Monday, February 29 - 9:00am to various
Take a deep dive on SEO, AdWords, local search or in-house SEO at an SMX Workshop. Check out the line-up.
SMX Meet & Greet
Monday, February 29 – 6:00pm to 7:00pm
Start your SMX West experience off right! Arrive early, pick-up your registration materials, and join us for an informal evening reception with fellow attendees, speakers and invited guests. This event is open to All Access holders, speakers and exhibitors.
Focus alerts you to the topic categories of each session:
- "SEO" sessions focus on using search engine optimization (SEO) to generate traffic from the "free," "organic," "natural" or "editorial" listings.
- "SEM" sessions focus on generating traffic through paid search advertising, sometimes also called PPC (pay-per-click) advertising.
- "BOTH" are sessions are about issues applicable generally to search marketing overall, covering both SEO and SEM issues.
Level indicates how much knowledge you need to benefit most from the session:
"ANY" sessions are suitable for those with any skill level in SEM. Beginners will understand what's explained, but the sessions are also helpful to intermediate and advanced people.
"INTERMEDIATE" sessions are designed for those with working experience in search marketing. Don't feel you're intermediate level? If you've attended sessions in the SMX Boot Camp track, you'll be better prepared for intermediate sessions.
"EXPERT" sessions are for experienced search marketing pros. These sessions assume a high level of knowledge and don't stop to explain the basics.
Editorial & Sponsored Sessions
The vast majority of sessions at SMX are "editorial" ones, where speakers have been selected based on the quality of their content, and the session is organized by the SMX programming team. Editorial sessions do not have paid spots, no speaking slots are sold.
The Plus Session Track offers sessions that are paid speaking slots, where the content is produced by the sponsor themselves. These sessions are open to those with full conference passes and those with Expo+ passes. Solution Spotlights are brief paid introductions given by sponsors and exhibitors.
Track Sponsors have their company associated with a particular track, in the way that sponsors also are associated with the entire show. However, Track Sponsors do not program a track or have any editorial speaking slots on it. Similarly, show sponsors do not influence or control the overall editorial sessions.