New York, NY: Sept. 29 - Oct. 1, 2015

Jacob Javits Convention Center

International Search Summit @ SMX East

New York, NY: September 28, 2015

International Search Summit @ SMX East

Join us at the International Search Summit for a day of content, debate and discussion about the most important issues in international online marketing.

Hear from search engines, practitioners of international search campaigns and in-house global marketers, who will share their experiences, as well as tips and tactics to help improve any multilingual web marketing activities.

With numerous networking sessions, Q&A time and group discussions, we ensure you can ask any questions you have and leave with the answers you need to drive your global business forward.

Sounds good right? Then sign up today!


International Search Summit Agenda – SMX East 
9:00

Introduction and Global Search Engine Headlines

We’ll set the scene for the day with a look at the latest developments from the major global search engines and what that means for search marketers.

Gemma Birch – Webcertain

9:30

International Opportunities

We all know the opportunities for businesses expanding into international markets are big – but just how big? Here we’ll investigate some of the biggest and fastest growing global markets and identify the key opportunities for savvy organisations.

Immanuel Simonsen – Webcertain

10:15

Coffee break

10:30

Avoiding Mistakes in Global SEO

Many multinationals have seen huge successes and major fails in the pursuit of international expansion. Drawing on his vast experience, Bill will look at some of these examples, as well as provide practical tactics and techniques to ensure efficiency and effectiveness in global campaigns.

Bill Hunt – Back Azimuth Consulting

11:15

Atlassian: Lessons Learned from Project France and International Expansion

Dave Cook, Head of Global Online Marketing for Atlassian will share his experience of expanding internationally, sharing key lessons they learned from their first market France and providing SEO and SEM tips for businesses operating in multiple markets and languages.

Dave Cook – Atlassian

11:45

International Keyword Research Uncovered

There is a lot to consider in international keyword research – from search engines to user behaviour to language differences and peculiarities. We’ll explore the factors to consider and share tips for achieving the most effective results from your keyword research activities.

Ben Lefebvre – Webcertain

12:20

Lunch

1:30

Hreflang and Geo-Targeting Explained

At the heart of any international SEO effort is geo-targeting, but with various options and techniques out there, it is often an area that brings confusion and challenges. Google Engineer Gary Illyes focuses on providing support for its hreflang mark-up and will provide clarity on how to use, best practice tips and answers to any geo-targeting questions you may have.

Gary Illyes – Google

2:10

The Global Search Engines – Yandex

Russia is Europe’s largest internet market, and its homegrown search engine Yandex is the market leader, making it an essential channel for any organisation wishing to reach a Russian audience. Melissa will share insights into this intriguing market and demonstrate how to get the most out of a presence on Yandex.

Melissa McDonald – Yandex

2:45

Paid & Programatic: The Golden Ticket to International Effectiveness

When launching in new markets, it can be a challenge to build brand awareness and trust, both of which are vital to achieving those all-important conversions. Michael will demonstrate the value of using paid search and social, as well as RTB campaigns to consolidate your brand in international markets.

Michael Bonfils – SEM International

3:30

Coffee Break

3:45

The Global Search Engines: Ranking Factors

We’ll look at how the different ranking factors taken into account by the global search engines and SEO considerations if you’re targeting markets where they are present.

Andy Atkins-Krüger – Webcertain

4:15

Interactive Discussion and Final Q&A

Share your experiences, hear from your peers and discuss the topics, questions and challenges that matter to you! This session aims to ensure you leave ISS with all the answers and insights you came to find!

5:00

Networking Drinks


Registration Options:

Registration Options Super Early Bird
Now – July 25
Early Bird
July 26 – Aug 29
Conference Rate
Aug 30 – Sept 28
On Site
All Access Pass + Workshop $2,495 $2,695 $2,895 $3,095
Workshop Only* $995 $1,095 $1,195 $1,295

International Search Summit will be held Monday, September 28 at the Sheraton New York Times Square Hotel. The seminar will begin promptly at 9:00 am; please arrive at least 15 minutes early to register and pick up your course materials. Breakfast, lunch and snacks will be served.


What Past Delegates Have Said:

The International Search Summit is a must-attend event for anyone involved in International search. The mix of topics covered was perfect, and the number of countries represented by the presenters was impressive. I would recommend this to anyone attending SMX in the future who is looking to improve their knowledge in the International search space.

Alan Suchan – Fathom

I very much enjoyed the ISS! Actually talking to people who know what you’re talking about when you mention hreflang-tags and geo-targeting was great. There was a sense of mutual interests that you don’t often come across in your daily work

Arne van Elk – RNW

I came to the International Search Summit with an international SEO problem. I left with a solution

Dan McCourt, Ecommerce Manager – SouthCo

The International Search Summit exceeded my expectations. I was pleasantly surprised by the high professionalism of the speakers as well as the friendly atmosphere. This event has proven that the most valuable information doesn’t have to be presented by ‘Internet celebrities’. It was a pleasure for me to meet real thought leaders in multilingual search marketing

Martin Kura – Consultant

…the International Search Summit was worth every minute of my time. I had
full confidence in the expertise of all the speakers since they had intimate working knowledge with both small and large sites, and provided great insights into the best tactics & strategies for both. I’ve been doing SEO since 2001, but I haven’t dabbled much in the International space; so as an SEO veteran but an Int’l newbie, I was amazed at how some of the smallest considerations can have some big effects. I’d highly recommend the International Search Summit to anyone who is venturing into the International space or wants to improve their current search engine standings.

Eric Wu, Director of SEO – eHow.com

I was very impressed with the presentations. Unlike other conferences I have been to, the vast majority of the content was new and actionable. I learned a lot.

Danny Dover, Lead SEO – SEOmoz.org

The Summit was very informative, provided me with up-to-date knowledge and market trends through some excellent presentations and expanded my network of business contacts”.

Millen Shah – businesslink.gov.uk

The International Search Summit was a very well organised event, presenting interesting angles and views on issues and developments in Global Search. It discussed best practices for targeting multiple markets online and gave valuable insight into specific key markets. There was also the opportunity to network.

Michal Stefan – I & Q Group.

The International Search Summit was an amazing day. I picked up lots of useful information, had some very interesting conversations and the food was really nice (a rarity at conferences!)”.

Jamie Peach – Razorfish