International Search Summit 2014
12th May 2014, Chelsea Football Club
This is THE event for anybody involved in running, implementing or managing online projects in more than one language or country. Offering a full day of sessions focusing on international and multilingual search topics, speakers hailing from around the globe and a room full of fellow international marketers; this is a must-attend event for anyone working in the international search space.
International Search Summit – SMX LondonThe International Search Summit London will complement the content of SMX with an entire day focusing on the complexities, challenges and opportunities of international search and social media marketing. If you are targeting multiple languages, countries and cultures this one day event will arm you with a wealth of ideas, techniques and solutions to implement in your campaigns.
Register Now At The Early Bird Rate of £495
ISS London – Agenda 2014
9.00 Introduction and Global Search Engine HeadlinesWe’ll set the scene for the day with a look at the latest developments from the major global search engines and what that means for search marketers.
Gemma Birch – Webcertain
9.30 Targeting the Remote Customer GloballyAs the online world continues to change and develop, so do online customers. We need to be aware of their behaviours, issues and needs and the fact that they are buying remotely, from many different devices and locations. Andy will take a look at the wide range of search and usability factors that must be considered in international campaigns.
Andy Atkins-Krüger – Webcertain
10.15 Coffee Break
10.30 International OpportunitiesWe all know the opportunities for businesses expanding into international markets are big – but just how big? Here we’ll investigate some of the biggest and fastest growing global markets and identify the key opportunities for savvy organisations.
Immanuel Simonsen – Webcertain
11.30 SEO and PPC for Global Search EnginesYou’ll probably know by now, that when it comes to Global SEO and PPC, it’s not all about Google. We’ll take a look at the key international search engines and share tips and tactics for increasing visibility and traffic.
12.30 Lunch Break
2.15 Geo-Targeting ExplainedAt the heart of any international SEO effort is geo-targeting, but with various options and techniques out there, it is often an area that brings confusion and challenges. We’ll attempt to debunk any geo-targeting myths and bring clarity to the possible solutions and best practice for reaching the right users, in the right places.
2.45 Coffee Break
3.00 International Keyword Research UncoveredThere is a lot to consider in international keyword research – from search engines to user behavior to language differences and peculiarities. We’ll explore the factors to consider and share tips for achieving the most effective results from your keyword research activities.
Speaker – TBC
4.00 Localising and Managing International ContentScaling content and SEO efforts is a major challenge for international marketers so we’ll provide ideas and insights for managing the content process, without forgetting the all-important SEO.
Speaker – TBC