Katy Hershey
VP/Director, Search Marketing
DigitasLB

Katy has lead the Boston search marketing team for over a year and a half, providing direction and high level strategy for clients in the financial services, retail and manufacturing verticals. She has been a marketer for over ten years focused on direct response marketing and data analysis. For the last eight years she has been focused in search on the agency side. Prior to her experience at Digitas, she spend six and a half years at iCrossing delivering paid search strategies and results for clients in many verticals including; Retail (LEGO, Bed, Bath & Beyond, Toys R Us, Sears, CVS/Pharmacy, HSN), Travel (Ritz-Carlton, Delaware North Company, Fairmont Hotels), Tech/Telecom/B2B (AVAYA, CSC ), Financial Services(PNC Bank, GE). She is a graduate of the University of Massachusetts where she earned a Bachelor’s of Science degree with a dual concentration in Marketing and Finance.