8:00am-9:00am
(1 hr)

Breakfast & Registration

9:00am-10:15am
(1 hr 15 min)

SMX Summit

Conversation: Paid Search Keeps On Growing, But Where Is It Going? (#smx #31A)
Paid search marketers have a lot of new things to consider: disruptive process changes to accommodate enhancements in AdWords and Bing Ads, increased competition and costs, subtle and sophisticated new retargeting options, changes in result page layout, paid inclusion in shopping search, new ad formats and more. Join us for this non-power-point discussion of all the ways you can keep your PPC campaigns effective and up-to-date.

Moderator: Matt Van Wagner, President, Find Me Faster (@mvanwagner)

Q&A Coordinator: Michelle Robbins, Vice President of Technology, Third Door Media, Inc. (@MichelleRobbins)

Speakers:

Monica Ho, Vice President of Marketing, xAd Inc. (@HoInDaHizzy)
Kimm Lincoln, Senior Director, Digital Marketing, Nebo (@KimmLincoln)
David Pann, General Manager, Search Business Group, Microsoft
Siddharth Shah, Director of Business Analytics, Adobe Systems (@drsidshah)

Content Track

Advanced, Bullseye Keyword Research Tactics (#smx #31B)
Doing keyword research? Chances are you’ll go straight to the Google AdWords Keyword Tool to find answers. But popular keywords are often too expensive or not worth the effort to bid on. So how do you find your own "bullseye" search terms? This session looks at tools and techniques to ferret out high-performance keywords your competitors overlook.

Moderator: Christine Churchill, President, KeyRelevance (@keyrelevance)

Q&A Coordinator: Greg Gifford, Director of Search & Social, AutoRevo (@greggifford)

Speakers:

Christine Churchill, President, KeyRelevance (@keyrelevance)
Mat Siltala, Founder, Avalaunch Media (@Matt_Siltala)
Marty Weintraub, Founder & Evangelist, aimClear (@aimclear)

Marketing Land Track

Going Viral On YouTube (#smx #31C)
Going viral on YouTube can generate thousands of views. But that doesn’t mean you should promote your business via a cute kitty video or as a conversation with your 12 year-old CEO. So what’s the best approach to leveraging the huge potential of YouTube? Panelists in this session share best practices for socially promoting your videos while assuring you also maintain the integrity of your brand.

Moderator: Greg Finn, Chief Marketing Officer, Cypress North (@gregfinn)

Q&A Coordinator: Todd Hartley, CEO, WireBuzz (@thetoddhartley)

Speakers:

Jake Larsen, Video Marketing Manager, ZAGG (@jakelarsen7)
Jonah Stein, Founder, ItsTheROI (@Jonahstein)
Steve Young, Director of Product Marketing, SmartShoot, Inc (@stevepyoung)

Enterprise & In House Track


Solution Spotlight by LocationInsight, LLC (9:00-9:05)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Maximizing Enterprise SEO (#smx #31D)
Large organizations face unique challenges when it comes to SEO. Multiple websites, multiple content management systems, different countries and languages…the list goes on. And with increasingly strict content guidelines, it’s crucial for organizations to coordinate and integrate their SEO efforts across the enterprise. In this session, speakers who have hands-on experience managing large-scale SEO efforts share best practices and offer practical advice for maximizing site visibility – and avoiding disasters.

Moderator: Kevin Lee, CEO, Didit.com (@kevin_lee_QED)

Q&A Coordinator: Benu Aggarwal, President, Milestone Internet Marketing (@milestonemktg)

Speakers:

John Carcutt, Director of SEO and Social Media, Advance Digital (@johncarcutt)
Laura Ann Mitchell, Digital Marketing Strategist, Intel
Scott Nickels, Sr. Manager, Search Engine Optimization, Home Depot (@scott5cents)
Anthony Piwarun, Search Engine Marketing Manager, Zeon Solutions (@apiwarun)
Ken Shults, Sr. Vice President, Global Strategies

Clinic Track

SEO Site Clinic (#smx #31E)
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to boost traffic from search engines.

