SMX West 2012 Agenda At-A-Glance

San Jose, CA: February 28-March 1

Workshops @ SMX

Monday, February 27 – 8:30am to various

In-House SEO Exchange | Bruce Clay SEO Training | Advanced AdWords Training
aimClear^® Facebook Marketing Intensive @ SMX West | International Search Summit @ SMX West

SMX Meet & Greet

Monday, February 27 – 6:00pm to 7:30pm

Start your SMX West experience off right! Arrive early, pick-up your registration materials, and join us on the 2nd floor Ballroom Foyer of the San Jose Marriott (301 South Market Street), for an informal evening reception with fellow attendees, speakers and invited guests.

This event is open to All Access holders and exhibitors.

Sponsored by:

SMX West Agenda – Tuesday, February 28, 2012 – Expo Hall Hours: 12:00pm – 7:00pm

Time	SMX Boot Camp Track	Trends In SEO Track	Local & Mobile Track	Paid Search Track	Plus Session Track
7:00am-9:00am (2 hr)	Breakfast & Registration
9:00am-10:15am (1 hr 15 min)	SMX Boot Camp: Keyword Research & Copywriting For Search Success Focus: SEO	Getting Personal, Part 1: How Google & Bing Personalize With Social Connections Focus: SEO	Hardcore Local SEO Tactics – Driving Online & In-Person Traffic Focus: SEM	Maximizing Paid Search Campaigns With Google’s AdWords Extensions Focus: PPC
10:15am-10:45am (30 min)	Refreshment Break
10:45am-Noon (1 hr 15 min)	SMX Boot Camp: Link Building Fundamentals Focus: SEO	Getting Personal, Part 2: How Google & Bing Personalize With Search History & Geography Focus: SEO	Creating Conversion Friendly Mobile Landing Pages Focus: PPC	Best Practices With adCenter For Bing & Yahoo Focus: PPC
Noon-1:30pm (1 hr 30 min)	Lunch sponsored by Lunch, Expo Hall & SMX Theater opens
1:30pm-2:45pm (1 hr 15 min)	SMX Boot Camp: Paid Search Fundamentals Focus: PPC	Does Google Favor Brands? An In-Depth Look Focus: SEO	Solving Problems & Seeing Success In Google Places Focus: SEM	Power Tools For The Paid Search Pro Focus: PPC	Are You Ignoring Display Advertising? If So, Are You Crazy? What’s this?
2:45pm – 3:30pm (45 min)	Refreshments & Expo Hall Time
3:30pm-4:45pm (1 hr 15 min)	SMX Boot Camp: Search Engine Friendly Web Design Focus: SEO	Don’t Panic! A Hitchhiker’s Guide To Surviving SEO Changes Focus: SEO	Doing Check-ins & Offers Right Focus: SEM	Retargeting & Remarketing: The New Behavioral Ads Focus: PPC
4:45pm-5:00pm (15 min)	Session Break
5:00pm-5:15pm (15 min)	Sponsored by SMX Biggest Search Geek Award Ceremony
5:15pm-6:00pm (45 min)	Sponsored by Evening Forum with Danny Sullivan (open to pass holders)
6:00pm – 7:00pm (1 hr)	Expo Hall Reception Sponsored by The SMX Expo Hall Reception is the most fun you can have in an Expo hall. Join us to talk, relax, have a drink and snacks while you visit with market-leading solution providers. See all the exhibitors and sponsors here. What’s this?

SMX West Agenda – Wednesday, February 29, 2012 – Expo Hall Hours: 10:00am – 3:45pm

Time	Search & Social Track	New Thinking Track	Technical SEO Track	Paid Search & In House Track	Plus Session & Clinic Track
7:30am-9:00am (1 hr 30 min)	Breakfast & Registration
9:00am-10:00am (1 hr)	Keynote with Susan Wojcicki, SVP Advertising, Google, Inc. (open to pass holders)
10:00am-10:45am (45 min)	Refreshments, Expo Hall & SMX Theater Opens
10:45am-Noon (1 hr 15 min)	SEO For Google+ & Google Search Focus: SEO	Search Marketing & Competitive Analysis Focus: SEM	Real Answers For Technical SEO Problems Focus: SEO	Search Ads: Taking Your Ads From Good To Great! Focus: PPC	Integrating SEO and Social Media – Get More Lift What’s this?
Noon-1:30pm (1 hr 30 min)	Lunch sponsored by Lunch & Expo Hall Time
1:30pm-2:45pm (1 hr 15 min)	Building Buzz On Twitter: Getting Followed & Retweeted Focus: SEM	Differentiate Or Die Focus: SEO	Schema.org, Rel=Author & Meta Tagging Best Practices Focus: SEO	Best Practices For Paid Search Testing – Case Study Panel Focus: PPC	Manage Large Search Campaigns More Efficiently With DoubleClick Search V3 What’s this?
2:45pm – 3:30pm (45 min)	Refreshments & Expo Hall Time (Expo Hall closes at 3:45pm)
3:30pm-4:45pm (1 hr 15 min)	Building Buzz On Facebook: Getting Liked & Shared Focus: SEM	Beyond The Google AdWords Tool: Advanced Keyword Research Tactics Focus: PPC	Making Data From Google Webmaster Central & Bing Webmaster Tools Actionable Focus: SEO	In-House SEO: Organizational SEO Challenges & Solutions Focus: SEO
4:45pm-5:00pm (15 min)	Session Break
5:00pm – 6:15pm (1 hr 15 min)	Creative Facebook Ad Tactics Focus: PPC	How Siri, Search By Voice & Search By App Are Changing The Mobile Landscape Focus: SEM	Duplication, Aggregation, Syndication, Affiliates, Scraping And Information Architecture Focus: SEO	In-House PPC: Organizational PPC Challenges & Solutions Focus: PPC	SEO Site Clinic Focus: SEO
9:00pm-11:00pm (2 hrs)	Sponsored by: Join us for SMX After Dark. There’ll be beverages, munchies, and great conversation all thanks to the good people at Covario. Motif is located at 389 South 1st Street, just a block away from the conference SMX After Dark is open to All Access passholders, speakers, press and exhibitors only.

