SMX Social Media Marketing 2013
Thanks to everyone who attended the conference. Stay tuned for updates about SMX Social Media Marketing 2014 – back at The ARIA November 19-20!
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Master paid, earned and owned social media tactics.
You’ve got a lot on your plate. Successful social media marketing means sorting through opportunities, demonstrating results to management, and juggling your limited time and resources.
Whether you’re managing communities or buying social media advertising, SMX Social Media Marketing is your conference. You’ll be inspired by experts, meet others with your challenges, and leave confident you’ll excel in this fast-paced environment.
Keynote: Personalizing the Relationship Between Fans & Brands
Senior Director of Interactive Media
Few brands have fans that are as passionate and rabid as professional sports teams, and few teams have as many fans around the world as the Boston Celtics. The NBA’s most successful and historic franchise counts about 7 million Facebook fans, 1.2 million Twitter followers, 365,000 Google+ followers and keeps active accounts on YouTube, Pinterest and Instagram.
Peter Stringer, the Celtics Senior Director of Interactive Media, will speak with Marketing Land Editor-In-Chief Matt McGee about the challenges in serving the insatiable appetite that Celtics fans have for news about their favorite team from content development to conversions, measuring success and more. No matter who or how big your company is, there¹s sure to be something to learn from how the Boston Celtics are winning in social media.
About SMX Social Media Marketing
SMX Social Media Marketing is a two-day, tactic-rich conference that covers all key issues for getting the most out of social marketing, whether you’re tasked with driving organic traffic, managing paid campaigns, or stewarding your company’s brand with online reputation management and customer service.
At SMX Social Media Marketing, you’ll learn how to:
- maximize engagement and conversions with your current fans and followers;
- fine-tune the targeting of your paid social media campaigns to boost your ROI;
- single out the social media channels (beyond Twitter and Facebook) that demand your attention and resources;
- successfully manage your communities, including strategies to solve crises, conflicts and customer service issues;
- convince your management that social media networks are critical and get them to support the investment required to be successful;
- use tools to leverage and maximize your efforts, and to measure and understand the effectiveness of your campaigns;
- and more!
Program by the Editors of Marketing Land & Search Engine Land
SMX Social Media Marketing is programmed by the editorial team behind two leading internet marketing sites: Marketing Land and Search Engine Land. Editor-in-chief Danny Sullivan and SMX VP of Event Editorial Chris Sherman have been covering internet marketing for over a decade, and organizing events on those topics for professional marketers nearly as long.
You’ll learn practical tips and techniques as well as strategies and bigger picture outlooks to make you successful in the long run at SMX Social Media Marketing. Attendees frequently implement tactics they learn at SMX conferences during breaks!
SMX speakers are screened and accepted based on the knowledge and experience they can and will share with others. You won’t get commercial pitches.
We’re confident you’ll value the SMX Social Media Marketing experience, so confident that your satisfaction is guaranteed!
These Leading Brands Sent Their People to SMX Social Media Marketing Last Year
Pre-conference Workshops on November 19
Jumpstart your SMX experience a day early! Conducted by recognized thought leaders in their fields, each SMX Workshop offers best-practices training and critical industry networking opportunities. Workshops will be held Tuesday, November 19, 2013 at The ARIA Resort & Casino. Check out the line-up:
Marketing Land’s Social Media Marketing Boot Camp: Social media marketing can be overwhelming when you are just starting out. That’s why we created Marketing Land’s SMX Boot Camp — a one day workshop that will prepare you to engage with your customers via social media. We’ll cover the key differences between paid, earned and owned channels, and then dig into Twitter and Facebook for business, paid social media opportunities and reputation management via social media.
Advanced AdWords Training: Boost your PPC campaigns with this full day of AdWords best practices and advanced strategies. We¹ll give you step-by-step instructions to increase your Quality Score, learn how to sync your ad copy with both your keywords and buying cycle stages, and plenty more.
aimClear Community Management Master Class: Learn tactics to effectively manage your brand¹s social media community and successfully distribute your content through Twitter, Facebook, YouTube, LinkedIn and more. We¹ll also share tips for using social media signals to optimize your organic search results, and provide best practices for connecting social media to your SEO and PPC efforts.
In-house Social Media Exchange: In-house Social Media Exchange is a full day dedicated entirely to in-house social media marketers and community managers. This means that the types of challenges you face and the types of questions that you have can be discussed openly with people in the room.
International Social Media Summit: Join social specialists from across the globe to discuss the latest trends, developments and challenges in multinational social marketing and learn tips, tactics and techniques for successfully reaching an international audience.
Register for SMX Soical Media Marketing and get 2 days of insightful content, networking opportunities and the essential conveniences to make your time away from the office comfortable and productive.
Want to register by phone or need assistance? Call (877) 242-5242. Our business hours are 9am to 5pm ET.
Need to get the team up to speed quickly? Send them all! Check out our group rates.
Sponsor SMX Social Media Marketing 2013!
Grow your business by sponsoring or exhibiting at Search Marketing Expo – Social Media Marketing! The SMX audience is made up of senior decision makers involved in buying media, tools and services for their business.
For more information, please contact the SMX Sales Team.
Raves for SMX Social Media Marketing
“Whether you’re new to Social Media or consider yourself well-versed, SMX is definitely a show you should attend. The speakers were experts in their respective fields and offered fresh perspectives and helpful data and tools on the latest and greatest in our space. There was also ample networking time, which allowed for the ability to share strategies and connect with other attendees.”
- Jessica Fielding, Social Media Strategist
“With the search engine optimization world and social media marketing disciplines overlapping in influence and strategies, the SMX Social Media conference was a natural fit for me and my agency. The seminars and speakers did a great job conveying current trends in content strategy and customer engagement through a variety of channels. I particularly appreciated the insights into upcoming social channels and tools.”
- Joel Solomon, RIESTER
“Going to SMX Social Media Marketing was a great opportunity to meet and collaborate with people in my industry from all over the world. The conference was extremely informational and fun, I learned a lot to help my business with more social media! I will definitely be attending again.”
- Alecsy Christensen, Marketing Gypsy
“Leaving SMX felt like leaving summer camp! What a warm, friendly environment to forge connections with a great group of smart marketers. Many social media conferences provide abstract ideas about community and engagement, but it’s rare to find one that offers as much actionable data and strategy as SMX.”
- Courtney Seiter, Raven Internet Marketing Tools
“The SMX Social Media Marketing event was great. Packed full of awesome information, great presenters, incredible attendees and killer networking. If you have an opportunity to attend a future SMX event, do it!”
- Darin “Doc” Berntson, SEO.com