Moderator: Elisabeth Osmeloski, Director of Audience Development, Third Door Media, Inc. (@elisabethos)

Speakers:

Aaron Friedman, Director of SEO, Kahena Digital Marketing (@aaronfriedman(Q&A Speaker)
Rae Hoffman, CEO, PushFire (@sugarrae(Q&A Speaker)

10:15am-10:45am
(30 min)

Buzz Sponsored by

aimClear

Refreshment Break

10:45am-Noon
(1 hr 15 min)

SMX Summit

Conversation: Is Link Building Still Crucial, Or A Waste Of Time & Money? (#smx #32A)
As search engine algorithms grow more sophisticated, increasingly relying on signals like the knowledge graph and semantic markup, it’s time to ask: is link building still a vital part of a successful SEO effort, or has its heyday passed? Join our panel of expert link builders as they debate the future of links and field any and all questions about this longtime-core SEO activity.

Moderator: Matt McGee, Editor In Chief, Search Engine Land & Marketing Land (@mattmcgee)

Q&A Coordinator: Carlos del Rio, Dir. Digital Strategy and Analytics, Agillian (@inflatemouse)

Speakers:

Adam Audette, President, RKG (@audette)
Rae Hoffman, CEO, PushFire (@sugarrae)
Arnie Kuenn, President, Vertical Measures (@ArnieK)
Debra Mastaler, President, Alliance-Link (@debramastaler)
Roger Montti, Owner, MartiniBuster (@martinibuster)

Content Track

Content Isn’t Just King, It’s Also Queen & Ace (#smx #32B)
Google has made it clear that quality content is key – but what exactly does that mean? With frequent algorithm updates, how can you keep producing great content and avoid penalties? This session explores the various types of content sites you should be creating, how to repurpose existing content and slice it up for social media, and many other techniques that will increase your visibility and keep your sites out of trouble.

Moderator: Kevin Lee, CEO, Didit.com (@kevin_lee_QED)

Q&A Coordinator: Todd Hartley, CEO, WireBuzz (@thetoddhartley)

Speakers:

Brian Harnish, Internet Marketing Specialist, Bisnar | Chase Personal Injury Attorneys, LLP
Heather Lloyd-Martin, President and CEO, SuccessWorks Search Marketing (@heatherlloyd)
David Waterman, Director, SEO, the search agency (@SEOWaterman)

Marketing Land Track

YouTube Words: Tying Your PPC Campaigns To YouTube (#smx #32C)
Google literally owns YouTube (by some measures the second largest search engine after Google), but for years the two companies and their advertising options have been run separately. That’s changed – it’s now possible to tightly integrate your YouTube and paid search campaigns and get the analytics feedback you need to see how effectively your paid search efforts are converting. Attend this session and come "watch" how.

Moderator: Jennifer Sable Lopez, ,

Q&A Coordinator: Elizabeth Marsten, Director of Search Marketing, Portent, Inc. (@ebkendo)

Speakers:

Ron Fusco, Sr. Manager, Client Services, PPC Associates
Jake Larsen, Video Marketing Manager, ZAGG (@jakelarsen7)
Purna Virji, Online Marketing Manager, Stroll (@purnavirji)

Enterprise & In House Track


Solution Spotlight by BoostCTR (10:45-10:50)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Maximizing Enterprise PPC (#smx #32D)
Paid search offers many benefits for large organizations: increased sales, enhanced brand awareness – even channels to counter competitors. But managing enterprise paid search campaigns can be a nightmare, especially when different departments think they should "own" the process. This session explores the challenges of running an enterprise-level campaign, and how to get all stakeholders in alignment to assure the maximum return possible.

Moderator: Matt Van Wagner, President, Find Me Faster (@mvanwagner)

Q&A Coordinator: Bill Hunt, President, Back Azimuth Consulting (@billhunt)

Speakers:

George Michie, CEO, RKG (@rimmkaufman)
Christina Sapienza, Online Marketing Manager, Salesforce (@csapienza883)
John Zoglin, Practice Lead – Digital Marketing Services, IBM (@jzoglin)

Clinic Track

Social Media Clinic (#smx #32E)
Got questions about how to deal with Twitter, Facebook, Pinterest or other social media sites? We’ve got experts on hand ready to take specific questions from the audience.

