In-house SEO Exchange @ SMX West

San Jose, CA: March 14, 2013

A Full-day of “Open the Kimono” Knowledge Sharing

The only event designed by in-house SEOs for in-house SEOs

The In-house SEO Exchange at SMX is one full day exclusively dedicated 100% to in-house SEO, by in-house SEOx. This means that the types of challenges you face and the types of questions that you have can be discussed openly with people in the room.

Because attendees are all in-house SEOs, the walls come down and you get to talk to the people actually doing SEO at the big brands, build relationships and share solutions that you would normally only hear behind closed doors. There is no other workshop with this level of sharing.

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Experience the Difference of the In-house SEO Exchange:

Address Enterprise-Level Technical Issues: Learn from a room full of others in e-commerce, publishing, lead-gen, and B2B, how they deal with unique technical issues in their applications. For example, the use of canonical tags, mitigating the negative effects of Penguin/Panda updates, integrating social media and UGC, improvements in search bots’ capabilities, etc.

Learn What Is in Powerful Reporting for Stakeholders: Find out the who, what, when, how other in-housers are reporting SEO metrics and KPIs to help demonstrate the value of SEO or build the business case for bigger SEO budgets.

Understand How to Manage SEO Across the Organization: Learn from top brands, the strategies they use for making SEO a bigger priority, distributing the workload to other positions, and integrating SEO into the workflow more seamlessly.

Trouble-Shoot SEO Strategies: Whether the focus for 2013 is doing a better job of local SEO on a national level, going through a major site-redesign, measuring the impact of link building campaigns, or expanding your online presence into foreign markets – someone at the In-house SEO Exchange will have been there before.

Get More from Your SEO Budget: Hear first-hand the experiences other enterprise-level SEOs have in getting the most value out of their SEO budget – have frank discussions on the must-have tools (and those that can be skipped), what gets outsourced (and recommended vendors), and even personal experiences with *gasp* paid links!

Get More Mileage from Your Work Week: Learn how to be a more efficient in-house SEO, leverage other roles in the organization and take away what other in-house SEOs are doing to shave time off their tasks.

And Much More: The In-house SEO Exchange and brainstorming is dynamic by nature. Attendees help set the agenda to ensure your most pressing SEO questions are addressed.

The In-house SEO Exchange is intimate: Facilitated discussions keep the conversations moving and foster relationship building. All of the participants are in-house SEOs.

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Exchange Ideas with Industry Leaders:

Mingle with enterprise-level companies, facing your same challenges. Below is just a sample of the brands that have attended in the past.

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Attendees Agree; It’s One of the Best Parts of SMX:

Comments from surveys and emails to us after the event:

“The needs of search marketers doing SEO in-house are broader than the topics covered at most conferences. It’s not just about basic tactics: you also have to deal with organizational, political and process-related challenges. Insights into how to get past these hurdles often come from peers at other companies who either are or have been going through similar challenges. Having a day that is dedicated to enabling these conversations is priceless.”

- Olivier Lemaignen, Group Manager, Global Search Marketing – Intuit

“The small group atmosphere lets you tap into the collective intelligence of talented search marketing experts from across the internet. Moreover, by meeting and sharing with these individuals, you have the opportunity to establish friendships and grow your network of resources – a HUGE plus for future conferences.”

- Attendee from SMX Advanced

“The opportunity to just sit and bounce ideas off others in a semi-guided and themed way was unique and clearly the best bit…pub meets never have that kind of focus, and those kind of conversations rarely flourish in a standard conference situation. Understanding and agreeing that what was said in the room stayed in the room allowed for a much free-er discussion and I think was really valuable for everyone.”

- Attendee from SMX Advanced

What Makes this Event Especially Great for In-house SEOs?

“I loved that it was centered around the questions of each attendee. Your format for the In-House SEO exchange is right on.”

- Enterprise-Level In-house SEO, Attendee from SMX Advanced

“The best component is being able to interact with other in-house search marketers and bounce ideas off each other. I would recommend it for this reason.”

- In-house SEO, Kelley Blue Book

What Was Your Big Take-away?

“I came away with really good knowledge that will help me put together our long term plan.”

- Attendee from SMX East

“Everyone in attendance was helpful and encouraging. I feel as if I gained a whole support group in one day.

