Workshops at Search Marketing Expo – SMX West

Don’t miss out on this exciting opportunity to learn from the pros!

Workshops will be held Monday, March 10, 2014 at the San Jose Convention Center.

Extend the SMX experience! Take a deep dive on SEO, PPC, content marketing and international search at an SMX Workshop. Conducted by recognized thought leaders in their fields, these educational resources offer best-practices training and critical industry networking opportunities. Check out the line-up:

Bruce Clay SEO Training

Bruce Clay SEO Training

Learn the latest best-practices fundamentals directly from the world-renowned industry expert who coined the term “SEO”. Bruce Clay’s SEO Training course offers a detailed overview of the ranking and placement techniques required to overcome competition for top search engine rankings for desired keywords.

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Certified Knowledge Advanced AdWords Training

Advanced AdWords Training @ SMX West

Even with all of the new marketing channels that have opened up over the years, AdWords is still the core of many companies interactive campaigns. If your PPC campaigns are not running efficiently, it can have a drastic impact on your bottom line.

Join Brad Geddes for a full day of AdWords education and discussion that will teach you not only the best practices, but also advanced concepts and strategies that are based upon a decade of research and testing.

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International Search Summit @ SMX West 2011 - San Jose, CA - March 11, 2011

International Search Summit @ SMX

If you work on international search and social media campaigns, you know it’s totally different from running campaigns in just one market. There are language issues, cultural factors, legal requirements, local search engines and social networks, differing trends and user needs.

Identify which markets are right for your business, understand global search engine usage, discover new channels and tools to engage with customers around the world and ensure you get the best ROI on your global marketing spend. All this and more in the one day International Search Summit, the only event for specifically for international marketers. ISS is programed by international search agency WebCertain Group LTD.

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Content Marketing Accelerator

Content Marketing Accelerator @ SMX

There’s no doubt. Content is King online. Last year, businesses spent nearly $20 billion developing content for online distribution. Google rewards quality content and update frequency in its continuous algorithm updates. Mastering the art of content creation, promotion and distribution is an essential skill.

By the end of Content Marketing Accelerator, you’ll know how to create, implement, and sustain a successful content marketing program for your organization. This course will cover content strategy, research, development, promotion, distribution and optimization. All attendees will receive a course workbook and a complimentary copy of Accelerate! Move Your Business Forward Through the Convergence of Search, Social & Content Marketing.

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In-House SEO Exchange

In House SEO Exchange @ SMX

The In-house SEO Exchange is a closed-door event for In-house SEOs only. We tackle the pressing issues facing enterprise-level SEOs through candid and open discussion with others in the trenches. Learn the types of technical tricks, organizational management, reporting metrics, and many other SEO strategies the in-housers are applying at big brands like Disney,, eBay, and Logitech to build best of class in-house SEO programs.

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Social Content Distribution for SEO: The New Link Building

aimClear’s Social Content Distribution for SEO: The New Link Building @ SMX West

Combining paid and organic tactics is the way content gets distributed on social networks and how links get built in this post Penguin/Panda world. Join Marty Weintraub and the aimClear team to learn how you can use paid/organic social media to generate:

  • Links from high-authority sites
  • Authentic social signals from authoritative users
  • Targeted social traffic to content that converts …and much more!

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