International Search Summit @ SMX West

“I came to the International Search Summit with an international SEO problem. I left with a solution.”
- Dan McCourt, Ecommerce Manager, SouthCo – ISS@SMX East delegate

International Search Summit @ - San Jose - February 27, 2012

The International Search Summit talks international search with international experts. It’s the only event focused on multinational search marketing issues and provides practical advice, solutions and techniques for improving global online performance.

At the International Search Summit you’ll get:

In-depth sessions on International SEO, PPC and Social Media topics
Networking opportunities with international search experts and global search engines
Breakout discussion groups to delve deeper into specific topics, share experiences and solve problems
Global marketing insights to help shape your international online activity
Access to Global Central Insights – a knowledge bank of information, research and data on international search topics (12 months access)

Check out the sessions and speakers below!

Registration for ISS is limited – Register today!

Program by WebCertain

International Search Summit 2012 Agenda.

8:30	Introduction to International Search Andy will introduce a day of international search by looking at the major issues marketers face targeting search engines globally. Speaker: Andy Atkins-Krüger – WebCertain
9:00	Developing a Global Search Center of Excellence Developing a centralized process for sharing information and best practices can drastically improve the efficiency and effectiveness of a global search program. Bill will discuss the factors which contribute to a successful COE and share models for developing them. Speaker: Bill Hunt – Back Azimuth Consulting
9:30	Google: New Markup for Multilingual Content Google has announced changes to the way it manages language/country targeting, which will affect anyone running websites in more than one language or country. This session will analyse the impact of the changes and offer advice on how to implement them effectively. Speaker: Susan Moskwa – Google
10:00	Coffee Break
10:30	IDNs and TLDs – Global Domain Strategies Deciding which domains to use and how to use them is a common challenge in international search. Tina Dam, formally of ICANN, will talk about the different domain options available including cctlds, tlds and IDNs and suggest suitable domain strategies for global websites. Speaker: Tina Dam – MyTLD
11:00	Keyword Research for Spanish Speaking Markets Spanish is one of the most widely spoken languages in the world, spanning several continents and accounting for 8% of all online searches globally. Ani will focus on keyword research techniques for Spanish speaking markets, including the US and highlight the key characteristics of these markets and their users. Speaker: Ani Lopez – Cardinal Path
11:30	Breakout Session – Interactive Debate Breakout into small groups to discuss specific topics in more detail and share experiences, challenges and solutions. Each session will be led by a moderator. Session will cover: International SEO International Link Building Hosting and Domains
12:00	Lunch
	Afternoon Sessions Overview Yes Google is important, but it’s not everything when it comes to international search. The following sessions focus on markets where Google is not the market leader and examine the search engines providing the competition.
1:15	Yandex: Russia and Beyond Yandex has long been the most popular search engine in Russia, and following a successful IPO in 2011, it is expanding into other markets including Turkey and the Czech Republic, in the hope of replicating its Russian success. Preston Carey will present an overview of Yandex and its target markets, as well as sharing tips for running effective SEO and PPC campaigns. Speaker: Preston Carey – Yandex
1:45	Naver: Search in Korea Like Yandex, Naver has long held the position of search engine market leader in South Korea, a market with extremely high internet penetration. Kyle Choi will provide optimisation tips for organisations targeting a Korean audience through Naver, as well as important insights into the search behaviours of Korean web users. Speaker: Kyle Choi – Naver
2:15	Baidu: Search and Social in China China is the world’s largest, yet probably most complex internet market. Google famously withdrew from the country in 2010 and popular social sites like Twitter, Facebook and YouTube are simply banned, due to its strict censorship policies. Yet the opportunities for global organisations in China are huge. Allen Qu will share SEO tips for Baidu, China’s largest search engine, and discuss how to integrate search and social, in major Chinese social networks including Sina Weibo and RenRen. Speaker: Allen Qu – NetConcepts
2:45	Coffee Break
3:15	The Social World Beyond Facebook Facebook might be the world¹s biggest social network, but it¹s not the only one. Michael will introduce some of the major social networks competing with Facebook in markets including China, Japan, Russia and The Netherlands. He will share insights into who uses the sites, what they offer to advertisers and how organizations can leverage them as part of a global online strategy. Speaker: Michael Bonfils – WebCertain US
3:45	Breakout Sessions – Interactive Debate Breakout into small groups to discuss specific topics in more detail and share experiences, challenges and solutions. Each session will be led by a moderator. The most popular sessions will be run: International SEO International PPC Global Social Media Managing Global Search In-House Global Mobile Search

Interested in speaking at ISS@SMX East?

Fill out our Speaker Submission Form.

Why Attend?

After the International Search Summit, you’ll be able to:

Avoid wasting money on poorly planned international campaigns
Identify which markets offer the best opportunities for your business
Highlight ways to improve your existing international campaigns
Understand which search engines are used by your audience
Avoid language and culture traps that could hinder your success
Make your global marketing budget go further
Develop relationships with the new contacts you’ve made

Who’s Speaking?

Speakers at the International Search Summit come from all over the globe and are selected because they are specialists in international search. There is a mixture of in-house specialists, search engines, social networks, agencies, thought-leaders – there are no restrictions on who we will invite to speak – as long as they are international specialists.

Previous speakers have included:

Search Engines – Baidu, Yandex, Ayna, Bing, Eniro

Social Media – YouTube, Plaxo, Bebo,

Global Brands – Xerox, Nokia, Autodesk, KLM

Industry Experts – Bill Hunt, Mikkel deMib Svendsen, Shari Thurow, Greg Jarboe, Andy Atkins-Krüger

Who Is It For?

Anybody involved in international online marketing:

If you’re an In-House Marketer, it’s for you
If you’re a Marketing Director or CEO, it’s for you
If you’re an Account Manager for international projects, it’s for you
If you take care of Localization, it’s for you
If you’re a Web Developer or Webmaster, it’s for you

Registration Options	On Site
All Access Pass + Workshop	$2,795
Workshop Only*	$1,195

for International Search Summit @ SMX West 2012.

What Past Delegates Have Said:

I’d highly recommend the International Search Summit to anyone who is venturing into the International space…

“…the International Search Summit was worth every minute of my time. I had full confidence in the expertise of all the speakers since they had intimate working knowledge with both small and large sites, and provided great insights into the best tactics & strategies for both. I’ve been doing SEO since 2001, but I haven’t dabbled much in the International space; so as an SEO veteran but an Int’l newbie, I was amazed at how some of the smallest considerations can have some big effects. I’d highly recommend the International Search Summit to anyone who is venturing into the International space or wants to improve their current search engine standings.”

Eric Wu, Director of SEO, eHow.com

“I was very impressed with the presentations. Unlike other conferences I have been to, the vast majority of the content was new and actionable. I learned a lot.”

Danny Dover, Lead SEO, SEOmoz.org

“The Summit was very informative, provided me with up-to-date knowledge and market trends through some excellent presentations and expanded my network of business contacts”.

Millen Shah, businesslink.gov.uk

“The International Search Summit was a very well organised event, presenting interesting angles and views on issues and developments in Global Search. It discussed best practices for targeting multiple markets online and gave valuable insight into specific key markets. There was also the opportunity to network.”

Michal Stefan, I & Q Group.

“The International Search Summit was an amazing day. I picked up lots of useful information, had some very interesting conversations and the food was really nice (a rarity at conferences!)”.

Jamie Peach, Razorfish

ready to go? register now!