SMX West 2013 Agenda At-A-Glance

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SMX Orientation: Optimizing Your Conference Experience

Sunday, March 10 5:30pm to 6:00pm

First time at an SMX show? Get the scoop on accessing presentations, Wifi, power, food, networking and great content. Plus you’ll meet part of the SMX team as well as other “first-timers” and start making connections before the show starts. Open to All Access attendees and speakers.

SMX Meet & Greet

Sunday, March 10 – 6:00pm to 7:30pm

Start your SMX West experience off right. Arrive early, pick up your registration materials and join us for an informal evening reception with fellow attendees, speakers and invited guests. This event is open to All Access pass holders and exhibitors.

Sponsored by:

SMX West Agenda – Monday, March 11, 2013 – Expo Hall Hours: 12:00pm – 7:00pm

Time	SMX Boot Camp Track	SEO Track	Mobile Track	Paid Search Track	Plus Session Track
7:00am-9:00am (2 hr)	Breakfast & Registration
9:00am-10:15am (1 hr 15 min)	SMX Boot Camp: Keyword Research & Copywriting For Search Success Focus: SEO	Essential SEO Analytics: The Performance Metrics That Truly Count Focus: SEO	Trends In Mobile Search Focus: SEM	Forget What You Know About PPC – Best Practices Debate Focus: PPC
10:15am-10:45am (30 min)	Buzz Sponsored by Refreshment Break
10:45am-Noon (1 hr 15 min)	SMX Boot Camp: Link Building Fundamentals Focus: SEO	The Technical SEO Metrics You Should Care About Focus: SEO	Being Found Through Mobile Apps Focus: SEM	Ready, Aim, Fire… Then Retarget! Focus: PPC	Bing Ads: The Next Evolution In Search Advertising
Noon-1:30pm (1 hr 30 min)	Lunch Sponsored by Lunch, Expo Hall & SMX Theater Opens (open to pass holders)
1:30pm-2:45pm (1 hr 15 min)	SMX Boot Camp: Paid Search Fundamentals Focus: PPC	How To Groove To The Google Dance (Yes, It’s Back) Focus: SEO	Mobile Ads: From Click-To-Call & Beyond Focus: PPC	Fast And Easy PPC Analytics Focus: PPC	Performance Media – Taking Search To The Next Level
2:45pm – 3:30pm (45 min)	Buzz Sponsored by Refreshments, Expo Hall & SMX Theater Time (open to pass holders)
3:30pm-4:45pm (1 hr 15 min)	SMX Boot Camp: Search Engine Friendly Web Design Focus: PPC	The Search Police: Matt & Duane’s Excellent Search Engine Adventure Focus: All	Converting The Mobile Customer Focus: SEM	Optimizing Success In Search Networks Focus: PPC	How To Build Links, Get Rankings And Stay Out Of Trouble
4:45pm-5:00pm (15 min)	Session Break
5:00pm-6:00pm (1 hr)	Walk A Mile In Google’s Shoes: Dealing With Tough Calls In Organic Search (open to pass holders)			Enhancing AdWords For A Constantly Connected World
6:00pm – 7:00pm (1 hr)	Expo Hall Reception The SMX Expo Hall Reception is the most fun you can have in an Expo hall. Join us to talk, relax, have a drink and snacks while you visit with market-leading solution providers. See all the exhibitors and sponsors here. (open to pass holders)

SMX West Agenda – Tuesday, March 12, 2013 – Expo Hall Hours: 10:00am – 3:45pm

Time	SMX Social Media Marketing Track	Potpourri Track	Semantic SEO Track	Local & Retail Track	Plus Session & Clinic Track
7:30am-9:00am (1 hr 30 min)	Breakfast & Registration
9:00am-10:00am (1 hr)	SMX Biggest Search Geek Award Ceremony (open to pass holders) Keynote Conversation: Grady Burnett, Facebook (open to pass holders)
10:00am-10:45am (45 min)	Buzz Sponsored by Refreshments, Expo Hall & SMX Theater Opens (open to pass holders)
10:45am-Noon (1 hr 15 min)	Getting Ahead With Google+ Focus: SEM	Meet Facebook Graph Search Focus: SEM	Schema 101: Why The New Meta Data Matters Focus: SEO	Must Have Local Search Tactics Focus: SEM	What's Missing From Your Performance Marketing Strategy?
Noon-1:30pm (1 hr 30 min)	Lunch Sponsored by Lunch & Expo Hall & SMX Theater Time (open to pass holders)
1:30pm-2:45pm (1 hr 15 min)	Blow Me Away Blogging Focus: SEO	Big Data & Search Marketing Focus: SEM	Schema 201: Real World Markup For Success Focus: SEO	Being National, Going Local Focus: SEM
2:45pm – 3:30pm (45 min)	Buzz Sponsored by Refreshments & Expo Hall Time (Expo Hall closes at 3:45pm) (open to pass holders)
3:30pm-4:45pm (1 hr 15 min)	Supercharging Reach & Engagement On Facebook & Twitter Focus: SEM	Pagination & Canonicalization For The Pros Focus: SEO	From Authorship To Authority: Why Claiming Your Identity Matters Focus: SEM	Up Close With Product Listing Ads Focus: PPC
4:45pm-5:00pm (15 min)	Session Break
5:00pm – 6:15pm (1 hr 15 min)	Social Media Automation: The Good & Bad Focus: SEM	How To Build Links & Win Authority Through Public Relations Focus: SEO	Inside Google’s Game-Changing Knowledge Graph Focus: SEO	Google Shopping Goes Pay-For-Play Focus: PPC	TBA
9:00pm-11:00pm (2 hrs)	Sponsored by: Join us for SMX After Dark. There’ll be beverages, munchies, and great conversation all thanks to the good people at Covario. The party will be at Motif Lounge, 389 South 1st Street, a block from the convention center.

