Social Sites You Shouldn’t Overlook
November 8, 2012 by Chris Sherman
Just as all search marketers acknowledge the importance of Google, most social media marketers spend most of their time and resources on the most popular sites: Facebook and Twitter. But other, lesser-known or newer rising-star social media channels offer valuable alternatives: think of them as less-competitive “low-hanging fruit” of the social space. Our speakers in Social Sites You Shouldn’t Overlook at SMX Social Media Marketing will show you how to reap an abundant harvest from these alternatives.
Vince Blackham, Director of Social Media, 97th Floor, will focus on Pinterest, and what marketers need to know about promoting, driving traffic, and ultimately attracting business from one of the most rapidly growing social media “destinations” on the web.
Many people think of social media pioneer Reddit as a has-been. Not so, says Brent Csutoras, Social Media Consultant, Kairay Media, who will share his successes on Reddit, complete with campaign numbers and tactics for marketers to take advantage of this opportunity that may be overlooked by your competitors.
There are a lot of misconceptions out there about the social bookmarking sites like StumbleUpon and others (including the “newly reinvented” Digg and Delicious). Amy Vernon, GM, Social Marketing, Internet Media Labs will discuss how bounce rates, “low-quality” traffic and other issues have made many dismiss them. But they can be incredibly powerful tools in your arsenal – if used correctly./p>
Social Sites You Shouldn’t Overlook is just one of more than a dozen sessions, in addition to two keynotes, from Twitter and Google. You’ll enjoy great lunches, networking receptions and free internet access in your ARIA guest room and conference session rooms.
Take advantage of early bird rates and you’ll pay just $1395 for an All Access pass, a $300 savings off our on-site rates.