Moderator: Greg Finn, Chief Marketing Officer, Cypress North (@gregfinn)

Speaker:

Brent Csutoras, Social Media Consultant, Kairay Media (@brentcsutoras(Q&A Speaker)

Noon-1:00pm
(1 hr)

Lunch Sponsored by

Stone Temple Consulting

Lunch

1:00pm-2:15pm
(1 hr 15 min)

SMX Summit

Conversation: What’s Needed For SEO Success In 2013 & Beyond? (#smx #33A)
No question: SEO remains crucial for web marketers, but what signals and tactics remain important, what’s changed, what new opportunities exist and what’s become imperative for SEOs to focus on looking forward? In this PowerPoint-free discussion, panelists will share thoughts on what is takes to succeed with SEO in the year ahead and in the long-term.

Moderator: Danny Sullivan, Founding Editor, Search Engine Land (@dannysullivan)

Q&A Coordinator: Benu Aggarwal, President, Milestone Internet Marketing (@milestonemktg)

Speakers:

Greg Boser, Independent, Consultant (@GregBoser(Q&A Speaker)
Annie Cushing, SEO and Analytics Consultant, Annielytics.com (@AnnieCushing)
Matt Cutts, Distinguished Engineer, Google Inc. (@mattcutts(Q&A Speaker)
Janet Driscoll Miller, President and CEO, Search Mojo (@janetdmiller(Q&A Speaker)
Duane Forrester, Sr. Product Manager, Bing (@DuaneForrester(Q&A Speaker)
Rae Hoffman/a>, CEO, PushFire (@sugarrae(Q&A Speaker)

Content Track

Using Personas To Bridge the Gap Between Search and User Experience (#smx #33B)
Personas are a way to model the basic types of visitors you expect on your site and tailor an experience to meet their needs. To be successful, you must truly understand the needs of your customers, and "get into their heads" to model optimal online paths to satisfy them. This session looks at how personas can be a powerful tool for attracting and converting customers through organic or paid search campaigns.

Moderator: Vanessa Fox, Contributing Editor, Search Engine Land (@vanessafox)

Speakers:

Rudy De La Garza, Manager, Corporate Search Engine Optimization, Bankrate.com (@RudyDeLaGarza)
Vanessa Fox, Contributing Editor, Search Engine Land (@vanessafox)
Daniel Lemin, Consultant, Social Studio (@Social_Studio)
John Zoglin, Practice Lead – Digital Marketing Services, IBM (@jzoglin)

Marketing Land Track

Social Media Ads (#smx #33C)
Many online marketers are familiar with the advertising programs offered by Facebook and Twitter. But there are also opportunities for advertisers on other popular social media networks, both directy, and indirectly through networks and third party providers. This session looks at compelling and often overlooked alternatives to the ad programs offered by the big social media powerhouses.

Moderator: Greg Finn, Chief Marketing Officer, Cypress North (@gregfinn)

Q&A Coordinator: Steve Young, Director of Product Marketing, SmartShoot, Inc (@stevepyoung)

Speakers:

Brent Csutoras, Social Media Consultant, Kairay Media (@brentcsutoras)
Merry Morud, Account Manager, aimClear (@MerryMorud)
Guy Yalif, Head Of Global Product Marketing, Twitter (@gyalif)

Enterprise & In House Track

In-House SEO And PPC: What You Can Learn From Each Other, Optimally (#smx #33D)
In this session in-house SEO and PPC marketers will discuss how they collaborate and learn from each other over time. Glean tips on SEO/PPC strategy creation, how tactics get modified, how other companies justify adjusting PPC spend based on SEO rankings, communication within the organization, and more.

Moderator: Jessica Bowman, Founder, SEOinhouse.com (@jessicabowman)

Q&A Coordinator: Rick Galan, Associate Director, Search Marketing, 1-800 Contacts (@RickGalan)

Speakers:

Ruth Burr, Lead SEO, Moz (@ruthburr)
Bill Hunt, President, Back Azimuth Consulting (@billhunt)
Warren Lee, Global SEO Manager, ADOBE (@seocubed)
Michael Nguyen, Director of SEO, Shopzilla (@dyn4mik3)

Clinic Track

Link Building Clinic (#smx #33E)
This interactive session takes volunteers from the audience and examines their questions about link building by going live to the web to seek answers and examples.