SMX West Agenda – Wednesday, March 13, 2013
All sessions take place at the Marriott

Time	SMX Summit	Content Track	Marketing Land Track	Enterprise & In House Track	Clinic Track
8:00am-9:00am (1 hr)	Breakfast & Registration
9:00am-10:15am (1 hr 15 min)	Conversation: Paid Search Keeps On Growing, But Where Is It Going? Focus: PPC	Advanced, Bullseye Keyword Research Tactics Focus: SEO	Going Viral On YouTube Focus: SEM	Maximizing Enterprise SEO Focus: SEO	SEO Site Clinic Focus: SEO
10:15am-10:45am (30 min)	Buzz Sponsored by Refreshment Break
10:45am-Noon (1 hr 15 min)	Conversation: Is Link Building Still Crucial, Or A Waste Of Time & Money? Focus: SEO	Content Isn’t Just King, It’s Also Queen & Ace Focus: SEM	YouTube Words: Tying Your PPC Campaigns To YouTube Focus: PPC	Maximizing Enterprise PPC Focus: PPC	Social Media Clinic Focus: SEM
Noon-1:00pm (1 hr)	Lunch Sponsored by Lunch
1:00pm-2:15pm (1 hr 15 min)	Conversation: What’s Needed For SEO Success In 2013 & Beyond? Focus: SEO	Using Personas To Bridge the Gap Between Search and User Experience Focus: SEM	Social Media Ads Focus: PPC	In-House SEO And PPC: What You Can Learn From Each Other, Optimally Focus: SEM	Link Building Clinic Focus: SEO
2:15pm-2:30pm (15 min)	Buzz Sponsored by Refreshment Break
2:30pm-3:30pm (1 hr)	Ten Rock Your World 5-Minute SMX Takeaways Focus: All	Google Enhanced Campaigns – What You Really Need to Know Focus: PPC	A Photo Is Worth A Thousand Links Focus: SEO	In-House SEO With Agile Development Process: Success At Rapid Speed Focus: SEO	PPC Tune-Up Clinic With The SMX Mechanics Focus: PPC

Workshops @ SMX

Thursday, March 14 – 8:30am to various

In-House SEO Exchange | Bruce Clay SEO Training | Advanced AdWords Training | International Search Summit
aimClear^® Community Management Master Class | Content Marketing Accelerator

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Focus alerts you to the topic categories of each session:

“SEO” sessions focus on using search engine optimization (SEO) to generate traffic from the “free,” “organic,” “natural” or “editorial” listings.
“PPC” sessions focus on generating traffic through paid search advertising, also called PPC (pay-per-click) or CPC (cost-per-click) advertising.
“SEM” sessions are about issues applicable generally to search engine marketing (SEM), an umbrella term that covers both SEO and PPC.

Level indicates how much knowledge you need to benefit most from the session:

“ANY” sessions are suitable for those with any skill level in SEM. Beginners will understand what’s explained, but the sessions are also helpful to intermediate and advanced people.

"INTERMEDIATE" sessions are designed for those with working experience in search marketing. Don’t feel you’re intermediate level? If you’ve attended sessions in the SMX Boot Camp track, you’ll be better prepared for intermediate sessions.

“EXPERT” sessions are for experienced search marketing pros. These sessions assume a high level of knowledge and don’t stop to explain the basics.

Editorial & Sponsored Sessions

The vast majority of sessions at SMX are "editorial" ones, where speakers have been selected based on the quality of their content, and the session is organized by the SMX programming team. Editorial sessions do not have paid spots, no speaking slots are sold.

The Plus Session Track offers sessions that are paid speaking slots, where the content is produced by the sponsor themselves. These sessions are open to those with full conference passes and those with Expo+ passes. Solution Spotlights are brief paid introductions given by sponsors and exhibitors.

Track Sponsors have their company associated with a particular track, in the way that sponsors also are associated with the entire show. However, Track Sponsors do not program a track or have any editorial speaking slots on it. Similarly, show sponsors do not influence or control the overall editorial sessions.