Full Conference Agenda - Day 3
SMX West: Santa Clara - February 26-28, 2008
View: At-A-Glance • Day 1 • Day 2 • Day 3 • SMX Theater Presentations • Print Version
SMX West - Day 3
Thursday, February 28th, 2008 |
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9:00am-10:00am |
Keynote Generation Next: Search In The Coming Decade - In this panel, luminaries from the major search engines discuss where they see search going as the decade unfolds.
Moderators:
Chris Sherman, Executive Editor, Search Engine Land Gord Hotchkiss, President and CEO, Enquiro Speakers:
Brad Goldberg, General Manager, Search Business Group, Microsoft
Dr. Larry Heck, Vice President of Search and Advertising Sciences, Yahoo!
Doug Leeds, Senior Vice President of Product Management, Ask.com
Peter Norvig, Director of Research, Google Inc.
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10:00am-10:45am |
Break |
10:45am- 12:00pm |
SEO & Linking Track Industrial Strength SEO - When you're doing SEO for a big site -- or tens or hundreds of sites -- you've got to bring in the big tools, lots of organization and know how to integrate SEO as a regular part of web production and employee thinking in general. More in this session.
Moderator: Detlev Johnson, CEO, Search Return
Q&A Moderator: Matt McGee, SEO Manager, Marchex Speakers:
Martin Laetsch, Senior Director of Search Strategy, Covario, Inc.
David Roth, Director of Search Engine Marketing, Yahoo!, Inc.
Marshall D. Simmonds, Vice President of Enterprise Search Marketing, The New York Times
Analytics & Usability Track Web Analytics Roundtable - This session provides an overview of web analytics and how it can be used to analyze search marketing performance, followed by Q&A with web analytics experts and tool representatives.
Moderator: Jim Sterne, Founding President and Chairman, Web Analytics Association
Q&A Moderator: John Marshall, CTO and Founder, Market Motive Speaker:
Gary Angel, President, Semphonic
Q&A Speakers: Mikel Chertudi, Senior Director, Demand Marketing, Omniture
Brett Crosby, Senior Manager, Google Analytics
Richard Zwicky, CEO, Enquisite
Special Topics Track Growing Your Small SEM Firm - You're getting -- or want to get -- more business than your small SEM firm can handle. Do you scale up by hiring more people? If so, what trade-offs do you face, and how do you scale successfully? These issues and more are explored during this panel.
Moderator: Chris Elwell, President, Third Door Media
Q&A Moderator: Dana Todd, Chief Marketing Officer, Newsforce Speakers:
Fionn Downhill, CEO, Elixir Systems
Damian Finley, Managing Director, Epiar
Lisa A. Wiliams, Owner & Project Manager, MEDIA Forte Marketing
Insights & Checkup Track Generation Google: A Talk With Today's Teens - They've grown up with search engines as an everyday fact-of-life, rather than some magical new technology that's revolutionized finding information. This panel of "Generation Google" teens, as some have dubbed them, answers questions about how they search, view search engines and yes -- even do search marketing of their own.
Listen to a short audio preview!
Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land
Q&A Moderator: Cindy Krum, Senior SEO Analyst, Blue Moon Works, Inc. Speaker: Evan Fishkin, quintessential Google generation teen
Harrison Gervirtz, CEO, Gevirtz Media LLC
Chloe Spencer, Blogger, The Ultimate Neopets Cheats Site
Andrew Sutherland, Owner, Quizlet
Sponsors & Partners Track The 10 Truths Every CMO Must Know About Search Marketing -
Moderator: Chris Sherman, Executive Editor, Search Engine Land
Speakers:
Rob Davidson, Vice President of Marketing, Build Direct
Dave DeVries, Marketing Manager, Microsoft, Small Business
Kieth M. Dieruf, Manager of Online Marketing, Ameriprise Financial, Inc.
Brian Kaminski, Managing Director, iProspect (San Francisco)
John Middlebrook, Director of Web and Creative Design, Allegis Group, Inc.
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12:00pm- 1:30pm |
Lunch |
1:30pm- 2:30pm |
SEO & Linking Track SEO Q&A - PowerPoint Free! Put your questions about SEO to our panel of experts and get answers about ranking and crawling issues.
Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land
Q&A Moderator: Cindy Krum, Senior SEO Analyst, Blue Moon Works, Inc. Speakers:
Greg Boser, President, 3 Dog Media
Bruce Clay, President, Bruce Clay, Inc.
Todd Friesen, Vice President of Search, Visible Technologies
Jill Whalen, CEO and Founder, High Rankings
Analytics & Usability Track Analyzing The Competition - What the competition is doing might be what you should be doing. But how to plant a spy? No need! There are variety of ways to perform competitive research from outside the company. This session covers techniques, tools and tips.
Moderator:
Chris Sherman, Executive Editor, Search Engine Land
Q&A Moderator: John Marshall, CTO and Founder, Market Motive Speakers:
Jake Baille, Managing Director, STN Labs
Christine Churchill, President, KeyRelevance
Bill Tancer, General Manager, Global Research, Hitwise
Special Topics Track In House Issues - In this session, a look at topics to help those doing search marketing internally for a company, including how to make the transition from agency work to in house SEM and advice on how to increase your support and success of search marketing from within your organization.
