Using Google Analytics to Improve Your Online Marketing & Business!

A workshop for Marketers and Webmasters
SMX West: March 11, 2011

Many organizations, large and small, struggle to go beyond basic web metrics of visitor counts and page view volumes. Smart organizations use data to optimize current campaigns and plan for new ones.

To reach this stage, you need to plan your web analytics strategy, understand your reports and define what constitutes success for your business, industry and competitive landscape. In this seminar, Google Analytics consultant Feras Alhlou will walk you through what you need in order to drive your online marketing strategy ahead of your competition.

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Seminar Agenda

Morning Session – Marketer/Business Focus – Strategy & Planning

• Web Analytics Strategy – approach, opportunities and limitations
• How It Works – overview, accuracy and privacy implications, integrating with other data
• PRACTICAL – understanding the user interface
• Advanced Features Overview – clever stuff you can do with Google Analytics

Afternoon Session – Webmaster/Technical Focus – Implementation

• Accounts & Profiles, Filters & Goals – structure your data properly
• External Campaign Tracking – measure performance of search, email, banner campaigns
• Reporting – dashboards & insights
• Advanced Segmentation & Custom Reports – powerful ways to find insights

Feras will be available after the workshop for Q&A and on-the-fly Google Analytics site audits.

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Your Workshop Leader:
Google Analytics Authorized Consultant Feras Alhlou

Feras Alhlou is a founder of E-Nor, a leading Web Analytics consulting firm based in Santa Clara, California. Feras has been conducting Analytics and Online Marketing training for over five years in the US & Canada, Europe, Asia-Pacific, Latin America and the Middle-West. E-Nor provides analytics training, implementation and consulting to small, mid-size and large organizations including Fortune 1000 companies.

Feras led E-Nor to certification as a Google Analytics Certified Partner (GACP) and a Google Website Optimizer Certified Partner. Feras is a blogger (www.e-nor.com/blog), speaks at industry conferences such as SMX, shares successful case studies on measurement and improving ROI, and his articles and posts are published on WebProNews and the official Google Analytics blog.

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Register now!

for Google Analytics Seminar @ SMX West 2011.

Seats are limited. Register today!

The Google Analytics Seminar will be held on Friday, March 11 at the San Jose Convention Center. The seminar will begin promptly at 8:30am; please arrive at least 15 minutes early to register and pick up your course materials. Breakfast, lunch and snacks will be served.

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Testimonials

“I wanted to thank E-Nor for the great work you’ve done in helping Blue Shield set up Google Analytics and taking us through the process of understanding the User Interface. We are enjoying the training sessions and the entire team feels very confident in your expertise. Thank you!”

- T. S., Online Member Acquisition, Blue Shield of California

“I just wanted to say thank you for the most excellent and helpful seminar on Google Analytics. I learned many useful tips and tricks that I would probably never have learned otherwise w/o digging deep into some forum or random blog posting. Please do keep me in the loop for future seminars, I’ll be first in line.”

- E.N., NEC Corporation of America

“I wanted to thank you for yesterday’s [analytics] workshop. I found it to be immensely valuable…Please keep me posted about the advanced training. Also, a colleague of mine may be interested in attending the intro class…”

- Lawrence S. G., City and County of San Francisco Register now!

for Google Analytics Seminar @ SMX West 2011.