Live @ SMX West: Supercharging Reach & Engagement On Facebook & Twitter
February 12, 2013 by Chris Sherman
You’ve likely acquired a respectable number of fans on Facebook and followers on Twitter, and that’s good news – but how do you scale your efforts, taking your social marketing campaigns to the next level without throwing excessive time and resources into the effort, and possibly alienating your current loyal following?
Our panel of experts speaking on Supercharging Reach & Engagement On Facebook & Twitter at SMX West will share proven tips and tactics that will help you amplify your presence and impact on social media networks. They’ll discuss some of the key tenets and practices adopted by all successful social media marketers. For example?
First and foremost, even before you tweet or post to Facebook, you need to listen to the needs and wants of the people you want to engage with. Social media is highly interactive, and people want to think that you understand them, that you’re offering something of value to them that they may not be able to find elsewhere. This leads to trust, which in turns leads to the powerful online equivalent of word-of-mouth marketing, which in turn can have a domino effect when and if your messaging and content goes viral.
Other key factors? Transparency, storytelling, responsiveness… you must be agile and flexible in your social marketing efforts, because it literally takes just seconds for people to react to any content or messaging you produce. This is especially true if you’re responding to trouble or angry customers. Do it right, and people will be grateful, earning you precious “goodwill ROI.” Do it wrong… well, we’ve all heard stories about social media disasters and the long-term damage inflicted on companies and brands.
Although Facebook and Twitter are relatively “simple” and easy for just about anyone to use, the nuances of what you do and how you do it can be subtle, making the difference between people liking your brand, product or service, or becoming a negative voice that can spread like wildfire through the densely populated world of social media.
Supercharging Reach & Engagement On Facebook & Twitter at SMX West is just one of several sessions that make up the day-long SMX Social Media Marketing Track, with other sessions including Getting Ahead With Google+, Blow Me Away Blogging and Social Media Automation: The Good & Bad. Many of the other 50+ sessions touch on aspects of social media marketing as well.
You won’t want to miss SMX West, March 10-13 in San Jose California, the three-day conference devoted to all aspects of search, online and social media marketing. Check out the agenda for SMX West and register now!
Looking forward to seeing you in San Jose!