SEO with Staying Power: What to Expect from Bruce Clay’s SEO Workshop, March 14 @SMX West

January 25, 2013 by Kendra Jaros

Since the last time Bruce Clay presented the SEO workshop at SMX West:

  • Google rolled out at least 10 updates to the Panda algorithm.
  • Penguin was introduced to the search world. A flightless bird has never bombed so hard.
  • Bruce’s training principals and approach has stayed constant.

The SEO workshop Bruce presents at the SMX conference series is an education in the right way to do search engine optimization. He’s quick to explain that the right way hasn’t changed much. It’s the wrong way that’s changed radically.

Fresh Feathers in a White Hat

That’s not to say that the upcoming workshop at SMX West will be the same as last year’s – far from it. While the Bruce Clay method of SEO is built on a foundation of tried-and-true best practices, the number of traps to avoid on the road to top rankings has grown. Bruce addresses the drastic developments around links and content quality and Google’s crackdown on spam and manipulative ranking tactics.

These discussions are woven throughout course content as relevant to the SEO tactics addressed. Bruce maps out the minefields as they pertain to the practices of SEO, such as on-site content quality and off-page linking strategies.

A Day in High Demand

At the last two SMX conferences in the U.S., the SEO workshop has sold out before the event. On the day of the workshop, there were attendees turned away at the door, unable to join the 40-50 people who fill the room.

Here’s what Steven Hume, a business consultant and SEO workshop attendee at last year’s SMX Advanced conference, had to say about what he learned from a day with Bruce:

“My whole understanding of SEO has changed dramatically. I use the materials from the workshop daily in my consulting efforts and it has really paid off. I now understand that if you don’t keep up to date with Google and their ever-changing algorithms then you can really do a client a disservice. I am far from where I would like to be, but the Search Engine Optimization book that Mr. Clay wrote and my new yearly trek to Simi Valley, CA, I hope will pay dividends down the road. Understanding SEO makes my job as a business consultant run much smoother.”

Another attendee to our conference SEO workshop last year left this review and is now a client:

“Bruce Clay’s one-day SEO workshop provided more actionable tips and information to improve our website results than I was able to take away from a whole week at a popular search engine optimization conference that cost three times as much. I will send more of my team to learn how to make our website more effective right away! I am now a fan of Bruce Clay SEO training!”

Insane Value

Clearly, you’re getting more than a day of education from the workshop. You get a copy of Bruce’s book, “Search Engine Optimization All-in-One For Dummies,” and a helpful resource in the workshop binder. You get a three-month subscription to the Pro level of Bruce Clay’s SEO tools, the SEOToolSet, for use with two domains. And if you find one day isn’t enough, you can deduct the cost of the SMX workshop from the cost of the full-week SEOToolSet training course Bruce presents in Simi Valley, CA.

Early bird registration for SMX West ends February 1. Register for an All Access pass plus Bruce Clay’s SEO workshop and you are guaranteed a quality educational week that will catapult your understanding of online marketing. We’ll see you in San Jose March 11-14!