International Search Summit @ SMX West

Global SEO Edition

International Search Summit @ SMX West 2014 - San Jose - March 10, 2014

This is THE event for anybody involved in running, implementing or managing SEO projects in more than one language or country. It’s a full day of international SEO content brought to you by the specialists at Webcertain and some special guests – and is guaranteed to give you new ideas, tactics and techniques to grow your website around the world.

At the International Search Summit, you’ll get:

  • In-depth sessions on the most important and challenging factors of international SEO
  • Actionable tactics and takeaways to improve your international performance and ROI
  • The opportunity to network with speakers and fellow delegates to share experiences and find the answers to your international SEO questions
  • Insights into the global search landscape and the international opportunities for businesses
  • Access to a wealth of reports, research, whitepapers and articles on international search

Hear from Global Specialists

International Search Summit Agenda – San Jose 
9:00

Introduction and Global Search Engine Headlines
We’ll set the scene for the day with a look at the latest developments from the major global search engines and what that means for search marketers.

Gemma Birch

9:30

Targeting the Remote Customer Globally
As the online world continues to change and develop, so do online customers. We need to be aware of their behaviors, issues and needs and the fact that they are buying remotely, from many different devices and locations. Andy will take a look at the wide range of search and usability factors that must be considered in international campaigns.

Andy Atkins-Krüger

10:00

Coffee

10:15

International Opportunities
We all know the opportunities for businesses expanding into international markets are big – but just how big? Here we’ll investigate some of the biggest and fastest growing global markets and identify the key opportunities for savvy organisations.

Immanuel Simonsen

11:15

The Global Search Engines – Yandex
Russia is Europe’s largest internet market, and its home-grown search engine Yandex is the market leader, making it an essential channel for any organisation wishing to reach a Russian audience. Preston will share insights into this intriguing market and demonstrate how to get the most out of a presence on Yandex.

Preston Carey – Yandex

11:45

The Global Search Engines – Baidu
As the leading search engine in the world’s biggest and most lucrative internet market, Baidu is very important for international marketers wishing to make an impact in China. Sarah will explore this challenging market and explain the value Baidu can add to Chinese search campaigns.

Sarah Holtzman – China Search Int’l / Baidu

12:15

Lunch

1:15

Global SEO in Action Stories from Adobe’s International Journey
Adobe is a global brand, with a far-reaching presence all around the world. Dave Lloyd, Senior Global Search Manager, will share some of their international experiences, providing insights and learnings from Adobe’s global SEO activities.

Dave Lloyd – Adobe

2:00

Geo-Targeting
At the heart of any international SEO effort is geo-targeting, but with various options and techniques out there, it is often an area that brings confusion and challenges. We’ll attempt to debunk any geo-targeting myths and bring clarity to the possible solutions and best practice for reaching the right users, in the right places.

Andy Atkins-Krüger – Webcertain

2:45

Coffee

3:00

International Keyword Research Uncovered
There is a lot to consider in international keyword research – from search engines to user behavior to language differences and peculiarities. We’ll explore the factors to consider and share tips for achieving the most effective results from your keyword research activities.

Benjamin Lefebvre – Webcertain

3:30

Going Responsive Globally
We’ve passed the point of debating if mobile is important, we know it is! This means that optimising your website for mobile devices is vital if you want to engage your users and get those all-important conversions. Jeremiah will share Logitech’s experience of launching a responsive program globally, with insights into the decisions made and the data that informed them.

Jeremiah Andrick – Logitech

4:15

Final Q&A

5:00

Networking



Registration Options On Site
All Access Pass + Workshop $2,895
Workshop Only* $1,195
Workshop Only – 3 Pack N/A
Workshop Only – 6 Pack N/A
Workshop Only – 12 Pack N/A
Register now!

for International Search Summit @ SMX West

International Search Summit will be held Monday, March 10 at the San Jose Convention Center. The seminar will begin promptly at 8:30 am; please arrive at least 15 minutes early to register and pick up your course materials. Breakfast, lunch and snacks will be served.


What Past Delegates Have Said:

I’d highly recommend the International Search Summit to anyone who is venturing into the International space…

“…the International Search Summit was worth every minute of my time. I had full confidence in the expertise of all the speakers since they had intimate working knowledge with both small and large sites, and provided great insights into the best tactics & strategies for both. I’ve been doing SEO since 2001, but I haven’t dabbled much in the International space; so as an SEO veteran but an Int’l newbie, I was amazed at how some of the smallest considerations can have some big effects. I’d highly recommend the International Search Summit to anyone who is venturing into the International space or wants to improve their current search engine standings.”

Eric Wu, Director of SEO, eHow.com

“I was very impressed with the presentations. Unlike other conferences I have been to, the vast majority of the content was new and actionable. I learned a lot.”

Danny Dover, Lead SEO, SEOmoz.org

“The Summit was very informative, provided me with up-to-date knowledge and market trends through some excellent presentations and expanded my network of business contacts”.

Millen Shah, businesslink.gov.uk

“The International Search Summit was a very well organised event, presenting interesting angles and views on issues and developments in Global Search. It discussed best practices for targeting multiple markets online and gave valuable insight into specific key markets. There was also the opportunity to network.”

Michal Stefan, I & Q Group.

“The International Search Summit was an amazing day. I picked up lots of useful information, had some very interesting conversations and the food was really nice (a rarity at conferences!)”.

Jamie Peach, Razorfish
ready to go? register now!

San Jose McEnery Convention Center

Conference:

March 11-13, 2014

Expo:

March 11-12, 2014

Workshops:

March 10, 2014

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