Shefing's social shopping community utilizes social networks enabling consumers to leverage their most trusted information source: their friends shopping intelligence.

Shefing social search engine empowers shoppers with their friends purchase experience, not just with impersonalized search results or unknown consumer reviews.

Shefing is revolutionizing communication between merchants and consumers by enabling merchants to join in the social conversation, leveraging merchant most influential advocate: the customers. When making a purchase from a Shefing enabled site, the merchant recognizes his influencer value and rewards him for sharing his purchase fact. Later, the consumer is prompted to share his satisfaction from his purchase.