Moderator: Elisabeth Osmeloski, Director of Audience Development, Third Door Media, Inc. (@elisabethos)

Speakers:

Ari Nahmani, CEO, Kahena Digital Marketing (@AriNahmani(Q&A Speaker)
Kaila Strong, Director of Account Development, Vertical Measures (@cliquekaila)

2:15pm-2:30pm
(15 min)

Buzz Sponsored by

aimClear

Refreshment Break

2:30pm-3:30pm
(1 hr)

SMX Summit

Ten Rock Your World 5-Minute SMX Takeaways (#smx #34A)
We admit it – three solid days of great content at SMX West can leave your head spinning with all of the opportunities and potential improvements you can implement to invigorate your online marketing campaigns. This session highlights the "best of the best" of SMX, with tactics you can put into play immediately for your SEO, PPC and social media campaigns.

Moderator: Chris Sherman, VP of Event Editorial, Third Door Media, Inc. (@CJSherman)

Speakers:

Rick Galan, Associate Director, Search Marketing, 1-800 Contacts (@RickGalan)
Rae Hoffman, CEO, PushFire (@sugarrae)
Annalise Kaylor, Director of Social Media, Intrapromote
Jennifer Lopez, Community Manager, Moz (@jennita)
Keri Morgret, On-site Community Manager, Moz (@KeriMorgret)
Siddharth Shah, Director of Business Analytics, Adobe Systems (@drsidshah)
Marcus Tober, CTO, Searchmetrics Inc. (@marcustober)
Mark Traphagen, Director of Digital Outreach, Virante, Inc. (@marktraphagen)
Marty Weintraub, Founder & Evangelist, aimClear (@aimclear)

Content Track

Google Enhanced Campaigns – What You Really Need to Know (#smx #34B)
Google recently announced AdWords enhanced campaigns, a major update designed to simplify campaign management across multiple devices, and to increase adoption rates of mobile advertising among small and medium sized businesses. Should you transition now or wait? What are the steps you should take? Top PPC experts will share their best strategies and tactics for preparing and successfully transitioning your account for Enhanced Campaigns.

Moderator: Brad Geddes, Founder, Certified Knowledge (@bgtheory)

Speakers:

Surojit Chatterjee, Head of Global Mobile Search Ads Product, Google
Brad Geddes, Founder, Certified Knowledge (@bgtheory)

Marketing Land Track

A Photo Is Worth A Thousand Links (#smx #34C)
People love images, love to share them, love to link to them, and if you create lovable images on Pinterest, Instagram and Flickr you’ll get a lot of traffic love in return. What makes a compelling image? What traditional elements (text, captions, user-reviews) do you need to support your image? Our panelists will focus on how you can create the most favorable images to attract customers to your site.

Moderator: Jennifer Evans Cairo, President, SugarSpun Marketing (@JenniferCario)

Q&A Coordinator: Greg Gifford, Director of Search & Social, AutoRevo (@greggifford)

Speakers:

Jennifer Evans Cario, President, SugarSpun Marketing (@JenniferCario)
Chris Silver Smith, President, Argent Media (@si1very)
Sharad Verma, CEO, Pinfluencer

Enterprise & In House Track

In-House SEO With Agile Development Process: Success At Rapid Speed (#smx #34D)
SEO isn’t easy to implement, it can be even harder in an Agile environment when projects move at the speed of sound. In this session, you will hear how different companies handle SEO in an agile environment, what goes wrong, how to prevent issues and what makes it highly successful.

Moderator: Jessica Bowman, Founder, SEOinhouse.com (@jessicabowman)

Speakers:

Jessica Bowman, CEO, SEOinhouse.com (@jessicabowman)
Gregg Holtsclaw, Digital Strategist, DAC Group (@greggholtsclaw)
Dave Lloyd, Senior Manager, Global SEO, Adobe Systems (@davelloyd1)
Mark Munroe, Director Product Management, Inflection

Clinic Track

PPC Tune-Up Clinic With The SMX Mechanics (#smx #34E)
Just like your favorite old car, PPC campaigns can use a tune-up every now and then to keep them running at optimal performance,. In this hands-on clinic, our certified (and certifiable!) SMX PPC Mechanics will offer you their expert advice on your PPC ads, bidding tactics, and anything else on your mind. Bring your toughest PPC questions! Based loosely on the hilarious jovial NPR radio show Car Talk, this session is guaranteed to be as fun as it is informative!

Moderator: Matt Van Wagner, President, Find Me Faster (@mvanwagner)

Speakers:

Jeff Ferguson, CEO, Fang Digital Marketing (@fangdigital)
Elizabeth Marsten, Director of Search Marketing, Portent, Inc. (@ebkendo)
Dana Todd, SVP Global Marketing, Performics (@danatodd)