Live @ SMX Social Media Marketing: Maximizing Your Impact With Twitter Ads

October 24, 2013 by Chris Sherman


It may seem counter-intuitive that a marketing channel like Twitter, which limits tweets to 140 characters, is actually a rich resource for advertisers. Just as with short but effective search ads on Google and Bing, Twitter ads can drive a lot of traffic to your website landing pages or microsites that are custom-built to satisfy the needs of Twitter users.

During Maximizing Your Impact With Twitter Ads at SMX Social Media Marketing in Las Vegas on November 20-21, you’ll learn how the experts craft killer creative, select effective ad formats and targeting, and create landing pages that convert for Promoted Tweets, Promoted Accounts and Promoted Trends. You’ll also learn about new opportunities, such as mobile targeting and self-service ad opportunities that make Twitter not just an appealing but also very efficient advertising platform.

There’s more: Twitter advertisers get both brand lift and an increase in purchasing intent from people exposed to the ads. Here’s one result of a study conducted by Neilsen Brand Effect for Twitter in March of this year:

twitter ad effectiveness

Maximizing Your Impact With Twitter Ads is one of two sessions dedicated to getting the most out of Twitter as a marketing, advertising and sales channel. The other, Beyond The Same Old, Same Old: Winning Followers & Boosting Twitter Engagement, offers case studies, tips and tactics from people who have risen above the crowd and are achieving demonstrable success with connecting with their followers in meaningful (and profitable!) ways.

Maximizing Your Impact With Twitter Ads is a must-attend session at SMX Social Media Marketing. And don’t forget the opportunities to network and share information with your peers at our numerous in person networking events, our online networking groups, as well as meeting other attendees at the conference devoted to all aspects of social media marketing. Check out the agenda for SMX East and register now!

Looking forward to seeing you in Vegas!