Search Engine Land Summit


Search Engine Land Summit Logo

Insightful and forward-thinking. That’s the core of the new Search Engine Land Summit, a pre-conference programming day that adds a strategic “big picture” dimension to the SMX Advanced experience. SEL Summit will take place on Tuesday, June 10th.

Designed for advanced marketers, SEL Summit will offer keynote-level, solo presentations focusing on forward-looking themes and trends. These dynamic speakers were selected for their thought-leadership, unique perspective and insight into where the industry is heading over the next few years.

Immerse yourself in the opportunities and possibilities of search marketing and re-energize your thinking and strategic planning. Attend SEL Summit and join your forward-looking peers for a day of idea sharing and networking you won’t find at any other conference.


Search Engine Land Summit – Seattle 
Time Topic Presenter
9:00am-9:25am

LOCAL & THE PLACE OF HUMANS
Say goodbye to local search as we know it. We have entered into a period of the human algorithm. The future of local search can be summed up in two words – collaboration and trust. Are you prepared? Join Justin Sanger, recognized as a long-time innovator and leader in local search for insights into the new geography of local.

Justin Sanger

Justin Sanger
Founder & CEO, SupportLocal

9:30am-9:55am

REAL-TIME MARKETING: THE AGILITY TO LEVERAGE “NOW”
Digital channels are “on” 24/7, a fact that’s as true for brands as it is for traditional media. Organizations struggle to keep up, not to mention remain relevant. All marketing organizations must now consider to what degree they will function in real time. Altimeter Group Analyst Rebecca Lieb presents recent research that defines real-time marketing (RTM), identifies the six RTM business scenarios, addresses the benefits, executional challenges and best practices of RTM, and outlines how companies can move into real time readiness.

Rebecca Lieb

Rebecca Lieb
Industry Analyst, The Altimeter Group

10:00am-10:25am

AUTOMATION (DOES NOT EQUAL) STRATEGY (OR, A TOOL BOX DOES NOT A CABINET MAKE)
Automation allows you to do a lot with a little. It helps you become more efficient, measure better and provides a solid conduit to your customers. It also allows you to connect with new customers in ways you never thought possible. What automation will never build your business strategy. A good product, a solid mission and balanced approach to your marketplace along with some good old fashioned elbow grease is the only thing that will help you move ahead of the pack. Motivity Marketing founder and CEO Kevin Ryan will take you through a guided tour of making inspiration and perspiration come together to make something wonderful happen.

Kevin Ryan

Kevin Ryan
CEO, Motivity Marketing

10:25am-10:55am

Morning Break

10:55am-11:25am

THE COMING PARADIGM SHIFT IN MOBILE MARKETING
Thanks to the proliferation of mobile devices, the necessary ingredients for a complete paradigm shift are in place: decreasing cost of wireless communication and wireless sensors, combined with the increased ease of access to cheap data storage and data processing means major changes in both online and offline marketing. Smart companies are planning for the future by thinking about cross-device compatibility, but also thinking about big data, and how it will change the way we think about marketing. Attend this session and join their ranks!

Cindy Krum

Cindy Krum
CEO, MobileMoxie

11:30-Noon

THE IMPORTANCE OF IMAGERY
In the world of search engine marketing we tend to focus on copy, ad copy, web page copy, optimization copy, copy, copy, copy. But what about imagery, how can imagery influence digital marketing? Using imagery can influence performance. Rhonda will show how you can utilize photos, graphics, and illustrations to gain results.

Duane Forrester

Rhonda Hanson
Sr. Director, Digital Marketing, Global Marketing, Concur Technologies

Noon-
1:30pm

Lunch

1:30pm-1:55pm

SEARCH POWERED PSYCHOGRAPHICS: ENTER THE AGE OF TRUE PERSONA MARKETING
In the future, intentional care must be paid to which potential customers are shepherded into the marketing funnel. As we follow them, we can’t miss the opportunity to further refine the first targeting hop with a second. Most marketers don’t know that retargeting can be filtered by either search or psychographics. The good news is that any marketer can do this, without expensive tools. In fact, you should be and will be in the future. It’s your new job description.

Marty Weintraub

Marty Weintraub
Founder & Evangelist, aimClear

2:00pm-2:25pm

SEARCH AND FIND: MARKETING IN THE AGE OF INTERNET OF THINGS
What does the world of marketing look like when we can reference beacons on everything a person touches, passes, buys, uses, and loses? And when you connect not on a screen, but through objects themselves? Join us in this blue sky session to consider the changes coming our way with the growth of the Internet of Things.

Erynn Petersen

Erynn Petersen
Executive Director, Outercurve Foundation

2:30pm-2:55pm

NO, SEO IS NEVER DEAD… IT’S JUST TRYING TO BE
Even though Google needs SEOs and SEOs need Google, the search giant continues to make our jobs more challenging. The strategies and tactics that work for search and users has radically changed and yet there are still constants and will continue to be many opportunities for resourceful SEOs. This presentation will detail the frustrations and risks faced by SEOs today, and will highlight the current and future opportunities for SEO and audience development.

Marshall Simmonds

Marshall Simmonds
Founder and CEO, Define Media Group, Inc.

2:55pm-3:25pm

Afternoon Break

3:25pm-3:50pm

TBA

Jeff Preston

Jeff Preston
Senior Manager, SEO, Disney Interactive

3:55pm-4:20pm

WHY YOU NEED TO SHIFT GEARS: LOCAL AT 60+ MPH
Every business needs to know what’s coming next, whether it’s shifting demographics, supply and demand changes or product pricing predictions. What are some of the near-future changes coming, and what are the systems, brands, and technologies that that will impact businesses on a local level? You’ll see how changes across other industries will drive change for online marketing. New, cheaper technologies are making it easier than ever before for businesses to reach customers and Duane will examine how this adoption is going to impact your future and why you need to focus in these areas.

Duane Forrester

Duane Forrester
Sr. Product Manager, Bing

4:25pm-4:50pm

THE FUTURE OF A BRAND
Today’s marketers are expected to understand what makes a beautiful brand, how to build one, and grow brand loyalty. Joanna will walk us through what that means for our everyday roles, as well as ways to make sure you’re building a brand that consumers can and will love. Tomorrow’s consumers do not want to buy “products.” they want to buy experiences from brilliant brands, and Joanna will show us what that means and how to do it.

Joanna Lord

Joanna Lord
Chief Marketing Officer, BigDoor



To attend both the Summit and SMX Advanced, register for an All Access pass and add the workshop option. If you just want to attend Summit, register for a Workshop only pass. Pricing below, but don’t wait, seating will be limited!


How to Attend

Registration Options Early Bird
Now – May 2
Conference Rate
May 3 – Jun 9
On Site
All Access Pass + Workshop $2,695 $2,995 $3,395
Workshop Only* $995 $1,095 $1,195
Workshop Only – 3 Pack $2,700 $2,950 N/A
Workshop Only – 6 Pack $5,100 $5,600 N/A
Workshop Only – 12 Pack $9,500 $10,500 N/A
Register now!

for Search Engine Land Summit @ SMX Advanced

ready to go? register now!

Bell Harbor Int'l Conference Center

Conference:

June 11: 9am - 6pm

June 12: 9am - 4:30pm

Workshops:

June 10: 8:30am-various

Expo:

June 11: 10:15am - 7pm

June 12: 10am - 2pm

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