San Jose, CA: March 3-5, 2015

San Jose McEnery Convention Center

See All You Get With an
SMX West Expo+ Pass — It’s Free!

An Expo+ Pass provides outstanding value.

NOTE: Expo+ passes are free with pre-registration until March 2. After March 2, Expo+ passes are $50 at the door and online.

  • Participate in Plus Sessions & the Learn with Google classroom, full-length presentations featuring case studies and internet marketing best practices conducted by leading solutions providers.
  • Attend presentations in the SMX Theater, covering emerging search marketing topics and technologies. SMX Theater presentations feature case studies, best practices and search marketing solutions from leading providers. Stay tuned for schedule.
  • Meet the market-defining vendors. They are available to answer your search marketing questions and provide you with demonstrations of solutions. SMX West exhibitors include the engines, PPC management platforms, web analytics solutions, site development tools and a host of others. See the current list of exhibitors and sponsors here.
  • Attend keynote presentations. Join us for a keynote conversation with Bill Tancer, Author, Everyone’s A Critic. Tancer, who’s general manager of global research for Experian and a New York Times best selling author, spent over a year studying the online review scene to write his latest book, “Everyone’s A Critic.” In his talk, Tancer will open up the world of Yelp reviews, TripAdvisor posts and more. He’ll cover the funny, wacky and weird way consumers use these services to vent, complain and praise. He’ll also help attendees understand how important these venues are to their businesses and the types of strategies to use.

Network with speakers, conference attendees and vendors.

You are invited to attend:

Leave the office a little early and attend the SMX West Expo Hall Reception. Visit the vendors, network with speakers and attendees, and enjoy a drink and snacks. An outstanding and worthwhile way to end your work day.


The SMX Theater presentations, “Plus” sessions, exhibits, keynotes and Expo Hall reception are all included in your FREE Expo+ Pass.

Come spend a couple of hours, a day or stay for both days! You’ll be a more knowledgeable, inspired and motivated internet marketer. The SMX West Expo floor is open Tuesday, March 3 from noon to 6pm and Wednesday, March 4 from 10am to 4pm. Expo+ passes are for March 3 and 4 only.

SMX West Expo+ Agenda – Tuesday, March 3, 2015 – Expo Hall Hours: Noon – 6:00pm

Time Plus Session Track
7:00am
Registration Opens
9:00am-10:15am
(1 hr 15 min)

Master the Formula for Compelling Ad Copy

You may be a digital marketing expert, but are you a pro at writing enticing ad copy that truly hooks consumers? Join our lead copywriter for a hands-on workshop that will give you the tools to create compelling ad copy in just three easy steps. You’ll learn:

— The key ingredients for creating copy that converts
— Proven strategies to develop engaging calls to action
— Tips for testing ads to determine what really resonates

Yahoo
10:15am-10:45am
(30 min)
Expo Hall & SMX Theater Opens
10:45am-noon
(1 hr)

Master the Science of Engaging Ad Images

In a world ruled by character count limits, it’s essential that the pictures you choose tell at least a thousand words. In this interactive workshop, our experts will share best practices that help your ads get noticed. You’ll learn:

— The impact an image-rich ad can have on your campaign performance
— The components of a truly compelling image
— When and where a logo matters

Yahoo
Noon-1:30pm
(1 hr 30 min)
Expo Hall & SMX Theater Opens
1:30pm-2:45pm
(1 hr)
Page One Power
2:45pm-3:30pm
(30 min)
Expo Hall & SMX Theater Time
3:30pm-4:45pm
(1 hr 30 min)
Stone Temple Consulting
4:45pm-6:00pm
(1 hr)
Expo Hall Reception

SMX West Expo+ Agenda – Wednesday, March 4, 2015 – Expo Hall Hours: 10:00am – 4:00pm

Time Plus Session Track: Learn with Google
7:00am
Registration Opens
9:00am-10:15am
(1 hr 15 min)

Using Remarketing To Reengage Past Site Visitors

When a user visits your site they’re expressing some sort of interest. You know that every visit doesn’t translate to a sale; but how can you take full advantage of all of that expressed interest? Remarketing through AdWords, both on the GDN and through RLSA, is an integral part of a successful account. This presentation will cover how to best remarket to previous site visitors.

Learn With Google
10:15am-10:45am
(30 min)
Expo Hall & SMX Theater Opens
10:45am-Noon
(1 hr 15 min)

Must-Haves For All Mobile Marketers

While companies work on making wonderful experiences across both apps and the mobile web, advertisers have a responsibility to target users everywhere they are. This session covers all of the tools advertisers should have in their arsenal to connect with mobile users. Across app installs, app re-engagement and mobile targeting throughout AdWords, this presentation covers the must-haves for all advertisers in our mobile-first world.

Learn With Google
Noon-1:30pm
(1 hr 30 min)
Expo Hall & SMX Theater Time
1:30pm-2:45pm
(1 hr 15 min)

Proving Success Through Reporting and Analytics

Determining success in your AdWords account often comes down to what happens after the click. Analyzing what happened after a click on your ad delivers an enormous amount of insight that can dictate your strategy moving forward. This session dives deep on reporting techniques both within AdWords and across AdWords & Google Analytics. Find out how you can generate the types of insights that lead to sustained account success.

Learn With Google
2:45pm-3:30pm
(45 min)
Expo Hall & SMX Theater Time
3:30pm-4:15pm
(45 min)

Design with a Mobile Mind: Converting Multiscreen Customers

Consumers increasingly rely on the mobile web to research and make purchases, which makes it more important than ever for companies to have an effective mobile presence. How can you best connect with mobile consumers? And what makes for a good mobile site? To answer these questions, we will present new research and mobile site design best practices from Google & AnswerLab.

Learn With Google
4:15pm-5:00pm
(45 min)
Cocktail Reception
5:00pm-6:00pm
(1 hr)
Keynote: Bill Tancer, Author, Everyone’s A Critic