Moderator: Jessica Bowman, Senior Marketing Manager, Yahoo! Inc.
Q&A Moderator: Gillian Muessig, President, SEOmoz Speakers:
Paul Bruemmer, Director Search Marketing, Red Door Interactive
Bill Macaitis, Vice President of Online Marketing and SEO, Fox Interactive Media
William Scully, Director eMarketing, Siemens
Bob Tripathi, Search Marketing Strategist, Discover Financial Services
Derrick Wheeler, Senior Search Engine Optmization Architect, Microsoft
Insights & Checkup Track Paid Search Checkup - Does your ad campaign need help? This session of paid search experts goes live on the web to review ads and landing pages. Offer up your campaign or review or learn as others are examined. Moderator: Rob Kerry, Editor, Sphinn
Andrew Goodman, Founder and Principal, Page Zero Media
Matt Van Wagner, President, Find Me Faster
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2:30pm-2:45pm |
Break |
2:45pm- 3:45pm |
SEO & Linking Track Linking Q&A - This panel of search representatives and search marketers takes questions about linking, from link building, to issues about buying links, to internal linkage and more.
Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land
Q&A Moderator: Brent Csutoras, Online Marketing Specialist, BrentCsutoras.com Speakers:
Nathan Buggia, Lead Program Manager, Live Search Webmaster Central, Microsoft
Matt Cutts, Software Engineer, Google
Priyank Garg, Director Product Management, Yahoo! Search
Rae Hoffman, Principal, Sugarrae Internet Consulting
Peter Linsley, Senior Product Manager, Search, Ask.com
Todd Malicoat, Independent Search Engine Marketing Consultant, ,Stuntdubl
Analytics & Usability Track SEO & Usability: They Can (And Should) Coexist - Search engine friendly design does NOT mean human unfriendly design. In fact, done right, improving the usability of your site for visitors can also improve your SEO. This session looks and how both help each other.
Moderator: Gord Hotchkiss, President and CEO, Enquiro
Speakers:
Lance Loveday, Founder, President and CEO, Closed Loop Marketing
Shari Thurow, Founder and CEO, Omni Marketing Interactive
Special Topics Track Search Marketing, B2B-Style - This session looks at some of the best practices B2B marketers should follow when doing search marketing, including the use of downloadable material, actions beyond offering white papers, testing registration and landing pages plus more.
Moderator:
Chris Sherman, Executive Editor, Search Engine Land
Speakers: Galen De Young, Managing Director, Francis SEO
Ben Hanna, Vice President, Marketing, Business.com
Patricia Hursh, President, Smart Search Marketing
Insights & Checkup Track SEO Checkup - This panel of SEO experts reviews sites live on the web and offers advice on improving indexing and ranking. Volunteer your site or learn from the audience as others are reviewed. The session runs twice, with different sites reviewed each time.
Moderator: Rob Kerry, Editor, Sphinn
Panelists: Matt McGee, SEO Manager, Marchex
Jay Young, Co-Founder, Link Fish Media
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3:45pm-4:00pm |
Break |
4:00pm-5:00pm |
SEO & Linking Track Linking Checkup - In this session, the panel of link building and link experts takes questions about linkage issues. Armed with a live internet connection, they'll go live as needed to checkup on specific issues.
Moderator: Detlev Johnson, CEO, Search Return
Speakers: Roger Montti, Founder and Owner, martinibuster.com
Eric Enge, President, Stone Temple Consulting
Analytics & Usability Track Usability Checkup - This panel of experts stands ready with a live internet connection to review sites and offer advice on improving usability. Come offer up your site for review or watch as part of the audience as other sites are reviewed for the benefit of all.
Moderator: Gord Hotchkiss, President and CEO, Enquiro
Speakers: Lance Loveday, Founder, President and CEO, Closed Loop Marketing
Shari Thurow, Founder and SEO Director, Omni Marketing Interactive
Special Topics Track Contextual Ads & AdSense Checkup - This panel of contextual ad experts looks at sites live to offer advice and thoughts on improving earnings for publishers running Google AdSense or ads from other contextual ad programs. Come offer your site for review and also learn from watching as others are critiqued.
Speakers:
Jeremy Schoemaker, President, Shoemoney Media Group
Jennifer Slegg, Owner, JenSense.com
Insights & Checkup Track SEO Checkup - This panel of SEO experts reviews sites live on the web and offers advice on improving indexing and ranking. Volunteer your site or learn from the audience as others are reviewed. The session runs twice, with different sites reviewed each time. Moderator:
Rob Kerry, Editor, Sphinn Panelists: Jake Baillie, Managing Director, STN Labs
Christine Churchill, President, KeyRelevance
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View: At-A-Glance • Day 1 • Day 2 • Day 3 • SMX Theater Presentations • Print Version
