Live @ SMX West: Must have Local Search Tactics
February 19, 2013 by Chris Sherman
Do you run a small business? Or do you provide search marketing services for companies who serve predominantly local customers? Then you know so-called “local search” is a unique beast in its own right, requiring different approaches for organic optimization, paid search and social media marketing efforts.
At SMX West, you’ll get some great street-savvy tips in Must-have Local Search Tactics from marketers who work daily on the ground. They’ll offer case studies highlighting their successes – as well as failures and hard-won lessons learned – from working in a constantly changing landscape where both true competitors and even local search providers like Yelp and Google can derail even the most carefully implemented local search campaign.
For starters, how do you become a local search detective – digging deep into your potential clients’ digital lives to figure out where you can reach them most effectively in your local market. What do your potential customers eat? Buy? Where do they shop? What sites are they visiting, how do they get their news, and how can you be where your competitors aren’t?
And what about those all-too-frequent algorithm updates that can evict you from your cozy spot in top search listings, sometimes without notice? And how do you optimize for maps, which use completely different signals than traditional organic listings but are absolutely crucial to get right for local search success?
With all of that to consider, have you had time yet to think about Facebook’s new “graph search,” probably the most ambitious move into local search ever attempted? What do you need to do now to prepare when this invite-only feature is rolled out to all of Facebook’s billion-plus users, who in all likelihood are searching for something nearby on a mobile device?
Our panelists will go into detail on these and other crucial “locals only” issues in the Must have Local Search Tactics at SMX West, March 10-13 in San Jose California, the three-day conference devoted to all aspects of search, online and social media marketing. Check out the agenda for SMX West and register now!
Looking forward to seeing you in San Jose!