8:00am-9:00am
(1 hr)

Breakfast & Registration

9:00am-10:15am
(1 hr 15 min)

Specialty Track

Social For The Sale & ROI (#smx #21A)
You’ve heard about the buzz, leads and traffic that social media generates. But what about everyone’s ultimate goal? SALES!

Find out how to successfully harness social media for e-commerce. From social tactics that drive sales, to social apps built solely to push product, to advanced social integration for sharing and disbursement, this session will help you to turn your social media efforts into cold, hard cash.

Moderator: Greg Finn, Chief Marketing Officer, Cypress North (@gregfinn)

Q&A Coordinator: Maria Elena Duron, Chief Engagement Officer, Buzz2Bucks Word of Mouth Firm (@mariaduron)

Speakers:

David Mink, CEO, Avalaunch Media (@dmmink)
Todd Parsons, founder, CEO, Aditive (@tpinsf)
Ben Straley, VP of Social Technologies, Rio SEO (@bstraley)

Managing & Measuring Track

Managing Your Social Community (#smx #21B)
This soup-to-nuts session on effective online community management is your ticket to a healthier, happier, more engaged network of customers, clients, and fans. We’re going to cover everything community managers need to know, including:

  • setting realistic community expectations
  • incentivizing engagement and rewarding participation
  • dealing with community crises and conflicts
  • publishing a consistent stream of topical content
  • measuring goal-oriented metrics
  • … and more!

You’ll leave this session with the tools and know-how to develop and maintain a thriving online community!

Moderator: Lauren Litwinka, Community Editor, Search Engine Land and Marketing Land (@beebow)

Q&A Coordinator: Stoney deGeyter, President, Pole Position Marketing (@stoneyd)

Speakers:

Lisa Buyer, CEO and Author of Social PR Secrets, The Buyer Group (@lisabuyer)
Luke Summerfield, Director of Inbound Marketing, Savvy Panda (@SavvyPanda)
Amy Vernon, Head Honcho, Amy Vernon LLC (@amyvernon)

10:15am-10:45am
(30 min)

Refreshments & Expo Hall Time

10:45am-Noon
(1 hr 15 min)

Specialty Track

You Oughta Be In Pictures: Close Up With Pinterest, Instagram & Flickr (#smx #22A)
With the rise of social picture sharing sites like Instagram and Pinterest, and the revival of Flickr, it’s clear that we’re living in the age of the image. Smart brands and marketers are creating captivating visual collateral to reach and connect with consumers on these image-centric social networks. Learn what they’re doing and how you can succeed in today’s photo-based world.

Moderator: Matt McGee, Editor In Chief, Search Engine Land & Marketing Land (@mattmcgee)

Q&A Coordinator: Jay Hawkinson, Partner, SIM Partners (@sleestakk)

Speakers:

Apu Gupta, CEO, Curalate (@apugupta)
Mat Siltala, Founder, Avalaunch Media (@Matt_Siltala)
Sharad Verma, CEO, Piqora (@heysharad)

Managing & Measuring Track


Solution Spotlight by DivvyHQ (10:45-10:50)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Managing Your Social Editorial Calendar (#smx #22B)
It’s easy to get caught up in the technology and tactics in social media. You’ve set up all the social profiles, you’ve tweeted and posted, you’ve tried everything – without the results you expected. But wait, are you talking about things that matter – and when they matter? Are you executing without planning?

This session takes a step back to show you how to build an editorial calendar around campaigns and events, provide tips on how to structure your content planning so it aligns with your marketing efforts, and ultimately, help you manage your resources effectively. /p>

Moderator: Monica Wright, Director of Audience Engagement, Search Engine Land and Marketing Land (@monicawright)

Q&A Coordinator: Maria Elena Duron, Chief Engagement Officer, Buzz2Bucks Word of Mouth Firm (@mariaduron)

Speakers:

Stacy Burch, Director, Corporate Reputation and Digital Communications, Sanofi (@SanofiUS)
Aviel Ginzburg, CPO, Simply Measured (@aviel)
Karianne Stinson, Director, Mediabrands Publishing (@Karianne)

Noon-1:15pm
(1 hr 15 min)

Lunch & Expo Hall Time

1:15pm-2:30pm
(1 hr 15 min)

Specialty Track

Short & Social Video: Vine, Instagram & Beyond (#smx #23A)
Video is everywhere, and people are paying attention; comScore recently reported more than 44 billion monthly online video content views. That’s 22 hours of video consumed per viewer! Short-form video is easily consumed, appeals to our short attention spans, is easily shared, and has virtually no barriers to entry.

