Even with all of the new marketing channels that have opened up over the years, AdWords is still the core of many companies interactive campaigns. If your PPC campaigns are not running efficiently, it can have a drastic impact on your bottom line.
Join Brad Geddes for a full day of AdWords education and discussion that will teach you not only the best practices, but also advanced concepts and strategies that are based upon a decade of research and testing.
What Will I Learn?
Comprehensive Keyword Management: The absolute center of every PPC campaign is keywords. We’ll start this section by correlating keywords to the buying funnel and examining the user intent. While keywords are the lifeblood of PPC, perfecting your match types usage while controlling your negative keywords can drastically increase your overall revenue. We will cover how to organize your account based upon match types, positive, and negative keywords.
Writing Compelling Ads: Your first impression is your ad. Discover the most important ad creation elements and craft ads based upon the buying funnel. To spice up your ads, you need to utilize ad extensions and we will cover them in-depth.
Create Ad Testing Framework: Testing ads is essential to any AdWords account’s success. You will take away ideas for ads to test, understand the success metrics for ad testing, and be able to create an ad testing framework for your organization.
Demystifying Quality Score: Quality Score has a larger effect on your account’s visibility than any other setting inside of AdWords. Quality Score can be a challenge to increase. Receive step-by-step instructions in how to prioritize Quality Score improvement, and what actions to take to increase your Quality Scores.
Increase Your Conversions with Remarketing: Most users do not convert on their first visit. Learn how to use remarketing to bring the unconverted back to your site and increase your total sales.
Account Automation: No one has enough time to manage every single aspect of AdWords. In this section, we will look at how to create automated bid rules, schedule promotions, and give you other ideas for saving you time by automating aspects of your account.
Increase Your Landing Page Conversions: The first impression to a potential customer is the landing page. With only a few seconds to engage the buyer this may be more important in your conversion funnel than anything else. This section of the course will not only go into best practices and usability, but how to test landing pages in a simple and effective method.
Open Q&A: You will have the opportunity to ask questions as we go throughout the agenda during the day; and we will end the day with an open Q&A session so you can make sure your specific questions are answered.
Networking Opportunities: Conferences are fantastic places to network and meet fellow practitioners of online marketing. Lunch will be provided so you can spend time getting to know your fellow attendees.
Outstanding Value – Register Now!
Register today to ensure your spot. Seating is limited. Here are the two ways to attend:
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There are a limited number of tickets available.
Note: Advanced AdWords Training will be held on Monday, March 2 in the San Jose Convention Center. The seminar will begin promptly at 8:30 am; please arrive at least 15 minutes early to register and pick up your course materials. Breakfast, lunch and snacks will be served. The seminar will end at approximately 5:00pm.
Advanced AdWords Training instructor Brad Geddes
Who Is Brad Geddes?
Brad Geddes is the Founder of Certified Knowledge, a company dedicated to consulting, educating, and training marketers on Internet marketing theory and best practices. Not one to hold secrets, Brad is a prominent educator in the PPC industry.
- Google Certified AdWords Trainer
- Author of “Advanced Google AdWords”
- Host of Marketing Nirvana on Webmaster Radio
- International Speaker at 65+ conferences
- Trained more than 10,000 businesses on AdWords
- Columnist for Search Engine Land since 2007
- Active PPC blogger since 2001
Testimonials from Brad’s Past Training Sessions
I flew from Japan just for this seminar, and it was worth every penny. I know there are many people who teach AdWords, but no one is as specific as he is, and he doesn’t mind sharing the information with you. When it comes to AdWords, he is the one to listen to.
Brad I wanted to write and thank you again. My staff and I came away with a lot of very useful information. Having been a long time user, I thought I understood AdWords, Analytics and landing pages well. I wasn’t even close to the level of what I know now. I should have done this long ago. If the ideas running through my head were gears in a machine there would be smoke coming from them. Truly eye opening.
The seminar you lead was awesome. My only regret is that I did not fire the consultant I had about 3 months earlier! He was a good guy, but just did not get it. Your course saved me weeks of self study, and I am already seeing much better results than I have ever seen using a consultant.
The seminar was probably worth far more than 10 times the cost. I was astounded to see how much useful information Brad was able to deliver in one day. My only quasi-negative comment: It might have been too much good information. I’m a little overwhelmed just thinking about where to start with all the positive changes I can now make with our internet marketing.
I found the Adwords seminars to be invaluable to our ongoing and future success with our Google ad campaigns. After the two days, I was left with a limitless supply of ideas and methods of marketing our business to the masses on the internet. We were also given key indicators of success, which is very helpful. I also found Brad to be very personable and happy to answer the few questions that were unique from my perspective. I highly recommend this seminar for any sized business that is looking to expand into the world of internet marketing!