- Gretchen Heying, ExOfficio

“The connections that I made from those round tables were truly valuable.”

- Chase Johnson, CHG Healthcare, SMX Advanced

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Register now!

for for In-house SEO Exchange @ SMX West.

* Requirements to Attend:
You must be willing to share your experiences, insights, lessons learned and contribute to the Exchange. You must be an in-house SEO professional to attend (not employed by a company offering search marketing services).

If you have any questions, please contact Jessica Bowman at 415-990-3407.

In-house SEO Exchange will be held Thursday, March 14 at the San Jose Convention Center. The seminar will begin promptly at 8:30 am; please arrive at least 15 minutes early to register and pick up your course materials. Breakfast, lunch and snacks will be served.

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About Jessica Bowman

Identified as one of the industry’s top in-house SEOs, Jessica Bowman is now the founder of SEOinhouse.com, a leading advocate for in-house SEO and known for getting in-house SEO programs up and running quickly, systematically and profitably. Jessica tells it like it is, with candid, realistic advice about SEO strategy, tactics, and implementation options.

From IT to SEO: Jessica brings a different perspective than many search marketers on how to execute SEO by integrating it into existing systems and processes. Her diverse experience in project management, website usability and process analysis gives her the insight to ask the right questions in the right order to identify the best approach for implementing SEO.

Jessica isn’t just a “tech geek”… she has a talent for figuring out what a company needs and what it doesn’t need, identifying where the focus should be, pointing out what isn’t worth the effort, and taking action to start maximizing a company’s SEO efforts. A long-time advocate of in-house SEO, Jessica can show you how to leverage your existing resources and talent to produce the maximum return on SEO investment.

Register now!

for for In-house SEO Exchange @ SMX West.

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Meet the Speakers

Dave Lloyd, Manager of Global SEO, Adobe

Also leading up the panels and discussions is Adobe’s Manager of Global SEO, Dave Lloyd. At Adobe, Dave leads a global team delivering organic search strategy. As part of Global Demand Generation, his team delivers on KPI-driven results including worldwide software trials, sales leads, and revenue metrics. In his prior role at Cisco, he oversaw Global SEO Strategy for all Enterprise products. He is Google-certified, with 10 years in Search Marketing, and a Business degree from U.C. Davis.

Christi Olson, Search Marketing Manager, Harry and David

Christi Olson is the Search Marketing Manager for gourmet gifting experts Harry & David Inc and their portfolio of brands including Wolfermans and Cushmans. She is responsible for driving the strategic integration, development, planning, execution and optimization of comparison shopping engines, local, organic and paid search initiatives. She has been working with the top brands helping to define and grow their search marketing saavy for more than seven years. Prior to her role at Harry and David, Christi was a Sr. Analytics Consultant at Pointmarc, Director of Marketing at Decide.com, and a Senior Search Manager at Microsoft responsible for launching and developing the paid search programs within MSN, Bing, and Windows.

She is a graduate of the University of Idaho with a BS in Marketing. When she’s not online she can be found running in road and trail races across the country, or volunteering with the Rogue Valley After Five Rotary Club and Junior League of Jackson County

Eli Schwartz, Online Marketing Manager, Survey Monkey

Eli Schwartz is the Online Marketing Manager for SurveyMonkey, the world’s largest online survey company. He oversees all SEO efforts and strategies on SurveyMonkey properties across 16 languages. SurveyMonkey serves over 14 million customers worldwide, including 99% of the Fortune 500, and collects over 1.5 million online survey responses daily. The Company sits squarely at the intersection of several key technology trends including cloud-based software-as-a-service, data analytics and the consumerization of enterprise software. Prior to SurveyMonkey, Eli was the Director of Search and Social Media at High Gear Media, an online content startup where he managed SEO, Social Media, and Paid Marketing.

Michael Nguyen, Director of SEO, Shopzilla

Michael Nguyen is Director of SEO for Shopzilla and Bizrate, Inc. He specializes in building large scale SEO platforms and operations.

Michael has been involved with web development and internet marketing since 1999. Currently his work involves search engine optimization strategy for Shopzilla, Inc. Michael also serves as a contributing writer for Digital Web Magazine and Search Marketing Standard.

Also speaking, Jennifer Barnhilll, Cisco