Content Marketing Accelerator @ SMX
San Jose, CA: March 10, 2014
There’s no doubt. Content is King online. Last year, businesses spent nearly $20 billion developing content for online distribution. Google rewards quality content and update frequency in its continuous algorithm updates. (Panda? Penguin anyone?)
Mastering the art of content creation, promotion and distribution is an essential skill for business owners, marketing professionals and revenue drivers.
Content Marketing Accelerator Workshop Overview
The content marketing experts from Vertical Measures will conduct a full-day workshop focused on content strategies, development and marketing. This workshop will be led by Arnie Kuenn, founder and CEO of Vertical Measures, a search, social and content marketing agency.
The curriculum will cover:
- Develop a Content Strategy
- Perform Keyword and Market Research for Content Ideas
- Create Great Content
- Content Optimization for Search & Social
- How to Promote Your Content Using Social Media and Other Methods
- Distributing Your Content Through Multiple Channels
- Building Links to Your Content
- Measure, Rinse and Repeat
By the end of this workshop, you’ll know how to create, implement and sustain a successful content marketing program for your organization. This course will cover content strategy, research, development, promotion, distribution and optimization.
All attendees will receive a course workbook and a complimentary copy of Arnie Kuenn’s content marketing book: Accelerate! Move Your Business Forward Through the Convergence of Search, Social & Content Marketing.
Who should attend:
- Marketers responsible for products, services or solutions
- Business owners
- Directors/VPs/Managers – Marketing, Content Marketing, Product
- Marketing, Marketing Communications
- Marketing Consultants
for for Content Marketing Accelerator @ SMX.
Arnie Kuenn is the president of Vertical Measures. Vertical Measures specializes in providing strategic search, social and content marketing services, designed to help businesses grow by obtaining more traffic and conversions.
Arnie has held executive positions in the world of new technologies and marketing for more than 20 years. He served on the 2008 Arizona Super Bowl Marketing Committee and is a founder and past president of the Arizona Interactive Marketing Association (AZIMA).
Arnie is a frequent speaker at SMX and other industry conferences and the Arizona State University Cronkite School of Journalism.
What past attendees had to say:
…Arnie is charismatic and a very knowledgeable presenter. I learned so many insights to take action to improve my website and social media efforts.…
Vertical Measures provided a very informative, insightful and interesting workshop. The takeaways will definitely be of value to my company’s website improvement and social media initiatives.
Content marketing is one of the most vital and emerging topics in interactive marketing. Arnie’s knowledge is deep and complex but he presented in a intuitive, interesting and engaging way. It was well-worth the time and dollar investment and I highly recommend this to anyone who wants to be completive, relevant and engaging in our Web 2.0 era.