Boot Camp @ SMX West 2013: Learn the Search Marketing Basics

Search Engine Marketing (SEM) can be overwhelming when you are just starting out. That’s why we created SMX Boot Camp — a one day conference experience featuring:

sessions that will prepare you to implement traffic- and revenue-boosting SEM techniques…right away
networking opportunities that will introduce you to others in the industry who will prove to be professional resources and personal friends, including our online social networking tool to meet people before the conference and in-person networking activities like birds-of-a-feather topic lunch tables!

And now, you can attend SMX Boot Camp for an incredible low price! Keep reading to learn more.

SMX Boot Camp is programmed by conference co-chair Danny Sullivan. Danny has taught basic and advanced SEM to tens-of-thousands of search marketers for more than a decade. The Boot Camp curriculum is so actionable – and presented so clearly – attendees frequently implement tactics they learn during session breaks!

When he’s not programming SMX, Danny is Editor-In-Chief of Search Engine Land, the leading news and analysis blog for search marketing professionals, and is Chief Content Officer for SMX parent company Third Door Media.

Attend All the Boot Camp Sessions and Get Your Certificate of Completion

Attend each of the four Boot Camp sessions and you’ll receive your Certificate of Completion to take home with you, signed by Danny. In order to receive your certificate, you’ll have to your attendance validated at the end of each session. Only those who can demonstrate attendance at all Boot Camp sessions will receive their certificates.

SMX Boot Camp Agenda, Monday, March 11, 2013

9-10:15: Keyword Research & Copywriting For Search Success
The first step to success with any marketing campaign is to know your message. With search marketing, that means knowing the search terms that are being used by your target audience. And though it sounds obvious, it helps to actually use those words in your web pages!

This session covers the importance of textual content to search engines and how with some forethought, you can create HTML title tags and body copy that works to generate search traffic which also pleases your human visitors.

10:45-noon: Link Building Fundamentals
Ever since Google created PageRank more than a decade ago, every good search marketer’s motto has been "I link, therefore I am." Links are among the top factors that determine organic search rankings. They’re important!

Though linking seems easy, it’s a far more subtle art than most realize, and there are right and wrong ways to conduct your linking campaign. In this session, we’ll look at how to reach out and get quality links, how to craft anchor text to build authority, and how to avoid commonplace mistakes that will hurt your web credibility (and search engine rankings).

1:45-3:00: Paid Search Fundamentals
Paid search allows you to generate traffic from search engines by purchasing ads, usually on a cost-per-click (CPC) / pay-per-click (PPC) basis. This session covers the basics of how to purchase placement from the major search engines, including best practices for success with your ads.

3:45-5:00: Search Engine Friendly Web Design
"I’m not designing my site for search engines," is a common designer objection to SEO suggestions. But when search engines collectively have more users than either Internet Explorer or Firefox, how can you afford to ignore how they interact with your site? Search engines are like the third major browser, and if your site breaks for them, it breaks for all those potential visitors from search engines. Attend this session and learn how to create search engine friendly sites that are equally appealing to human visitors.

Note: Times and agenda are subject to change.

Two ways to Attend SMX Boot Camp!

SMX Boot Camp will take place March 11, 2013. There are two ways to attend:

An SMX Boot Camp Pass is good on March 11 for the four sessions listed above. In addition, you get access to SMX Connect, our online social networking tool to meet others and set appointments before the conference. You are also invited to attend lunch and sign up for a birds-of-a-feather topic table, plus all of the parties and other networking activities that will take place March 11. Best of all, after completing the Boot Camp, if you decide to stay for the rest of SMX West, we’ll apply 100% of your registration price to your upgrade.
An All Access pass provides you admission to three days of content (including SMX Boot Camp) and more than 60 SMX West sessions on:
- paid search
- search engine optimization (SEO)
- social media marketing
- local search marketing
- search-friendly design and development
…and much more. If you choose to upgrade, we’ll apply the full amount you paid for the Boot Camp pass to the upgrade!
Boot Camp Sessions are included in an SMX West All Access pass (see what you get with an All Access Pass here).