Insights on Tomorrow You’ll Begin Implementing Today…
from Visionary Digital Marketers
Attend the Marketing Land Digital Marketing Summit track at SMX West and get the inspiration and ideas to push your own performance and elevate your business and integrated marketing strategy to new levels of achievement.
Prepare yourself for revelations including:
- How adopting a “media-first” business approach is the way to succeed in this everyone’s-a-publisher age;
- Why business analysts will seize business decision making authority from the C-suite;
- You should adopt “Proprietary Audience Development” as the measure of success for your business and marketing;
- How collaboration and trust are about to change the nature of marketing;
- …and much more.
Digital Marketing Summit presenters (meet them all below) are accomplished and passionate digital marketing innovators. Each excels in illuminating the big picture. All are eager to share their vision and knowledge. Painstakingly selected by the Marketing Land editorial team, they are seasoned professionals, making policy, creating strategies, and leading teams across a variety of industries and organizations. And you’ll have plenty of opportunities to personally network with them and with fellow forward-thinking attendees.
The Digital Marketing Summit track takes place on the first day of SMX West, Tuesday March 11th. Interested in attending? Click here for two ways to attend.
A Conversation With Google Search Chief Amit Singhal
Amit Singhal – Search Chief, Google
Amit Singhal has overseen Google’s search engine ranking algorithms since 2000. From the Knowledge Graph, to Google Voice Search, to Google’s new “Hummingbird” algorithm update, no one has better insight into Google’s many methods of trying to make sense of the world’s information than Singhal. In this keynote conversation with Search Engine Land founding editor Danny Sullivan, Singhal will discuss some of Google’s recent updates and share his vision for what search might look like five years down the road.
Why “Going Viral” Means More Than Getting Pageviews
Sara Critchfield – Editorial Director, Upworthy
Most people don’t know the true definition of virality, how to measure it or how to recognize it. Getting a piece of content to “go viral” does NOT simply equate to getting lots of page views on that piece. This presentation will explain the three main components of virality, how to optimize them and the simple math for how to measure them. At the end, you will be able to recognize and measure how close your own content is to being truly viral!
From Content Marketing to Media Company
Brian Clark – Founder & CEO, Copyblogger Media
The internet has empowered prospects to bypass advertising and sales pitches. Giving people engaging content has become the first step in 21st century marketing. That means smarter companies will adopt a media-first business strategy, regardless of their business model or market. Learn the ingredients of engaging content and the changes your organization must make to succeed with a media-first business strategy.
The SEO Revolution Will Not Be Televised
Rand Fishkin – Wizard of Moz
Search engine optimization has been in a state of constant flux since birth. And while many of the trends and changes have received broad attention in the field, others have gone quietly unnoticed. The tactics that work, the KPIs that matter, the way searchers search, and who is practicing SEO has subtly changed not with a bang, but with a whimper. This presentation will explore SEO’s quiet revolution and how it impacts marketers in 2014.
Email & The Audience Imperative
Jeffrey K. Rohrs – VP, Marketing Insights, ExactTarget
While we were posting, liking, tweeting and Instagramming, something funny happened. Marketers around the world reawakened to the revenue-driving power of our oldest digital marketing channel: email. What does the future hold for email? Join Jeff Rohrs, author of AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers to find out.
Revolutionizing Decision Making: How The Analyst Will Take Over Business
Natalie Kortum – Dir. of Analytics, Consumer Insights, Humana
With advances in big data, artificial intelligenge and increased metric captures of everything we do, analytics will go through a radical transformation in the next few years. Today, analytics practioners influence business decision makers. In the future, analysts will own business decision making. Join us for a look at the analytics revoution and how you can prepare for it.
Looking Forward: What’s Next for Paid Search in 2014?
Wister Walcott – Co-founder and EVP, Products and Platform Marin Software
2013 was a year of big changes for search marketers, from the launch of Google’s Enhanced Campaigns and PLAs, to new cross-channel retargeting options, advances in real-time bidding and new ad formats. Paid search is still the most effective and measurable digital ad medium, and in 2014, it will become more closely linked with display, mobile and social, and with offline marketing tactics. The coming year will see Big Data transform paid search, enabling advanced audience-based targeting for the first time. Find out what’s next for paid search and how you should plan your spend to succeed in 2014 and beyond.
The Coming Paradigm Shift In Mobile Marketing
Cindy Krum – CEO, MobileMoxie
Thanks to the proliferation of mobile devices, the necessary ingredients for a complete paradigm shift are in place: decreasing cost of wireless communication and wireless sensors, combined with the increased ease of access to cheap data storage and data processing means major changes in both online and offline marketing. Smart companies are planning for the future by thinking about cross-device compatibility, but also thinking about big data, and how it will change the way we think about marketing. Attend this session and join their ranks!
Local & The Place Of Humans
Justin Sanger – Founder & CEO, SupportLocal
Say goodbye to local search as we know it. We have entered into a period of the human algorithm. The future of local search can be summed up in two words – collaboration and trust. Are you prepared? Join Justin Sanger, recognized as a long-time innovator and leader in local search for insights into the new geography of local.
The Coming Online Video Tsunami
Richard Kosinski – U.S. President, Unruly Media
In just three years, the number of online video viewers is expected to double to 1.5 billion. In addition to viewers on YouTube, Vine and other online aggregators, traditional publishers like the New York Times are allowing non-subscribers unlimited free access to video content. With the proliferation of mobile devices and fast internet connections, video consumption is increasing at a rate faster than any other type of online content. Learn how savvy marketers are preparing now to ride and monetize this trend with increasingly innovative approaches to “capturing user eyeballs.
The Display Ad Of The Future: It’s All About You
Tim Mayer – Chief Marketing Officer, Trueffect
What does the future of online display advertising look like? A landscape very different than today’s, and one that disrupts current advertiser practices and beliefs. Ads will evolve from interruptions in other activities to voluntary views that users seek out. Ads will be more interactive, and beautiful. Ads will be connected across devices and time, and thanks to better retargeting will be more useful to your personal life. And measurement of ads will be much more complex and accurate, allowing advertisers to even more precisely tune messages to individuals – at scale. Learn how to prepare for this exciting new world of display ads like you’ve never seen.
All Search Is Now Social
Tami Cannizzaro – Global Dir. of Marketing, Social Business, IBM
Google has placed a huge bet on social, not just on integrating Google+ into all of the online giant’s moving pieces, but also in increasing the strength of social signals in determining search relevance. Similarly, search is becoming much more important to social sites like Facebook and Twitter, like intelligent string intertwining users, content and activities. As social and search become increasingly like the opposite sides of the same coin, marketers must adopt new hybrid approaches that are effective both with man and machine. Learn how in this session.
The Marketing Land Digital Marketing Summit track will be held on Tuesday, March 11 and is included in an SMX West All Access pass, which provides you access to three full days of exceptional content, invaluable networking and SMX conveniences like all day snacks, hot lunch and free WiFi. See the full agenda.
Just want to attend the Summit? Purchase a Digital Marketing Summit Only pass. Your one day pass for March 11th also includes snacks and networking lunch, access to the Expo Hall, evening keynote and Expo Hall reception. Check out the rates below.