At-A-Glance | Full Agenda Day 1 | Full Agenda Day 2 | Full Agenda Day 3 | Printer Friendly | Register Now
Workshops @ SMXMonday, February 27 – 8:30am to variousIn-House SEO Exchange | Bruce Clay SEO Training | Advanced AdWords Training |
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SMX Meet & GreetMonday, February 27 – 6:00pm to 7:30pm Start your SMX West experience off right! Arrive early, pick-up your registration materials, and join us on the 2nd floor Ballroom Foyer of the San Jose Marriott (301 South Market Street), for an informal evening reception with fellow attendees, speakers and invited guests. This event is open to All Access holders and exhibitors. |
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SMX West Agenda – Tuesday, February 28, 2012 – Expo Hall Hours: 12:00pm – 7:00pm
SMX West Agenda – Wednesday, February 29, 2012 – Expo Hall Hours: 10:00am – 3:45pm
At-A-Glance | Full Agenda Day 1 | Full Agenda Day 2 | Full Agenda Day 3 | Printer Friendly | Register Now
Focus alerts you to the topic categories of each session:
- “SEO” sessions focus on using search engine optimization (SEO) to generate traffic from the “free,” “organic,” “natural” or “editorial” listings.
- “PPC” sessions focus on generating traffic through paid search advertising, also called PPC (pay-per-click) or CPC (cost-per-click) advertising.
- “SEM” sessions are about issues applicable generally to search engine marketing (SEM), an umbrella term that covers both SEO and PPC.
Level indicates how much knowledge you need to benefit most from the session:
“ANY” sessions are suitable for those with any skill level in SEM. Beginners will understand what’s explained, but the sessions are also helpful to intermediate and advanced people.
"INTERMEDIATE" sessions are designed for those with working experience in search marketing. Don’t feel you’re intermediate level? If you’ve attended sessions in the SMX Boot Camp track, you’ll be better prepared for intermediate sessions.
“EXPERT” sessions are for experienced search marketing pros. These sessions assume a high level of knowledge and don’t stop to explain the basics.
Editorial & Sponsored Sessions
The vast majority of sessions at SMX are "editorial" ones, where speakers have been selected based on the quality of their content, and the session is organized by the SMX programming team. Editorial sessions do not have paid spots, no speaking slots are sold.
The Plus Session Track offers sessions that are paid speaking slots, where the content is produced by the sponsor themselves. These sessions are open to those with full conference passes and those with Expo+ passes. Solution Spotlights are brief paid introductions given by sponsors and exhibitors.
Track Sponsors have their company associated with a particular track, in the way that sponsors also are associated with the entire show. However, Track Sponsors do not program a track or have any editorial speaking slots on it. Similarly, show sponsors do not influence or control the overall editorial sessions.























