8:00am-9:00am
(1 hr)

Breakfast & Registration

9:00am-10:15am
(1 hr 15 min)

SMX Summit

Conversation: Is There Really “Advanced” Link Building? (#smx #31A)
Despite all the recent changes in search engine algorithms, garnering great links remains one of the single most important components of an effective search marketing campaign. But how can you gain an edge? Are the tools available to analyze competitor links effective? Do non-traditional channels, such as .edu links and retweets work? Join us for a no-nonsense non-PowerPoint discussion of this vital activity.

Moderator: Matt McGee, Executive News Editor, Search Engine Land (@mattmcgee)

Speakers:

Adam Audette, President, RKG (@audette)
Rae Hoffman-Dolan, CEO, PushFire (@sugarrae)
Debra Mastaler, President, Alliance-Link (@debramastaler)
Roger Montti, Owner, MartiniBuster (@martinibuster)
Wil Reynolds, Founder, SEER Interactive (@wilreynolds)

Content Track


Solution Spotlight by Majestic SEO (9:00-9:15)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Beyond The Google AdWords Tool: Advanced Keyword Research Tactics (#smx #31B)
Doing keyword research? Chances are, you went straight to the Google AdWords Keyword Tool to find answers. It’s a wonderful tool, but there are a range of other options out there you can – and should – consider. This session looks at some and how to use them to perform better research.

Moderator: Christine Churchill, President, KeyRelevance (@keyrelevance)

Speakers:

Patricia Hursh, Chief Client Officer, SmartSearch Marketing (@patriciahursh)
Shawn Livengood, Online Marketing Manager, BuildASign.com
Suren Ter-Saakov, COO, SEOquake/SEMrush
Laura Thieme, CEO, Bizwatch (@bizwatchlaura)

Enterprise & In House Track


Solution Spotlight by Covario (9:00-9:15)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Maximizing Enterprise SEO (#smx #31D)
Large organizations face unique challenges when it comes to SEO. Multiple websites, perhaps running on multiple content management systems, in different countries and languages… the list goes on. And with increasingly strict content guidelines, it’s crucial for organizations to coordinate and integrate their SEO efforts across the enterprise. In this session, speakers who have had hands-on experience managing large-scale SEO efforts share best practices and offer practical advice for maximizing site visibility – and avoiding disasters.

Moderator: Chris Sherman, Executive Editor, Search Engine Land (@CJSherman)

Speakers:

John Carcutt, Director of SEO and Social Media, Advance Digital
John Shehata, Executive Director of Search, Social Media, ABCNews.com (@JShehata)
Ken Shults, VP of Analytics, Global Strategies

Vertical Track

Going Viral On YouTube (#smx #31C)
We all know that going viral on YouTube can generate thousands of views. We also know that you may not want to promote your business via a cute kitty video or as a conversation with your 12 year-old CEO. So what’s the best approach to going viral with online video? Panelists in this session share best practices for socially promoting your videos while assuring you also maintain the integrity of your brand.

Moderator: Greg Finn, Chief Marketing Officer, Cypress North (@gregfinn)

Speakers:

Jay Berkowitz, CEO, Ten Golden Rules
Todd Hartley, CEO, WireBuzz
Jake Larsen, Video Marketing Manager, ZAGG (@jakelarsen7)
Brian Skarin, Content Developer and SEO Specialist, Thunder SEO

Clinic Track

PPC Tune-Up Clinic With The SMX Mechanics (#smx #31E)
Just like your favorite old car, PPC campaigns can use a tune-up every now and then to keep them running well. In this hands-on clinic, our certified (and certifiable!) SMX PPC Mechanics will offer you their best expert advice on your PPC ads, bidding tactics, and anything else on your mind. Bring your toughest PPC questions! Based loosely on the hilarious jovial NPR radio show, Car Talk, this session is guaranteed to be as fun as it is informative!

Moderator: Matt Van Wagner, President, Find Me Faster (@mvanwagner)

Speakers:

Brad Geddes, Founder, Certified Knowledge (@bgtheory(Q&A Speaker)
Andrew Goodman, President, Page Zero Media (@andrew_goodman(Q&A Speaker)
Elizabeth Marsten, Director of Search Marketing, Portent Interactive
Barb Young, President, PPC Strategies (@ppcstrategies(Q&A Speaker)

10:15am-10:45am
(30 min)

Refreshment Break

10:45am-Noon
(1 hr 15 min)

SMX Summit

Conversation: Where’s SEO Going in 2013? (#smx #32A)
Constant algorithm updates. “Negative” SEO penalties. Social, mobile and other alternative channels for SEO activities. What’s really important for SEOs to focus on going forward? Join us for this non-PowerPoint discussion to help create your game plan for 2013.

Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land (@dannysullivan)

Speakers:

Alex Bennert, In House SEO, Wall Street Journal (@seosylph(Q&A Speaker)
Greg Boser, SVP of Search Services, BlueGlass Interactive, Inc. (@GregBoser(Q&A Speaker)
Duane Forrester, Sr. Product Manager, Bing (@DuaneForrester(Q&A Speaker)
Rae Hoffman-Dolan, CEO, PushFire (@sugarrae(Q&A Speaker)

Content Track

The New “Killer” Content (#smx #32B)
Many people were surprised when Google’s Panda update “pandalized” their rankings. Google has made it clear that quality content is key – but what exactly does that mean? And how do you avoid producing content that Google’s new “zoo” animals hate? This session explores the various types of content sites you should be creating, including sales pages, blog posts and white papers, how to repurpose existing content and slice it up for social media, and many other techniques that will help your overall visibility, and keep your sites out of trouble.

Moderator: Chris Sherman, Executive Editor, Search Engine Land (@CJSherman)

Speakers:

Will Duderstadt, Duke of Data, MCLA
Heather Lloyd-Martin, President and CEO, SuccessWorks Search Marketing (@heatherlloyd)
David Waterman, Director, Search Engine Optimization, The Search Agency

Vertical Track

YouTube Words: Tying Your PPC Campaigns To YouTube (#smx #32C)
Google literally owns YouTube (incidentally, by some measures the second largest search engine after Google), but for years the two companies and their advertising options have been run separately. That’s changed – it’s now possible to tightly integrate your YouTube and paid search campaigns and get the analytics feedback you need to see how effectively your paid search efforts are converting. Attend this session and come “watch” how.

Moderator: Chris Sherman, Executive Editor, Search Engine Land (@CJSherman)

Speakers:

Manny Rivas, Account Manager, aimClear (@mannyrivas)
Purna Virji, Online Marketing Manager, Stroll (@purnavirji)

Enterprise & In House Track


Solution Spotlight by Onward Search (10:45-10:50)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Maximizing Enterprise SEM (#smx #32D)
Paid search offers many benefits for large organizations: increased sales, enhanced brand awareness – even channels to counter competitors. But managing enterprise paid search campaigns can be a nightmare, especially when different departments think they should “own” the process. This session explores the challenges of running an enterprise-level paid search campaign, and how to get all stakeholders in alignment to assure the maximum return possible.

Moderator: Matt Van Wagner, President, Find Me Faster (@mvanwagner)

Speakers:

Craig Macdonald, Sr. Director, Search Advertising, Microsoft Advertising
Anthony Piwarun, Sr. Search Engine Marketing Specialist, Zeon Solutions
David Roth, Sr. Director, Search Marketing, Yahoo!, Inc.

Clinic Track

Social Media Clinic (#smx #32E)
Got questions about how to deal with Twitter, Facebook, Pinterest or other social media sites? We’ve got experts on hand ready to take specific questions from the audience.

Moderator: Greg Finn, Chief Marketing Officer, Cypress North (@gregfinn)

Speakers:

Jennifer Lopez, Community Manager, SEOmoz (@jennita(Q&A Speaker)

Noon-1:00pm
(1 hr)

Lunch

1:00pm-2:15pm
(1 hr 15 min)

SMX Summit

Conversation: Where’s Paid Search Going in 2013? (#smx #33A)
Paid search marketers have a lot of new things to consider: increased competition and costs, changes in result page layout (hey – where did the ads go for that page that’s now displaying “knowledge graph” results?), new ad formats and retargeting options. Join us for this non-PowerPoint discussion of the pervasive changes marketers face in the coming months.

Moderator: Matt Van Wagner, President, Find Me Faster (@mvanwagner)

Speakers:

Chi-Chao Chang, President, Products & Technology, xAd Inc.
Kevin Lee, CEO, Didit.com
Kimm Lincoln, Senior Director, Digital Marketing, Nebo
Craig Macdonald, Sr. Director, Search Advertising, Microsoft Advertising

Content Track

Extreme SEO Makeover: The Final Results (#smx #33B)
Is it really possible to take a site from nowhere to top rankings in 3 months? That’s the challenge we issued to each intrepid speaker on this panel, who volunteered to work on a small business or charity website, each in a different niche, that was ranking on page 5 (or worse) on Google for the site’s main search term. Each speaker has worked with a website to improve SEO rankings, traffic and revenue. Our speakers will reveal what advice was offered, the changes made-and most importantly, the end results for each makeover.

