Get the Boss Onboard!

SMX West 2012 – San Jose, CA: February 28-March 1

We know you get it: You’ll learn things and make connections at SMX West that will make you a more effective internet marketer.

But convincing your supervisor can be difficult, so we’ve prepared this letter to help you.

Just copy the content to e-mail or download the Word doc or PDF. Customize as you see fit, then send it on for approval. The reasons for coming and the expenses are itemized, so your supervisor will know exactly why you want to come and what it will cost!

Click to Download or Copy:

Click either icon at right to download.

Or, click in the text box below to copy. You can then paste the content into an email.

Click Ctrl-C (⌘-C on a Mac) to copy/paste the contents below:

Attending Search Marketing Expo – SMX West 2012

Please consider approving my request to attend Search Marketing Expo – SMX West 2012 in San Jose, CA February 28 – March 1.

Attending this conference is a worthwhile investment. Here’s why:

* SMX West sessions (nearly 60 to choose from) provide actionable tactics and best practices we will implement to drive traffic and increase conversions;
* SMX West covers all of the online marketing options we are now using or should consider, including paid search advertising, SEO, social media (organic and paid), display advertising and local/mobile.
* SMX West is an outstanding networking opportunity. I’ll meet other internet marketers and learn how they’re tackling the marketing challenges we’re currently working to solve.
* SMX West is programmed by independent experts, not vendors or an agency with services to sell. The conference is co-chaired by Danny Sullivan and Chris Sherman; who have been programming must-attend internet marketing conferences for more than 10 years.
* Check out this video of people who attended last year’s SMX West http://www.youtube.com/watch?v=rft7H8ty3k4

The investment in attending SMX West breaks down like this:
Pre-conference rate = $1595 (expires February 26, 2012)
Airfare: $500 
Hotel: (3 nights at $169  doesn¹t include tax) $507
Total: $2602

I am requesting approval now so we can take advantage of the pre-conference
rate of $1595  a $100 savings off the full price. Rates increase February
27.

An SMX registration includes  for free  lots of money-saving services that
other conferences don¹t provide, including:
* Breakfast and hot lunches every day
* Snacks and drinks all day
* Wi-Fi access so I can stay connected
* Networking events and birds-of-a-feather lunches so I can meet others
working on the same challenges

Thank you for considering this request. Again, if I get approval now, then
we can save $100 on the registration. The total investment will be just
$2600.

ready to go? register now!