SMX West Agenda – Thursday, March 1, 2012

Time	SEO Track	Analytics & Tools Track	Vertical Track	Enterprise & Paid Search Track	Clinic Track
8:00am-9:00am (1 hr)	Breakfast & Registration
9:00am-10:15am (1 hr 15 min)	The "New" Killer Content Focus: SEO	Justifying The Investment: Analytics For Social Media Focus: SEM	YouTube Success Stories For Marketers Focus: SEM	Maximizing Enterprise PPC ROI Focus: PPC	PPC Tune-Up Clinic With The SMX Mechanics Focus: PPC
10:15am-10:45am (30 min)	Refreshment Break
10:45am-Noon (1 hr 15 min)	SEO Essentials For Migrating Websites Focus: SEO	What Search Data Reveals About Customer Needs & Desires – And How To Use It Focus: SEO	How To Play In The Exploding Mobile Ads Universe Focus: PPC	Enterprise SEO – Challenges & Solutions Focus: SEO	Analytics Clinic Focus: SEM
Noon-1:00pm (1 hr)	Lunch sponsored by Lunch
1:00pm-2:15pm (1 hr 15 min)	Ask The SEOs – Open Q&A Forum Focus: SEO	Life In A [Not Provided] World Focus: SEO	Driving Ecommerce & Retail Sales Through Search Marketing Focus: SEM	Ask The Paid Search Buyers – Open Q&A Forum Focus: PPC	Link Building Clinic Focus: SEO
2:15pm-2:30pm (15 min)	Refreshment Break
2:30pm-3:30pm (1 hr)	Ask The Search Engines – Open Q&A Forum Focus: SEO	Industrial Strength SEO & Analytics Power Tools Focus: SEO	Extreme SEO Makeover: The Final Results Focus: SEO	Ask The Paid Search Reps – Open Q&A Forum Focus: PPC	Social Media Clinic Focus: SEM

Focus alerts you to the topic categories of each session:

“SEO” sessions focus on using search engine optimization (SEO) to generate traffic from the “free,” “organic,” “natural” or “editorial” listings.
“PPC” sessions focus on generating traffic through paid search advertising, also called PPC (pay-per-click) or CPC (cost-per-click) advertising.
“SEM” sessions are about issues applicable generally to search engine marketing (SEM), an umbrella term that covers both SEO and PPC.

Level indicates how much knowledge you need to benefit most from the session:

“ANY” sessions are suitable for those with any skill level in SEM. Beginners will understand what’s explained, but the sessions are also helpful to intermediate and advanced people.

"INTERMEDIATE" sessions are designed for those with working experience in search marketing. Don’t feel you’re intermediate level? If you’ve attended sessions in the SMX Boot Camp track, you’ll be better prepared for intermediate sessions.

“EXPERT” sessions are for experienced search marketing pros. These sessions assume a high level of knowledge and don’t stop to explain the basics.

Editorial & Sponsored Sessions

The vast majority of sessions at SMX are "editorial" ones, where speakers have been selected based on the quality of their content, and the session is organized by the SMX programming team. Editorial sessions do not have paid spots, no speaking slots are sold.

The Plus Session Track offers sessions that are paid speaking slots, where the content is produced by the sponsor themselves. These sessions are open to those with full conference passes and those with Expo+ passes. Solution Spotlights are brief paid introductions given by sponsors and exhibitors.

Track Sponsors have their company associated with a particular track, in the way that sponsors also are associated with the entire show. However, Track Sponsors do not program a track or have any editorial speaking slots on it. Similarly, show sponsors do not influence or control the overall editorial sessions.