This session will present great ways to engage audiences and customers through short-form video networks such as Vine, Instagram and others.

Moderator: Monica Wright, Director of Audience Engagement, Search Engine Land and Marketing Land (@monicawright)

Q&A Coordinator: Michelle Stinson Ross, Director of Social Marketing, Digital Always Media (@SocialMichelleR)

Speakers:

Adam Gausepohl, CEO, PopShorts (@adamgausepohl)
Kevin Shively, Manager of Inbound Marketing, Simply Measured (@kevinsaysthings)
Anthony Troli, Writer, Anthony Troli (@AnthonyTroli)

Managing & Measuring Track


Solution Spotlight by aimClear (1:15-1:20)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Measuring Up With Social Analytics (#smx #23B)
Sure, social media has had plenty of hype, and everyone is “sure” of its value. But how do you prove that it offers tangible return on investment, especially if you’re trying to persuade clients or management to invest in Facebook, Twitter and other social media networks? This session looks at social media analytics methods, how to measure “conversions” when there may be no identifiable transactions, as well as some of the tools available to measure ROI and performance of social media activities.

Moderator: Chris Sherman, VP of Event Editorial, Third Door Media, Inc. (@CJSherman)

Q&A Coordinator: Shelly Kramer, Founder and Chief Imagination Officer, V3 Integrated Marketing and Social Media Agency (@shellykramer)

Speakers:

Travis Bernard, Audience Development Manager, AOL (@travisbernard)
Sara Lingafelter, Director of Social Media, Portent, Inc. (@saralingafelter)
a href=”http://searchmarketingexpo.com/bio.php?id=726″ onclick=”return GB_showPage(‘Ben Straley’, this.href)”>Ben Straley, VP of Social Technologies, Rio SEO (@bstraley)

2:30pm-3:00pm
(30 min)

Refreshment Break

3:00pm-4:00pm
(1 hr)

Specialty Track

Long-Form Video: YouTube (#smx #24A)
Going viral on YouTube can generate thousands of views. But that doesn’t mean you should promote your business via a cute kitty video or as a conversation with your 12 year-old CEO. So what’s the best approach to leveraging the huge potential of YouTube? Panelists in this session share best practices for socially promoting your videos… while maintaining the integrity of your brand.

Moderator: Chris Sherman, VP of Event Editorial, Third Door Media, Inc. (@CJSherman)

Q&A Coordinator: Michelle Stinson Ross, Director of Social Marketing, Digital Always Media (@SocialMichelleR)

Speakers:

Manny Rivas, Online Marketing Account Manager, aimClear (@mannyrivas)
Neal Rodriguez, Managing Director, Shovecom (@notifyneal)
John Trefry, CEO, 4WT Media (@johntrefry)

Managing & Measuring Track

Social Tools Super Session (#smx #24B)
As your social media campaigns scale, it’s essential to equip yourself with the right tools to help automate your social sharing. Fortunately, there are now dozens of tools that help you create, manage, promote and measure social efforts. In this session, our experts discuss their favorite social tools and show how they free them to focus on the higher-value aspects of running their social campaigns.

Moderator: Lauren Litwinka, Community Editor, Search Engine Land and Marketing Land (@beebow)

Q&A Coordinator: Maria Elena Duron, Chief Engagement Officer, Buzz2Bucks Word of Mouth Firm (@mariaduron)

Speakers:

Daniel Lemin, Consultant, Social Studio (@Social_Studio)
Jennifer Lopez, Director of Community, Moz (@jennita)
Kevin Mullett, Director of Visibility and Social Media, MarketSnare (@kmullett)