San Jose, CA: March 10, 2014
Just got schooled by Arnie Kuenn and Mike Huber at content marketing workshop. Great session, took 6 pages of notes as takeaways!
Covering the convergence of search, social and content marketing for 2014!
There’s no doubt. Content is King online. Last year, businesses spent nearly $20 billion developing content for online distribution. Google rewards quality content and update frequency in its continuous algorithm updates. (Panda? Penguin anyone?)
Mastering the art of content creation, promotion and distribution is an essential skill for business owners, marketing professionals and revenue drivers.
Content Marketing Accelerator Workshop Overview
The content marketing experts from Vertical Measures will conduct a full-day workshop focused on content strategies, development and marketing. This workshop will be led by Arnie Kuenn, founder and CEO of Vertical Measures, a search, social and content marketing agency.
The curriculum will cover:
- Develop a Content Strategy
- Perform Keyword and Market Research for Content Ideas
- Create Great Content
- Content Optimization for Search & Social
- How to Promote Your Content Using Social Media and Other Methods
- Distributing Your Content Through Multiple Channels
- Building Links to Your Content
- Measure, Rinse and Repeat
By the end of this workshop, you’ll know how to create, implement and sustain a successful content marketing program for your organization. This course will cover content strategy, research, development, promotion, distribution and optimization. Each student will receive a certificate of completion.
All attendees will receive a course workbook and a complimentary copy of Arnie Kuenn’s content marketing book: Accelerate! Move Your Business Forward Through the Convergence of Search, Social & Content Marketing.
Who should attend:
- Marketers responsible for products, services or solutions
- Business owners
- Directors/VPs/Managers – Marketing, Content Marketing, Product
- Marketing, Marketing Communications
- Marketing Consultants
|Content Marketing Accelerator – San Jose, CA Agenda|
Introductions & Housekeeping items
Developing Great Content to Meet Your Objectives
Optimizing Your Content for the Web
Link Building – The Secret to Success
Wrap up – Putting this into Action!
** Sessions/Speakers may be subject to change
Arnie Kuenn is the president of Vertical Measures. Vertical Measures specializes in providing strategic search, social and content marketing services, designed to help businesses grow by obtaining more traffic and conversions.
Arnie has held executive positions in the world of new technologies and marketing for more than 20 years. He served on the 2008 Arizona Super Bowl Marketing Committee and is a founder and past president of the Arizona Interactive Marketing Association (AZIMA).
Arnie is a frequent speaker at SMX and other industry conferences and the Arizona State University Cronkite School of Journalism.
What past attendees had to say:
…Arnie is charismatic and a very knowledgeable presenter. I learned so many insights to take action to improve my website and social media efforts.…
Vertical Measures provided a very informative, insightful and interesting workshop. The takeaways will definitely be of value to my company’s website improvement and social media initiatives.
Content marketing is one of the most vital and emerging topics in interactive marketing. Arnie’s knowledge is deep and complex but he presented in a intuitive, interesting and engaging way. It was well-worth the time and dollar investment and I highly recommend this to anyone who wants to be completive, relevant and engaging in our Web 2.0 era.
The content marketing workshop was fantastic! Lots of under the hood tricks to get your content and website noticed.
Arnie’s presentation on Content Marketing was my FAVORITE of the entire conference and the most useful.
The content marketing workshop was fantastic. A lot of useful and informative info.
The pre-conference content marketing workshop was worth every penny the entire conference charged for attendance. Arnie Kuenn, president of Vertical Measures, had a lot of knowledge to drop; and I was struggling to both take notes and forward ideas back to my boss as fast as I was thinking of them.