International Search Summit @ SMX West

“I came to the International Search Summit with an international SEO problem. I left with a solution.”
- Dan McCourt, Ecommerce Manager, SouthCo – ISS@SMX East delegate

International Search Summit @ - San Jose - February 27, 2012

The International Search Summit talks international search with international experts. It’s the only event focused on multinational search marketing issues and provides practical advice, solutions and techniques for improving global online performance.

At the International Search Summit you’ll get:

In-depth sessions on International SEO, PPC and Social Media topics
Networking opportunities with international search experts and global search engines
Breakout discussion groups to delve deeper into specific topics, share experiences and solve problems
Global marketing insights to help shape your international online activity
Access to Global Central Insights – a knowledge bank of information, research and data on international search topics (12 months access)

Registration for ISS is limited – Register today!

Interested in speaking at ISS@SMX West?

Fill out our Speaker Submission Form.

International Search Summit – SMX West
8:30	Introduction and Global Search Engine Headlines An introduction of what to expect from the day and an introduction to the topic of international search, with a look at some of the latest global search engine developments. Speaker: Gemma Birch – WebCertain
9:15	Lessons Learnt from an International Rollout Eli will look at the key steps involved in rolling out an SEO campaign in a new market/language, highlighting the fundamentals to consider and sharing lessons learnt from previous experiences. Speaker: Eli Schwartz – SurveyMonkey
9:45	Links, Brand, Digital PR & Reputation on an International Stage Mel will take us on a whirlwind tour of just how link intelligence can be useful in gaining a competitive edge wherever you are (or wherever you want to be) in the world. Speaker: Mel Carson – Majestic SEO
10:15	Coffee Break
10:45	Understanding And Implementing Geo-Targeting When targeting multiple countries and languages, ensuring that the right content appears in front of the right user is one the biggest challenges. This is the complete guide to planning a geo-targeted strategy for your global websites. Speaker: Andy Atkins-Krüger – Webcertain
11:15	Keynote: Fireside Chat with Google Maile Ohye, Senior Developer Programs Engineer at Google, will be talking with Andy Atkins-Krüger about the challenges, solutions and best practices of running global websites and targeting a multilingual audience. Speaker: Maile Ohye – Google
12:15	Lunch
1:15	Using Keywords to Drive Global Success We all know keywords are important for search – but how can this valuable data be used in a wider business context to boost global performance? Here we’ll look at how keyword data can help understand international markets and shape a global strategy. Speaker: Bill Hunt – Back Azimuth Consulting
1:45	Content Acquisition for Global Organizations There is no doubt that content is key to online success yet creating and managing content internationally is no easy task. Aris will share tips and techniques for developing a global content strategy, using content tactically and managing that all important ROI. Speaker: Aris Vrakas – Orbitz
2:15	International Content Strategies Christina will look at some of the factors to consider when planning international content strategies and use case studies to demonstrate real-life scenarios. Speaker: Christina Zila – Textbroker
2:45	Break
3:15	Succeeding in Europe’s Largest Internet Market: Russia Russia is the biggest internet market in Europe, yet is one of the most challenging for international organizations to enter. Understanding and using Russia’s leading search engine Yandex is essential for any busines targeting Russian users and here, Preston will give insights and advice on how to do this. Speaker: Preston Carey – Yandex
3:45	Interactive Debate: Breakout Sessions Breakout into small groups to discuss specific topics in more detail and share experiences, challenges and solutions. Each session will be led by a moderator.
5:00	Networking Drinks

** Sessions/Speakers may be subject to change

Why Attend?

After the International Search Summit, you’ll be able to:

Avoid wasting money on poorly planned international campaigns
Identify which markets offer the best opportunities for your business
Highlight ways to improve your existing international campaigns
Understand which search engines are used by your audience
Avoid language and culture traps that could hinder your success
Make your global marketing budget go further
Develop relationships with the new contacts you’ve made

Who’s Speaking?

Speakers at the International Search Summit come from all over the globe and are selected because they are specialists in international search. There is a mixture of in-house specialists, search engines, social networks, agencies, thought-leaders – there are no restrictions on who we will invite to speak – as long as they are international specialists.

Previous speakers have included:

Search Engines – Baidu, Yandex, Ayna, Bing, Eniro

Social Media – YouTube, Plaxo, Bebo,

Global Brands – Xerox, Nokia, Autodesk, KLM

Industry Experts – Bill Hunt, Mikkel deMib Svendsen, Shari Thurow, Greg Jarboe, Andy Atkins-Krüger

Who Is It For?

Anybody involved in international online marketing:

If you’re an In-House Marketer, it’s for you
If you’re a Marketing Director or CEO, it’s for you
If you’re an Account Manager for international projects, it’s for you
If you take care of Localization, it’s for you
If you’re a Web Developer or Webmaster, it’s for you

Registration Options	On Site
All Access Pass + Workshop	$2,795
Workshop Only*	$1,195
Workshop Only – 3 Pack	N/A
Workshop Only – 6 Pack	N/A
Workshop Only – 12 Pack	N/A

for International Search Summit @ SMX West 2013.

What Past Delegates Have Said:

I’d highly recommend the International Search Summit to anyone who is venturing into the International space…

“…the International Search Summit was worth every minute of my time. I had full confidence in the expertise of all the speakers since they had intimate working knowledge with both small and large sites, and provided great insights into the best tactics & strategies for both. I’ve been doing SEO since 2001, but I haven’t dabbled much in the International space; so as an SEO veteran but an Int’l newbie, I was amazed at how some of the smallest considerations can have some big effects. I’d highly recommend the International Search Summit to anyone who is venturing into the International space or wants to improve their current search engine standings.”

Eric Wu, Director of SEO, eHow.com

“I was very impressed with the presentations. Unlike other conferences I have been to, the vast majority of the content was new and actionable. I learned a lot.”

Danny Dover, Lead SEO, SEOmoz.org

“The Summit was very informative, provided me with up-to-date knowledge and market trends through some excellent presentations and expanded my network of business contacts”.

Millen Shah, businesslink.gov.uk

“The International Search Summit was a very well organised event, presenting interesting angles and views on issues and developments in Global Search. It discussed best practices for targeting multiple markets online and gave valuable insight into specific key markets. There was also the opportunity to network.”

Michal Stefan, I & Q Group.

“The International Search Summit was an amazing day. I picked up lots of useful information, had some very interesting conversations and the food was really nice (a rarity at conferences!)”.

Jamie Peach, Razorfish

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