Moderator: Rob Kerry, Head of Search, Ayima (@robkerry)

Speakers:

David Burgess, SEO Consultant, Ayima (@davidburgess00)
Russ Jones, Chief Technology Officer, Virante (@virante)
Jay Young, Co-founder, Link Fish Media (@LinkFishMedia)

Vertical Track

Google Shopping Goes Pay-For-Play: Lessons & Learning So Far (#smx #33C)
Google is slowly unveiling what it has in store for users with its new paid version of Google Shopping, formerly known as Google Product Search. The implications for both shoppers and retailers are huge as we start to see more of the new Google Shopping listings incorporated into regular search results. Google is also experimenting with new ad formats, including the new “buying guide”. Be among the leading edge advertisers who understand what’s happening and can maximize on these unprecedented opportunities ahead of your competition.

Moderator: Pamela Parker, Contributing Editor, Search Engine Land (@pamelaparker)

Speakers:

Frank Kochenash, VP, Client Services, Mercent
Matthew Mierzejewski, Vice President of PPC, RKG (@mskimatt)
David Weichel, SEO Manager, CPC Strategy (@DavidWeichel)

Enterprise & In House Track

In-House PPC: Organizational PPC Challenges & Solutions (#smx #33D)
In this session you’ll hear from enterprise-level PPC in-housers who will talk about the nuances of managing paid search campaigns on a massive scale. Speakers will cover items such as coping with differences in global vs. local priorities, managing multiple business units, what to do if campaigns compete against each other for the same keywords and how to effectively compare programs and report progress to the execs.

Moderator: Jessica Bowman, Founder, SEOinhouse.com (@jessicabowman)

Speakers:

Shawn Livengood, Online Marketing Manager, BuildASign.com
David Roth, Sr. Director, Search Marketing, Yahoo!, Inc.
Purna Virji, Online Marketing Manager, Stroll (@purnavirji)

Clinic Track

Link Building Clinic (#smx #33E)
This interactive session takes volunteers from the audience and examines their questions about link building by going live to the web to seek answers and examples.

Moderator: Elisabeth Osmeloski, Managing Editor, Search Engine Land (@elisabethos)

Speakers:

Erin Everhart, Director of Web & Social Media Marketing, 352 Media Group (@erinever(Q&A Speaker)

2:15pm-2:30pm
(15 min)

Refreshment Break

2:30pm-3:30pm
(1 hr)

SMX Summit

NO SESSION



Content Track

Content Clinic (#smx #34B)
Is your content compelling enough to attract both search engines and people? Our experts in this session will take a deep look at your sites and give you solid and frank feedback on the strengths (and potential weaknesses) of your content, and will offer suggestions for making sure you can gain and keep the attention of both search engines and your ultimate prospects and customers.

Moderator: Heather Lloyd-Martin, President and CEO, SuccessWorks Search Marketing (@heatherlloyd)

Speakers:

Jenny Halasz, Director, Search Acquisition Strategy, Nine by Blue (@jennyhalasz(Q&A Speaker)
Kelsey Jones, Owner, The Social Robot

Vertical Track

NO SESSION



Enterprise & In House Track

In-House SEO: Organizational SEO Challenges & Solutions (#smx #34D)
In this session we’ll talk about SEO operations (the systems, templates, worfklows, etc.) when doing SEO in-house, regardless of whether you’re a Global 100 company or a mom and pop shop. This session will be less about SEO tactics and tools, and more about the integral workings of in-house SEO from idea to launch, and how to make sure the nitty-gritty details don’t get lost along the way.

Moderator: Jessica Bowman, Founder, SEOinhouse.com (@jessicabowman)

Speakers:

Paul Bliss, Business Analyst, EDMC
Baron Ginnetti, Director SEO & Content Strategy, Break Media
Simon Heseltine, Director, AOL Inc. (@simonheseltine)
David McLean, Head of Search, Skyscanner Limited

Clinic Track

SEO Site Clinic (#smx #34E)
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines.

Moderator: Elisabeth Osmeloski, Managing Editor, Search Engine Land (@elisabethos)

Speakers:

S Evan Fishkin, Associate Director, Search Marketing, Digitas