San Jose, CA: March 1 - March 3, 2016

San Jose McEnery Convention Center

MarketingLand’s Social Media Marketing Boot Camp

SMX Social Media Marketing - Boot Camp

Social Media Marketing (SMM) can be overwhelming when you are just starting out. That’s why the editors at Marketing Land created the Social Meda Marketing Boot Camp — a one day program featuring:

  • sessions that will prepare you to engage with your customers via social media and harness the power of “virtual word of mouth” …right away
  • networking opportunities that will introduce you to others in the industry who will prove to be professional resources and personal friends, including our online social networking tool to meet people before the conference and in-person networking activities like birds-of-a-feather topic lunch tables!

Boot Camp-only passes are available for an incredible low price! You can also attend any or all of the Boot Camp sessions if you have an SMX West All Access pass. Keep reading to learn more.

Attend All the Boot Camp Sessions and Get Your Certificate of Completion

Attend each of the Boot Camp sessions and you’ll receive your Certificate of Completion to take home with you, signed by Danny. In order to receive your certificate, you’ll need to get your attendance validated at the end of each session. Only those who can demonstrate attendance at all Boot Camp sessions will receive certificates.

Social Media Marketing Boot Camp is programmed by conference co-chairs Danny Sullivan and Chris Sherman. Danny and Chris have taught basic and advanced internet marketing tactics to tens-of-thousands of marketers for more than a decade. Danny is founding editor of Marketing Land, the news and analysis blog for internet marketing professionals, and is Chief Content Officer for SMX parent company Third Door Media. As Vice President of Event Editorial, Chris the creative force behind SMX events around the world. He is also the author of several books on search marketing and technologies.

Marketing Land’s Social Media Boot Camp Agenda, March 11, 2014

9:00am-10:30am: Social Media 101
Like many, you may have participated in social media casually, but as a marketer it’s crucial to have a deeper understanding of what works, what doesn’t and who the major players are. You need to know the subtle but key differences between paid, earned and owned social media channels. And of course, while social media is great for marketing and branding, it can also be an effective channel for PR, customer service, community building and other areas.

This session sets the stage for the rest of the day by equipping you with the core fundamentals of social media marketing.

11:00am-noon: The Essential Guide To Social Media Etiquette
You’ve read the horror stories: Well-intentioned company makes a social media blunder, and seemingly within moments they’re being criticized and mocked as news of the mistake spreads like wildfire across the social media landscape. As even prominent brands and giant companies have learned, it’s easy to make disastrous mistakes with social media.

But it’s also relatively easy to take preventive measures to avoid getting into trouble. This session shows you how to mind your social manners.

1:30pm-3:00pm: Facebook For Business & Other Paid Social Media Opportunities
Facebook is the largest social sharing site on the internet, and your customers expect to find you there. What will you offer them? How will you get them to like your business? What will you do in exchange for their loyalty? And how can you use Facebook to promote your business and find more customers?

Other social media platforms also offer advertising options, enabling you to broaden your reach and find new customers. This session explores the strategies and tactics needed for your business to get the maximum return on your investment in Facebook as well as other paid social media opportunities, and how to best take advantage of what each has to offer.

3:30pm-4:45pm: Twitter For Business
Ask anyone – Twitter is “easy.” Just sign up, and tweet your pithy 140 character updates whenever inspiration strikes. That’s true for individuals – but using Twitter for business requires a lot more thought and care.

For starters: Why are you using Twitter? For branding? Customer service? Sales? And what type of “corporate image” are you trying to present and maintain? This session shows you how to establish an effective Twitter presence.”

Note: Agenda is subject to change.

Two Ways to Attend MarketingLand’s Social Media Marketing Boot Camp!

Social Media Marketing Boot Camp will take place Tuesday, March 11, 2014. There are two ways to attend:

  1. A Boot Camp pass is good on March 11 for the sessions listed above, the SMX West keynote, Expo Hall reception, and access to our attendee-only Facebook group to meet others and set appointments before the conference.
  2. An All Access pass provide you admission to Boot Camp and all SMX West activities (see what you get with an All Access Pass here). You get all three days of sessions and networking activities for one low price.

Register here for SMX Boot Camp!


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