Q&A Coordinator: Lisa Williams, Director, Digital Marketing Strategy, Search Discovery (@seopollyanna)

Speakers:

Josh Dreller, Director, Marketing Research, Kenshoo (@kenshoo)
John Gagnon, Bing Ads Evangelist, Microsoft (@jmgagnon)
Brett Snyder, Director, Search Engine Optimization, Nebo Agency (@BrettASnyder)

Clinic Track

Link Building Clinic (#smx #34E)
This interactive session takes volunteers from the audience and examines their questions about link building by going live to the web to seek answers and examples.

Moderator: Jessica Thompson, Associate Features Editor, Search Engine Land (@jessotron)

Speakers:

Casie Gillette, Director of Online Marketing, KoMarketing (@casieg)
Purna Virji, Senior Marketing Manager, Stroll (@purnavirji)

4:30pm-4:45pm
(15 min)

Session Break

4:45pm-6:00pm
(1 hr 15 min)

Mutliple

Best of Show: Top SMX Takeaways (#smx takeaways)
After three days of thought leadership, meaningful insights and tactical tips, you’ll be sure to have your own list of top takeaways, favorite speakers and sessions. Of course, you couldn’t attend every session – but have no fear! In this session you’ll hear from speakers and attendees what they found most valuable, as we recap the best information from the show.

Moderator: Chris Sherman, VP of Event Editorial, Third Door Media, Inc. (@CJSherman)

Speakers:

Christine Churchill, President, KeyRelevance (@keyrelevance)
Ric Dragon, CEO, Dragon Search (@ricdragon)
Josh Dreller, Director, Marketing Research, Kenshoo (@kenshoo)
Janet Driscoll Miller, President and CEO, Marketing Mojo (@janetdmiller)
Brad Geddes, Founder, Certified Knowledge (@bgtheory)
Michael Martin, SEO Manager, Covario (@mobile__martin)
Christi Olson, Sr Manager of Online Partner Marketing, Expedia (@christijolson)
Marshall Simmonds, Founder and CEO, Define Media Group, Inc. (@mdsimmonds)
Lisa Williams, Director, Digital Marketing Strategy, Search Discovery (@seopollyanna)